In this digital age, marketing has gone to a new level. Shopping for items from across the globe can be accomplished in just a few mouseclicks. While offline marketing is certainly here to stay even in this online world of technology, following an online approach is certainly something that every freelancer or businessman should consider adding to their business strategy. After all, once you launch your business online, your scope is made virtually more expansive. In other words, you can be accessed by anyone that has an internet connection, from any part of the globe. So what is digital marketing, and can it really help grow your business? Read on and find out.
Digital Marketing Explained
Business is all about being able to effectively connect with your target market, considering critical factors such as the right time, place and circumstance. And all three of these factors point to a common avenue: the internet. Digital marketing generally refers to whatever marketing attempts you do online, either through social media, Google search, websites, blogs, vlogs, email or whatnot, in an effort to reach out to a wider range of potential clients.
Digital versus Offline Marketing
When marketing is done offline, you’re never really sure which avenue of advertisement holds responsibility for driving sales. For instance, by putting an ad in a newspaper or magazine, you can’t actually tell if consumers read or even saw your ad, or how many did.
On the other hand, when marketing is done online, the amount of traffic you receive in your website, blog, vlog, social media account or whatever marketing avenue you use can be accurately measured in real-time. In this way, you can more easily measure your ROI and thus be able to adjust your business strategy as necessary. Furthermore, patterns and trends in shoppers’ behavior can be easily identified and anticipated.
Advantages of Digital Marketing
- HubSpot and other digital analytics software allow you to access the exact figures and statistics of your website traffic. More than just knowing the number of pages visited by your potential clients, you also receive a significant amount of data about them, including their location and from what device they may be browsing your website. In this way, you can give more time to marketing avenues that drive more people to your website, and reduce time spent on avenues that drive less traffic.
- You can assess your content’s performance and generate leads. The issue with relying solely on hard-copy brochures is that you can’t really tell if the people you have given them to will actually read them or will simply throw them away. A website, however, can allow you to monitor the number of viewers who visited the page hosting the brochure. Plus, you can gather contact information of viewers who were able to download the brochures only after having filled out some forms, which is a quick and easy way to generate leads.