Social Media Marketing Agency in Plano, TX

Social Media Marketing Agency in Plano, TX

Social Media Marketing Agency Plano, TX

Whether you like it or not, social media has become the way of the world. Everyone, and we mean EVERYONE, is now associated with social media in some regard. This whirlwind includes businesses. Businesses have found ways to entertain customers through social media marketing, even interacting with them through conversation. If you are a rare business that is not taking advantage of social media marketing, it is time make a change.

What can social media marketing do for your business?

social media marketingTimes are a changing. Back in the day, businesses would rely solely on word of mouth to bring in new customers. They would advertise sales and promotions through fliers or newspaper ads. Now, thousands of potential customers can be reached by simply typing a sentence and posting it online for the world to see.

Through social media marketing, a business can promote their company through words, through pictures and through videos. A business can inform customers of upcoming or ongoing sales, promotions, charities, campaigns, changes in operating hours…practically anything and everything that can affect a consumer.

Social media gives your Plano, TX business an easy way to paint itself in a positive, fun limelight. You can publish posts about business related things, but also other things. Holiday posts are great! For instance, a “Seasons greetings from (insert business name here)!” post with a picture of a puppy with a Santa hat on will surely to bring a smile to a viewer’s face.

Consider the impact your business can have by making use of Facebook and Twitter

Facebook

Facebook is all about reach. You post something, someone likes your post or shares your post; suddenly, that someone’s friends see the post and a few of them decide to like it or share it as well. This cycle continues and continues for as long as your post has traction. Just like that, your post, better yet, your business name and logo have been introduced to a bunch of people. Ultimately, your business gets a ton of recognition by doing something as simple as typing a sentence and clicking enter.

As an example, a countertop company writes a Facebook post, “50% off natural stone countertop installation! Enjoy the beauties of granite, quartz, marble and travertine!”, and also provides a link to a company blog post about the appeal of marble.

Anyone who appreciates or is excited about this post will like it or share it and your countertop company will market itself to who knows how many people.

Twitter

Twitter works very similarly to Facebook, only it is less picture-oriented. You can have fun with GIFs and memes. Just like Facebook, the idea is to show personality, to differentiate your business from those robotic corporations that exist in the world.

You want your business to gain as many followers as possible on Twitter. The more followers, the more people that are going to see your post. The more likes and retweets you earn in a post, the more likely your business twitter account is to gain followers.

Of course, the key is consistent activity (for Twitter and for Facebook). Posting daily is a good habit to get into. If you post rarely or if your account goes through a period of inactivity, people will find no reason to follow your account and will unfortunately “unfollow”.

Other social media platforms to consider for your business…

Instagram

Less about words and more about pictures. Actually, all about pictures. Instagram gives a business the opportunity to share its day-to-day activities with a customer base. Your business can post pictures of new additions to the office, whether it be a new part of the building or a new employee. Also, pictures can be posted about ongoing projects (if your business is comfortable with sharing such information) and upcoming or ongoing sales.

Your Plano, TX business brand can leave a positive influence on people just by showing off the smiling faces of your employees 😊

Pinterest

social media marketingAlso all about pictures, only product related. If you run flooring business or a countertop business, you can take pictures of your product line and pin it to Pinterest. Tons of homeowners visit Pinterest to gain an idea on specific products that would be a perfect fit for their home. Heck, tons of homeowners skim through Pinterest on a daily basis even if they aren’t planning on adding to or improving on their home.

LinkedIn

People associate LinkedIn with mostly job seeking; however, it is also a productive marketing platform. LinkedIn members can follow your business online. Thus, alongside job opportunities, you can post about company news. Essentially, you show people why your business is a great place to work. Even if you don’t get a job application, a follower will still learn about your business and its overall brand.

Social media marketing is all about reaching large audiences through creative and uplifting posting. At the end of the day, people want to be entertained. If your business can entertain people then it is more likely to get interest. And the best source of entertainment is Facebook, Twitter, Instagram, Pinterest and LinkedIn.

Click4Corp

We know you have a lot on your plate as a business owner. If you do not have the time to balance social media posting or you don’t feel comfortable doing it, rely on the social media marketing experts at Click4Corp. We’ve mastered the ability to reach large audiences through all of the aforementioned social media platforms.

Please visit our website—www.click4corp.com—and our blog to learn more about our digital marketing services.

 

Reach more customers by call Click4Corp at (469) 441-4678!

We Look Forward To Working With You, To Grow Your Business

When is the best time of day to send an email?

When is the best time of day to send an email?

