Did you know that after looking for a nearby service or product online, 76% of people visit the business within the same day? 28% of all these searches end up with a purchase. If you own a local business, you must tap into the power of local search. But before you do that, you need to understand how to implement effective local SEO properly.
Research shows that up to 70% of small businesses don’t have an SEO strategy. Implementing thorough local SEO can quickly gain a competitive edge over your competition, mainly when appearing in online search results and winning new clients. Once you understand how to lay the foundation of a solid local SEO strategy, you will realize that it is not that hard. If you are ready to rank higher in your local searches, then this guide will help you dominate your local SEO game in 2021.
Create a Google My Business listing
The first step you need to take if you wish to rank in your local search results is to set up your Google My Business listing. A critical reason for having a Google My Business listing is that it is the online version of yellow pages. All you need to do is fill out your profile to 100%. Once you have your listing up and running, you can also use Google Posts feature that helps you create small posts for your customers and show that you are actively managing your listing. You can even choose to post these mini-posts on your social media profiles since it shows Google that you constantly offer valuable updates and content to your clients.
Pay attention to your name and place information.
When creating your Google My Business listing, you need to pay attention to your name and place information to ensure it is correct. If you have the right information on all your listings, it will be easier for Google to trust them. However, if there are any discrepancies, the search engine will have no way to determine which information is correct. Things like an incorrect phone number are often considered a red flag, and Google might stop displaying your listing since it will not know if your business is legitimate. Not only should this information be correct, you also need to ensure that it is consistent across all platforms. We suggest you keep your name and place information completely the same across all platforms if possible. If you move from one location to another, you need to update it across all platforms as soon as possible.
Target local keywords
One basic rule of local SEO is targeting your local keywords. These keywords help your web page appear on search results whenever someone is looking for your product or services online. It would be best to research all your local keywords relevant to your business that might drive traffic to your web page.
Once you have a list of all the local keywords you wish to rank for, you need to optimize your website with them. Even though site optimization is a whole topic by itself, here we will mention a few on-site local SEO basics that you need to cover. Firstly, you need to ensure that your web pages contain all local keywords you want to rank for in their title tags, headings, meta descriptions, body, and footer. If possible, try to incorporate local keywords into your URL as well. It would be best if you incorporate keywords into your content naturally.
Optimize for mobile and voice
All local businesses must optimize their site for mobile in 2021. Making your website mobile-friendly is essential for good SEO in general, but it is significant for local SEO. Statistics show that 30% of all mobile searches are location-related, and this means that many customers looking for your services or products are likely on their mobile devices. If your website does not look or function well on mobile, it will not look good to your potential customers.
Besides optimizing for mobile, you also need to optimize your web page for voice searches. Research suggests that mobile voice searches are much more likely to have a local intent than regular text searches. Since it is still relevantly early in the voice search era, most businesses have not optimized their web page and content to fit voice searches. Doing this will give you a great chance to stay ahead of the pack and stand out from your competition.
Do you serve in multiple locations? If yes, you should ensure you rank in local searches for all your service locations. You can do this by creating location pages. Rather than having a single service page that lists all your service locations, you need to create a dedicated service page for each city or area. Next, you need to ensure that all these pages are optimized for local search terms and unique content. Keep in mind that if you use the same content for all your location pages, it will show up as duplicate content online and affect your page ranking and domain authority.
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