Whether you have a budding WordPress eCommerce site or a niche blog, you cannot ignore SEO. However, it is worth noting that running a successful WordPress SEO campaign can be a tricky prospect that most webmasters would rather leave to Dallas digital marketing specialists like Click4Corp. Fortunately, even if you are not a marketing or coding connoisseur, there are many simple SEO plugin options out there to give you a competitive edge over other market players.
In this blog, we have put together a list of six of the best [and free] plugins for running a successful WordPress SEO campaign in 2021.
1. Yoast SEO
Yoast SEO rules the roost as the #1 WordPress SEO plugin out there. With an impressive 25,758 5-star ratings at the time of this writing, Yoast SEO continues to amaze the WordPress community with its timely updates and clean interface, as well as for being the most intuitive option for making product pages and blog entries stand out.
Yoast SEO is brimming with features. Here are some of its key features that have contributed to its status as the best WordPress SEO plugin:
- Advanced XML sitemaps
- An in-depth Schema.org integration
- Full control over site breadcrumbs
- Support for ‘noindex’ content
- Title and meta description templating
- Content and SEO analysis
You can also upgrade to Yoast SEO Premium at $89 per site, which includes email support, redirect manager, intelligent word form recognition, internal linking blocks and suggestions, Google and social previews, and other advanced features.
2. All in One SEO
All in One SEO (AIOSEO) is an SEO plugin and toolkit similar to Yoast. It is currently active on 2+ million websites and has a 4.5-star rating. AIOSEO eliminates the need for newcomers to the WordPress world to worry about complex setup since it works well immediately upon activation — all thanks to its smart WordPress SEO setup wizard. However, more advanced WP users will still be able to override the automated setup and customize their site experience.
AIOSEO’s key features include the following:
- Advanced XML sitemaps and rich snippets
- Automatic image SEO
- Advanced SEO Canonical URLs
- Social media integration
- Google AMP integration
- Redirection manager
Starting at $49.50 per year, AIOSEO’s paid version gives you access to more advanced SEO tools and unlimited keyword support.
3. XML Sitemaps
If you want to optimize your WordPress website for search, one of the SEO practices you simply cannot ignore is installing a sitemaps plugin. This is where XML Sitemaps comes in. It enables you to automatically create XML sitemaps so that search engines like Google, Bing, and Yahoo can easily index your site. You can also save your sitemap settings and re-apply them whenever you post new content.
This tool’s sole focus — as its name suggests — is to provide complete XML sitemaps. Therefore, you should not expect it to have as many SEO capabilities as other WordPress SEO plugins like Yoast or AIOSEO. It is still a great no-frills solution that works with all types of WordPress-generated pages and custom URLs.
4. SEO by Squirrly
SEO by Squirrly is an excellent tool for beginners that offers a complete SEO suite without any complicated elements. Powered by AI, this tool generates recommendations in real-time. It enables you to optimize your WP site content for your targeted keyword as you write it and provides you with insights into what your competitors are doing as well as actionable advice on how to outrank similar pages.
Some of the key features of SEO by Squirrly include:
- Structured data from schema.org
- Guided on-page optimization
- Content analysis
- Meta robot tags [noindex, nofollow]
- Internal linking suggestions
- Facebook Pixel advanced options for eCommerce
- Google Analytics integration
- Creating and managing Robots.txt
- Advanced XML Sitemap
- Social media monitoring
SEOPress is a smart WordPress SEO plugin that does not feature any ads. Even in the free version, it is completely white-labeled with no footprints. Intuitive and powerful, SEOPress gives you complete control over your titles and meta descriptions.
Some of the key features of SEOPress include:
- Custom meta robots
- Open Graph meta tag
- Twitter cards
- Social sharing preview
- Support for unlimited keywords
- Advanced XML and HTML sitemaps
- Google Ads and Analytics integration
- Links and downloads tracking in Google Analytics
- Image SEO
- Custom canonical URLs
The premium version offers additional advanced capabilities such as internal linking suggestions, video and Google News XML sitemaps, Google Analytics enhanced eCommerce and metrics, structured data from schema.org, redirection manager and 404 error monitoring, and breadcrumb optimization, among others. The premium version costs $39 per year and is suitable for multiple sites.
6. Rank Math SEO
Rank Math SEO is the SEO equivalent of a Swiss army knife for your WordPress website. It features everything you need to take complete control of your on-page SEO. The tool integrates the capabilities of several SEO plugins you may be currently using on your website into a single plugin. Rank Math SEO is also the only plugin that tightly integrates with Google Search Console, bringing vital information related to your site’s search traffic and performance directly to your WordPress admin dashboard.
Some of the most important features of Rank Math SEO are:
- Google Analytics and Search Console Integration
- Automatic canonical URLs
- Social Media Optimization
- Automated Image SEO
- Full control over titles and descriptions
- Advanced XML sitemap
- Redirection manager
- Structured data (Schema markup)
There is also a premium version available for $59 per year. It allows you to track up to 500 keywords and provides you with a smart schema generator as well as 24/7 support.
Improve Your WordPress SEO with These Plugins Today
SEO is a must for any business owner in 2021. Fortunately, thanks to many SEO plugins, this is now a simple task for WordPress users. The right tool can assist you in keeping track of your meta descriptions, optimizing content to rank for your target keyword, creating XML sitemaps, and so much more.