Best time of day to send an email

In our most recent blog post, we deemed Tuesday the best day of the week to send an email. Now, we want to cover the best time of the day to send an email. There is more to email strategy than you might think. If you want a timely response then you should send emails around…

10 AM

Think about it, how does a typical Dallas, TX work day transpire? Let’s assume a general 9 AM-5 PM job…you show up, toss your lunch in the breakroom refrigerator, catch up with a few employees about last night’s game or a certain TV show, then you go and grab a cup of coffee. By the time you’re at your desk ready to begin the workday, it’s 9:30!

send an emailAnd what is the first thing the majority of us working folks do at the start of the workday? We check email. Sending an email at 10 AM will likely catch someone as they are reviewing other emails and also before they get into the nitty gritty of their job responsibilities. The goal is to match the exact science of sending an email to someone as he/she is transitioning from “settling in” to “time to get to work”.

Furthermore, it’s better to send an email when you know the person you are sending the email to is in the office. Sending one overnight is not going to carry the same sense of urgency as sending one during the workday. Sending an email at the end of the workday is not a good idea either. Most workers want to end the day on their own terms, not by doing favors for others. It’s very likely that any request in the late afternoon will be acted on the next day.

Are 10 AM emails best every day of the work week?

Yes, but with the exception of Monday. Mondays tend to be the busiest day of the week. Weekends are much needed breaks; however, it seems clients and customers don’t always account for employee weekends or just don’t care to wait until the work week begins. Some jobs are so email-reliant that an employee may spend half the day working through them, especially after a weekend.

Therefore, it is best to have some Monday courtesy. Unless the email is urgent, give the individual a break by not piling on one more email to his/her hectic day. Plus, from a selfish perspective, the busier someone is, the less likely that person will be to work your email.

If you absolutely must send an email on Monday, do so around 2 PM. By that time, the Monday madness should settle and you will have a better shot at getting an email response. If you work a more calming job or within a lesser-hectic industry in Dallas, TX then perhaps none of these email guidelines apply to you. In fact, if that is the case for you, you’re probably safe to send an email at any point throughout the day.

What about email campaigns?

Email campaigns are a little different from the workplace structure. They consist of sending promotional and advertising emails, along with newsletters directly to consumers. The key here is to send emails at the time of day in which the average person will be glancing at their phone, free from responsibility.

Thus, lunch times—12 PM-2 PM—are opportune times to execute email campaigns. Also, later in the evening when people’s days have settled down. Because the majority of the population now gets email alerts via their smartphones, it’s best to avoid sending emails in the middle of the night. You certainly don’t want to wake someone up at 2:00 in the morning with a company email. Such an instance will likely result in that person unsubscribing from the email campaign.

For professional email campaign execution, rely on Click4Corp. Our digital marketing experts have all of the knowledge to grow a company’s customer base through SEO efforts, social media efforts, and, yes, email campaign efforts. Visit www.click4corp.com and our blog for additional helpful information.

Give Click4Corp a call at (469) 441-4678 to grow your consumer base!

We Look Forward To Working With You, To Grow Your Business

What is the best day to send an email?

What is the best day to send an email?

Best day to send an email?

For most of us, an email is an email. Send an email when you think to send it and you’ll eventually get a response. Though, do you ever consider the person you are sending an email to? Do you consider that person’s job responsibilities, workload, or everyday life? Perhaps you should. Understanding the person you are sending an email to will give you a better idea as to when you can expect a response.

Consider Monday’s workload and the typical Monday email inbox

send an email“Looks like someone has a case of the Mondays.”

Monday is typically the most stressful day of the week. Not only are workers returning to the office after a couple of days off, but they are also returning to potential work that was not completed last week or work that surfaced over the weekend. Monday is “try to keep your head above water” day.

The busyness of Monday tends to make everything blur together, including emails. Chances are, if you send an email to a co-worker an on Monday, it will get lost with many other emails. Plus, you don’t want to add to someone’s workload on the busiest day of the week, do you?

Consider the general time it generally takes for a particular person to respond to an email

If it generally takes someone two+ days to respond to an email then why send one on a Thursday or Friday? You could end up waiting four days before you either receive a response or read a response. FOUR DAYS! That nearly amounts to an entire work week!

Additionally, a Thursday afternoon or Friday morning email can increase your Friday afternoon workload. A response may be received at 3:00 PM on a Friday and suddenly you’re forced to a decision: work through the email now and possibly stay late or wait until Monday to deal with it? It’s safe to say, most of us like Friday afternoons to be under control and handled at our own pace. A late-in-the-week email risks your ideal Friday afternoon at work.

