Google Local Services: Your Guide To Location-Based Marketing
Google Local Services has made a huge improvement to many businesses, because of their ability to optimize the sale and marketing opportunities of the services they offer. These services are all around us in the very places we visit every day – a local coffee shop, your local library, or even your favorite restaurant!
What is Google Local Services?
Google Local Services is a suite of tools that allow businesses to understand and target customers based on their current location. You can use this information to create targeted ads, improve customer service, and even generate leads.
Google Local Services can be used in a variety of ways, but the most common application is targeted advertising. This means that you can target ads specifically to people who are currently in your area. For example, you could run an ad for a new product that’s available only in your local store. Or you could run an ad for a sale that’s happening now only in your area.
There are also a number of other uses for Google Local Services. For example, you could use it to improve customer service. If someone calls your business from out of town, you could use Google Local Services to figure out where they are and offer them help. Or you could use it to generate leads for your business. If someone visits one of your stores, you could use Google Local Services to track their movements and send them relevant offers while they’re still in your area.
If you want to learn more about Google Local Services, we have a guide here that will walk
What are Location-Based Marketing Companies/Marketers?
Location-Based Marketing (LBM) is a marketing method that uses location data to target consumers. It is used by businesses to reach customers in their vicinity and can be used for digital or offline marketing.
Location-Based Marketing Companies/Marketers:
There are many different types of LBM companies, but some of the most common are location-based advertising (LBA), location-based services (LBS), location analytics, and geotargeting.
Location-Based Advertising (LBA):
This type of LBM involves placing ads on websites or other online media platforms based on a user’s geographic location. The company will use cookies, web beacons, or other tracking technologies to collect information about the user’s device and browser activity. This data can then be used to create targeted ads.
Location-Based Services (LBS):
These companies provide a variety of services that rely on location data. These services can include things like point-of-sale functionality and crowd-sourced mapping. They may also offer features like weather forecasts or recommendations for restaurants.
Location Analytics:
This type of LBM involves collecting data about a person’s location, such as a user’s IP address or cell phone number, and then using the information to make predictions about that user. A variety of companies offer LBS services: For example, Apple offers “Find My iPhone” which helps you locate your phone in case it is lost or stolen. In addition to location-based services, some third parties like Google and Facebook use information gleaned from LBS to show targeted advertisements.
Google Places as an example of a “Local Service”
Google Places is an example of a local service that helps you find information about businesses and services in your area. With Google Places, you can search for businesses by name, description, or location. You can also see ratings and reviews from other users, as well as photos and maps of the business. You can even add the business to your Google Business Profile Manager account to get more detailed information about it.
Benefits of Location-Based Marketing
There are a number of great benefits to using Google Local Services for your location-based marketing campaigns.
One of the most obvious benefits is that you can target your ads specifically to people who are currently in your area. This allows you to reach a much wider audience than traditional advertising techniques allow, and it also helps you avoid wasting money on ads that won’t be seen by anyone.
Another great benefit of using Google Local Services is that you can keep track of the results of your campaigns. This information can help you determine which areas of your business are performing the best, and it can also help you to plan future campaigns accordingly.
Finally, using Google Local Services also allows you to track how people are reacting to your ads. This information can help you to improve your marketing strategy, and it can also provide you with valuable insights into how people interact with your business.
Solutions to Location-Based Marketing Challenges
Google has made it easy for businesses to take advantage of its Local Services. These services let businesses know the location of current and past customers, as well as the location of potential customers.
With this information, companies can tailor their marketing efforts to better reach their target audience.
Here are four solutions to common localization challenges:
1. Target your ads carefully. When you’re targeting potential customers with your ads, be sure to include both their current location and the area around them. This will help you reach people who are actually in need of your product or service.
2. Use geotargeting features in your website builder. If you don’t have the technical expertise to create localized websites yourself, consider using a website builder that offers geotargeting features. This will help you target your website visitors based on their location and other factors, such as age and gender.
3. Use Google Maps features in your content marketing strategy. By incorporating maps into your content marketing efforts, you can promote your products or services by highlighting locations where they’re popular or relevant. This is a great way to attract local customers who might not have ventured into other areas.
Areas of Potential Growth
Google Local Services can provide a powerful foundation for location-based marketing.
There are many potential areas of growth for local services, including:
As Google continues to improve and expand its local services, marketers will be able to more effectively target consumers and drive business growth.
Click4Corp has its finger on the pulse of changes in Google Local Listings!
Google Local Listings has the potential to be a powerful lead generation tool for growing local businesses. It may help your small business attract more organic traffic and stay competitive without resorting to paid search marketing.
At Click4Corp, we believe that Google Local Listings is critical since it will have a massive impact on many local businesses in the coming years. If you want more information on how Google Local Listings can benefit you, please call us at 469-441-4678 or fill out a contact form to send us a message. We are excited to hear from you!