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12 Items you need to do for your GMB

12 Items you need to do for your GMB

When it comes to successful inbound marketing and location-based SEO strategies, one of the best tools available to local business owners is Google My Business (GMB).

Getting on GMB will help business owners improve their odds of getting on the Local 3-Pack and drive more traffic to their website, social channels, and front door.

If you have not claimed and verified your GMB listing yet, you can do so by visiting www.google.com/business/.

Claimed and verified your Google My Business listing?

Well, that is not enough!

To get the most out of your GMB listing, you need to optimize it. Here are a few ways to do that:

1.Fill in all the relevant details about your business.

The key purpose of your Google My Business listing is to make it much easier for potential customers to know more about your local business.

Don’t leave anything to the guesses or assumptions of your customers.

Make sure your listing clearly communicates your business name, address and phone number (otherwise known as NAP), website and store hours to potential customers.

Verify all the information on your listing for accuracy and ensure it is consistent with the information on your website and social channels.

2.Select a business category.

By choosing the right business category, you make it easier for customers who are searching for the services you offer to connect with you.

3.Make sure your map pin is in the correct spot.

It might seem obvious, but don’t forget to make sure your business address matches the correct coordinates on the map. You don’t want to miss out on foot traffic because you’re not showing up on the map

4.Add descriptions.

Google now allows you to use 750 characters (~250 characters before the “Read More” separator) to describe your goods, services, and values, among other things. Use these characters well, and you will find your customers (and Google) favoring you over your competition.

Google is actively reviewing your business description to ensure that people are not scammed or trolled. So, be sure to follow the following guidelines:

5. Reinforce your listing with keywords.

Google takes into account the same traditional ranking signals to serve local search results. So, using relevant and trending keywords in your Google My Business listing would be beneficial for your local online presence.

Be careful, though.

Stuffing your listing with keywords (relevant or not) could actually have the complete opposite effect.

6.Add posts.

Google Posts are almost like “mini-ads” or “social media posts” that show up prominently in the GMB “knowledge panel” and contain important information customers want to know about your business.

Don’t miss this opportunity to stand out from the crowd.

Here are a few examples of GMB post ideas that you will get your creative juices flowing:

  • Touting the upcoming sales event that you are actively promoting.
  • Linking your latest blog post.
  • Revealing a new product line with several high-quality images.
  • Sharing a text update on a recent company advancement.

Keep in mind: Google Posts are only active for up to seven days, making it important to work out your posts in a specific and timely manner.

7.Manage customer reviews.

Reviews are the cornerstone of local SEO… more so in 2020 than ever before. They can help your business rise up in local search results rankings, they can help you build customer trust and loyalty, and they can improve your website’s click-through rates.

So, why not create a link that allows customers to visit your listing and write reviews for your business?

Here’s how you can do that:

Step 1: Open www.google.com/maps and search the name of your company in the top left corner.

Step 2: From the menu option in the top-left corner, click “Share or Embed Map.”

Step 3: Click “Copy Link.”

Step 4: Share with all your previous customers by sending the link via email or text.

8.Respond to Reviews.

When customers start leaving comments for you — good, bad or neutral — on your GMB listing, make sure you respond to them… all of them. Interacting with customers by responding appropriately to their feedback shows that you value their opinions, and it also shows prospective clients that you care about providing quality customer service.

9. Respond to Q&As.

Like the reviews, you can not afford to overlook the “questions” that appear on your listing’s knowledge panel. When a customer asks you a question, make sure you take the time to give an appropriate answer.

10.Make your listing visually appealing with photos.

Businesses with photos receive 42% more requests for driving directions to their location from users on Google, and 35% more clicks through to their website than businesses that don’t have photos, according to Google.

Would you prefer customers visit your location rather than your competitors’? Then add some high-quality photos.

Before you go around uploading all the photos off your iCloud, here are some things you should know:

  • All photos should be in either a JPG or PNG format.
  • All photos should have a file size of anywhere between 10 kb to 5 Mb.
  • All photos should have a minimum resolution of 720×720 pixels.
  • All photos should be well lit, and there should be little to no enhancement or excessive use of image filters.

Keep in mind: not only can you upload your own high-quality photos, but you can also include user-generated images. Someone snapped and posted a great picture of your store? Use it as your profile picture by selecting it under the “Photos Tagged of your Business” option.

11.Don’t forget to add videos.

Google now allows you to add a 30-second video to your Google My Business listing!  

Adding videos to your business is a great way to let your customers get a “behind-the-scenes” look at what your business is all about. This will help you establish a strong(er) bond with your intended audience and earn their trust and loyalty.

12. Start Measuring.

With Google My Business Insights, you can take a look at what goes on behind the scenes. You can find out how customers find your GMB listing and what they do after they find it (e.g., click on driving directions and make phone calls).

Insights

Get the most out of your Google My Business listing

So there you have it: our top 12 tips on optimizing Google My Business listings for small businesses.

The Dallas digital marketing team at Click4Corp can help you employ one of the most effective strategies your local business can use to position itself in front of new customers, and ahead of your market rivals. Contact us today to learn more about our listing management services!

The Google My Business landscape has changed a lot in the past few months due to the coronavirus diseases. Read our blog on “Google My Business Updates Following The Covid-19 Outbreak” to learn more.

