Content marketing and SEO are two extremely different and extensive concepts, codependent on positioning your brand name successfully in SERPs. So if you aren’t delivering what your target audience wants, you are simply bouncing off your opportunities to succeed.
Don’t believe us? A lot of SEO studies prove our point. Keep reading to know more.
What Is SEO?
SEO or Search Engine Optimization is a vital digital marketing tool concentrating on leveling up your website’s digital presence in the Search Engine Results Page (SERP). SEO is not paid, meaning you do not have to pay for placement on SERPs, but it utilizes organic tactics to increase your online visibility.
An expert performs a complex set of tasks to help keep your brand’s name on top of the search engine rankings. It is a free and organic process that, in simple terms, helps uncover opportunities, identify weaknesses, and controls your website’s overall quality.
Besides, well-defined SEO goals help you move on a path to better results while prioritizing the content and strategies that help you grow successfully.
What Is Content Marketing?
Content marketing can be a game-changer for your brand as it serves multiple purposes within the realm of digital marketing. It provides “substance” to your audience in the form of inbound marketing.
In simple words, content marketing efforts require creating and distributing appropriate, worthwhile, and consistent content to the targeted audience through various online channels. The audience finds optimized content, and your brand gets the recognition it deserves while also enhancing your SEO tactics.
Good content marketing strategies are long-term and mainly focused on building a relationship with the audience. It helps solve their problems, serves some goals, and is engaging (as well as entertaining).
SEO vs. Content Marketing: How The Two Compare?
SEO relates to the technical aspect of driving quality traffic to your website. However, content marketing drives relevant business or customer actions via high-quality content. In their true meaning, SEO stands incomplete and incompetent without Content Marketing like a body without a soul.
The two are interdependent and thus require powerhouse strategies for both to work in cohesion. While SEO helps the audience find your content, quality content drives relevant traffic to your website and improves your online rankings.
What Do SEO Studies Reveal About Content Marketing?
Both SEO and content marketing boost your digital presence. But the two are highly intertwined, and content marketers have a lot of takeaways from some of the recent best SEO-based studies.
- Content creation is an effective SEO approach.
The study suggests how relevant content creation proves to be an effective SEO tactic of all times. If you doubt the power of SEO and content, think twice. Other valuable tactics include keyword research, link building, social media sharing, and website structuring.
To draft a winning strategy, start by identifying your audience, define the topic area (or area of expertise), start researching the right keywords, and produce content that performs at every turn. Besides, keep the info up-to-date for as long as it exists on your website, host your content to have complete control over it, and keep monitoring success.
- Organic search is thriving.
Organic search is growing immensely and has evolved to a whopping 53 percent in 2021, with paid tactics like Pay-per-Click providing a meager 15% of traffic to most websites. To date, SEO remains to deliver far more movement to websites compared to other channels.
Organic traffic is alive and thriving much more than it would have been a few years ago. So it is only beneficial to create quality content and not keep your site buried in SERPs but up and above for relevant searches.
- Competition for content isn’t fierce in every industry.
The entire purpose of creating quality content is to seek your target audience’s attention. But, there is a whole lot of content on the internet for users to consume. For this reason, the competition is real but unevenly distributed.
Prominent industries like fashion, entertainment, and sports gain higher domain authorities, and segments like real estate, finance, and insurance may suffer due to inappropriate optimization tactics.
However, knowledgeable content marketers can utilize even the weakest points and gain a sizeable audience despite being associated with a low competition category service.
- User intent matters.
Understanding how your audience searches or the intention behind every keyword is crucial. Even a well-optimized website can fall short of the desired results if you get the user intent wrong. It creates a mismatch of users’ unique needs.
Several recent studies show that well-thought-out content, curated keeping user’s preferences in mind, does the magic. Get things correct, and you will know how SEO and content marketing needs meet.
- Thinking out-of-textbox is essential.
Today, it is crucial to think out of the textbox to thrive in the competitive digital space. Several new SEO studies show that images are getting more clicks in search engines than text pages. It means that visual content is more preferred and prominent on the internet now. It has especially started to gain traction since Instagram and Pinterest became popular.
Text content has its own appeal; however, imagery pushes your SEO like no other strategy. It demands you to think out of the (text) box and gain a phenomenal click-through rate. Youtube, the second most popular search engine worldwide, proves that visual content is no less a king to help brands stand out.
- Loads of content remain un-optimized.
Despite so much knowledge and advancements, there still is heaps of content that remains un-optimized. Some brands keep releasing information but make no effort to optimize the same. It only leads to an overload of content that isn’t ready to reach the intended customer or isn’t read at all and hence no opportunities for the site to drive change. Content marketing is a functional space, and together with SEO, it can lead to incredible results when utilized adequately.
Content and SEO are a game for the dynamic brain to maneuver. Producing quality content matters, but if that is all you are chasing, you might not find a middle ground.
SEO and content are like a peanut butter and jelly sandwich – it is an oh-so-delicious digital marketing recipe, but how you add more flavor bolsters your individual success.