How important is the email?

Of course, if the email is urgent, send it right away. If it is not urgent, consider what we’ve discussed to this point. Most up to date email databases have ways to mark the urgency of an email. Microsoft Outlook, for example, uses the “!” icon to enable workers to click in order to communicate a sense of urgency. Workers that do not see “!” highlighted will likely work the email in the order that it came in. Non-urgent email should be sent mid-work week.

And the answer is…

The middle of the work week, Tuesday or Wednesday, is the best time to send an email. Picking one over the other, Tuesday is THE best day. Tuesday is a bit more breathable of a day than Monday. Workers will have a moment to exhale and start fresh. Wednesday works just about same; however, by Wednesday, the daily schedule typically takes full force and emails often lose priority. Not to mention, you are one day closer to the weekend, giving someone one less day to respond.

Click4Corp can help your company reach consumers through Email Marketing Campaigns. In-office emails can be tended to based on the above guidelines, but if you are a business trying to grow your customer base, call Click4Corp at (469) 441-4678. We know when and how to reach customers! Please visit our website—www.click4corp.com—and our blog to learn the ins and outs of digital marketing.

We Look Forward To Working With You, To Grow Your Business

Flooring web design business: Get more website traffic and clients

Flooring web design business: Get more website traffic and clients

Flooring Web Design Business & SEO Business

Flooring is always in demand, which is great, but it’s also accessible through many outlets. Thus, a flooring business will need to do all it can to differentiate and catapult itself from and beyond competitors if it truly wants to be successful. These days, that success will in most part be accomplished through website creation and maintenance. Moreover, through a web design business.

Think about it…

web design businessPeople don’t drive around the Dallas-Fort Worth metroplex looking for flooring stores, nor do they look through ads to find one. Rather, they go directly to google and skim from there. The importance of having an informative, appealing, easy to navigate website cannot be overstated. Websites are all about first impressions. Our impatient technological world wants to find answers and purpose immediately, or else they’ll look elsewhere.

Point being, your flooring business needs a great website. Your website will funnel business online, over the phone and in the store. It will give potential customers a close up look at what your business offers without making them leave their Dallas, TX homes.

It’s one thing to highlight the importance of a flooring website, but how it is that you actually make a successful flooring website?

Show off your products/services through web design

There are many tools available to guide you through design, though, they more so cover the basics than the advancements. If you expect your business to grow then you’ll probably want to rely on professional web design.

Professional designers will know exactly how to make your website pop compared to competitors. They understand imaging, videographics, development, content styling, etc. This will especially help promote flooring. A good design will include numerous images of the floor types that your company offers, giving visitors an idea as to how certain floors will look in their homes.

It wouldn’t be a bad idea to outsource one of your many business-owning-tasks and rely on a pro to design a long-term thriving website.

Web designers also understand responsiveness. Responsive web design means a website is accessible and easy to navigate on all technological platforms. This covers smart phones, laptops, desktops and tablets. Again, it doesn’t take a whole lot to turn online visitors away. If someone taps on your website link from their smart phone and finds that half of the drop-down menus are cutoff then that person will probably navigate off the link and search for a different flooring website. You wouldn’t want that to happen.

Gain web traffic through SEO

SEO (Search Engine Optimization) is the strategic effort put forth to rank web pages high on search engine results pages. You will without a doubt see an increase in web traffic if one or more of your web pages are ranked on the first page of Google. That is the goal.

web design businessThere are specific keyword strategies and content strategies put in place by SEO experts to improve website visibility. For example, say you want a page to rank for the keyword “hardwood flooring”. “Hardwood flooring” should be mentioned at least a handful of times within 500-1000 words of content. It should also be mentioned in certain areas such as the page title, meta title, mete description and in an H2.

Of course, there is a chance much of what was just mentioned went directly over your head. To learn SEO in-depth, please read: What is on-page SEO and how do you master it?

Ultimately, successful SEO will help your web pages be found and clicked on at a more frequent rate. From there, visitors will engage with your web design and from there…

Convert visitors into paying customers

Web design and SEO take care of all the frontend work. It’s then up to you and your company representatives to provide flooring samples, set up estimates, engage with customers, and so on. The job of a web design business and an SEO business is to get people to dial your store’s phone number or to step foot inside your store. Web design and SEO facilitate and maximize those occurrences.

Click4Corp is both a web design business and an SEO business. In summary, we offer all sorts of digital marketing services focused on helping client businesses grow their online visibility. Our staff consists of Web Designers, SEO Experts, Content Writers, Developers and Social Media Experts. We cover all bases to make your business standout online.

Please call Click4Corp at (469) 441-4678 and visit our website—www.click4corp.com—to learn the details of our services. Also, please visit our blog if you would like more input on SEO, web design, and many other digital marketing strategies.

We Look Forward To Working With You, To Grow Your Business

Why work with Click4Corp SEO Experts to gain web traffic?

Why work with Click4Corp SEO Experts to gain web traffic?

Work with Click4Corp SEO Experts to improve your web traffic

It’s one thing to have a website, but it’s another to have a web presence. Ultimately, business owners have two options when it comes to managing a website: either go all in to make your company visible, or put forth minimal to moderate effort and get washed out by your competitors. If you don’t have time to maximize your online efforts, perhaps you could benefit from the services of SEO experts.

SEO expertsClick4Corp is a digital marketing company that specializes in Web Design and SEO (Search Engine Optimization). Our goal is simply to grow business for our clients. We accomplish our goal not only through web design and SEO, but also through content writing, social media posting, and overall marketing campaigns.

With the group effort of our many SEO experts, we put each facet of online marketing together and get our clients more web traffic. Understandably, it seems simple to say we’re going to grow a client’s business. Though, we’ll provide you a glimpse as to how we do it…

Clear and concise web design

A Dallas, TX business always has a plethora of products and services in which they offer. While it is important to provide potential customers with access to each and every product and/or service, it is also important not to overwhelm them. Minimizing the number of pages or tabs throughout your website makes it easier for customers to navigate the site. Moreover, it makes it easier for them to find exactly what they are looking for.

Our design crew takes a rather simplistic approach to web design. Our primary intention is to create a website that is clear and concise. Yes, we add flash to it with slideshows and videographics, but the priority is giving customers a site that they can navigate without being overwhelmed. Reason being, an overwhelmed visitor will be sure to click off the site sooner than later without making a call or a purchase.

SEO and PPC marketing campaigns

In case you are not entirely familiar, SEO focuses on creating and optimizing content with the goal in mind for the content to rank as high on search engine results pages as possible. This is done through quality content, precise meta input, and strategic keyword usage (in a nutshell). SEO can be done organically (free) and through PPC (Pay-Per-Click). Essentially, organic SEO brings customers to a website through web searching and PPC brings customers to a website through ads.

There is a lot of detail to SEO and PPC. If you would like to learn all the details, please read “SEO and PPC: Why They’re Better When Used Together” and “The Importance of SEO for Small Business”.

Click4Corp has multiple SEO experts on staff. We create SEO-focused content, monitor SEO performance through Google Analytics and execute both SEO and PPC campaigns for clients. Again, it’s all about gaining visibility for your business. Effective SEO and PPC campaigns create a path of visibility for businesses.

Content is King

If you want your website to be successful then you need to fill it with quality content. Content needs to be informative, direct and as free from grammatical errors as possible. The subtlest of things can turn a visitor away from a site. Simply put, don’t give visitors a reason to leave your site because of lazy mistakes. Poorly written content and unhelpful content are reasons to leave.

Content should be entertaining to some extent. There are certainly industries out there and Dallas, TX businesses that make it difficult to create entertaining content per say. However, there is always the opportunity to add some flavor to it, especially with blog posts.

Frankly, the more content a website produces the more search engines will take favor. Fresh content will trigger Google to rank each page of content. Content quantity is key, but never overlook content quality. Click4Corp offers a blog posting package for clients. Clients can come to an agreement with us as to how many posts per month they would like produced for their site. Our content writers will ensure the agreed upon posts are published and we will abide by the content keys that were previously mentioned.

Cover all social media platforms

SEO expertsIt’s all about social media in today’s world. Websites are cool, but if you want to take a big step towards visibility, you have to be able to engage customers on social media. Facebook, Twitter, YouTube, LinkedIn, Google Plus, Snapchat…all offer opportunities to engage customers with creative posting. Blog posts can be fun, but the content is meant to be informative and extensive. Social media posts, on the other hand, are brief and are meant to be entertaining.

Click4Corp also has a social media team on board to create engaging posts for clients. We pride ourselves in our ability to reach and associate with all demographics. There is no doubt a social media presence can heavily influence what people think of a brand. And positive branding helps bring traffic to a site and leads to converted sales.

If you would like to learn even more about all that Click4Corp offers, please give us a call at (469) 441-4678 or visit our website—www.click4corp.com. Please also visit our company blog for additional tips on driving traffic to your website. We hope you rely on our SEO experts and our entire team to improve your web traffic and visibility!

We Look Forward To Working With You, To Grow Your Business

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