We Look Forward To Working With You, To Grow Your Business

9 Simple Steps To Increase Your Domain Authority

9 Simple Steps To Increase Your Domain Authority

Domain Authority (DA) is a ranking metric developed by Moz, a Seattle-based software service (SaaS) company, that predicts how well a site will rank online. DA is measured on a scale of 1 to 100 — the closer you are to 100, the better your odds of ranking in search engine result pages (SERPs) and earning more clicks.

What’s your site’s DA?

Moz has a free tool called Link Explorer that you can use to check your site’s DA.

Head over to https://analytics.moz.com/pro/link-explorer/home. You’ll see a page with a search bar in the middle:

Moz Link Explorer

Enter your site URL into the search bar and hit “Analyze.” You’ll see a results page with your DA listed:

Moz domain authority overview

We’d say most DAs hover around the 30-50 mark, roughly speaking. However, if your DA is lower than that, don’t be discouraged.

With this nine-step plan, you will most definitely improve your DA score.

1. Age your domain name.

They say that wisdom comes with age — and this is especially true when it comes to your domain name. Older domain names are seen as more legitimate and have a much higher DA score than younger domain names. It means that every time you change your domain, it’s like knocking down the credibility you’ve built up over the years and starting from scratch. That’s why it’s important to pick an easy-to-remember domain name that’s relevant to your niche and keep it for a very long time.

2. Optimize your On-Page.

The next step in improving your DA is to optimize all your on-page code, content, site structure, meta tags, and other on-page elements (such as H1, title tags, image alt tag and site architecture) to be search engine friendly.

3. Create high-quality content.

To attract high-quality links from multiple domains in your niche, you absolutely have to create awesome content that appeals to your target audience. Doing so will definitely improve your DA score (and give you a ton of additional SEO benefits).

4. Improve your internal linking structure.

You must not be so overly concerned with earning external links that you lose sight of linking internally. Internal links help nudge visitors to what they are trying to find on your website, thus enriching their user experience and taking your DA score up.

5.Clean up your link profile.

If you want a great DA score, you’re going to have to find a way to keep your link profile clean. And to do that, you need to remove the bad links from your profile. This process entails using a tool like Moz Explorer, Ahrefs Backlink Checker or SEMrush Backlink Audit Tool to figure out any inappropriate or unwanted links.

Once you have performed your link audit, you can contact the website owners and ask them to either delete the link or add the “nofollow tag” to devalue the link. If this doesn’t work, you can use the Google Disavow tool to remove links from your profile.

6.Create your authority in your niche.

Becoming an authoritative figure in your niche requires you to position yourself as an expert on a particular matter by gaining the confidence of readers and providing expert advice to the community. This can only be accomplished by producing interesting and insightful content (perhaps you can make guest blogs on forums that are related to your industry) and engaging your target audience on social media in a meaningful way.

By reinforcing your public image as an expert, you will be able to enhance your brand image. This will not only help drive a ton of traffic to your site, but will also increase the number of external links you receive from other high-quality domains in your niche. This, of course, translates into a higher DA score.

7.Make sure your website is mobile-friendly.

Mobile isn’t just the way of the future. It’s the way of the now. Research shows mobile users outpaced desktop as of 2014. That was six years ago!

What this means is that if your website hasn’t been optimized for mobile use yet, not only will it hurt your search rankings (Google favors mobile-friendly sites), but you’ll also lose out on a big chunk of visitors.

In order to get started, you can take advantage of Google’s Mobile-Friendly Test and run the test for your domain. Google will give you a nice report of how mobile-friendly your site is and what you can do to improve it.

Google Mobile Friendly test

8.Improve your page speed

If you don’t have a website that loads fast, people will bounce faster than you can say “Don’t Go!” After all, most users have very little patience, and if the website takes forever to load, their patience will wear out and they will end up abandoning the website.

To diagnose what is causing your website to run slower than it should, you can run your website through Google’s PageSpeed Insights.

Google Speed test

Not only will Google’s PageSpeed Insights analyze the speed of your site, it will identify some ways for you to make your site faster and improve your search engine rankings.

9.Increase your social signals.

Although Google has officially stated that social signals are not part of its ranking algorithm, there is a clear correlation between websites that rank high on Google search results and their social signals. What we mean to say is that websites that are popular in Google are more likely to have many likes, shares, and tweets.

Seeing as social signals are a major ranking factor, you will need to share your content on your different social media accounts in order to get those signals. Otherwise, the content, no matter how good, would only sit on your site by itself.

Final Notes

The domain authority is important for a couple reasons. On the one side, it allows you to analyze how well your website does in the search space, and on the other, it allows you to compare the performance of your website with that of competing websites and see where you stand.

At Click4Corp, our team of online experts can help your site climb up the DA ladder and establish itself as an Internet force to be reckoned with. Interested in learning more about our SEO services in Dallas, TX? Contact us today!

We Look Forward To Working With You, To Grow Your Business

Does A Small Business Really Need A Website?

Does A Small Business Really Need A Website?

The second decade of the New Millennium is just over, and if your small business still doesn’t have a website, it’s probably because you’ve either been quoted scandalous prices, are intimidated by technology, don’t understand how it can support your business, or a combination of the three.

We hope that the following insights will give you a fresh perspective on how a website is potentially the most cost-effective marketing tool you have in your sales prospecting arsenal. In down economies, it’s often difficult for businesses to survive, let alone grow and thrive. If you’re in business for the long haul or are experiencing a downturn in sales, then you must use every tool at your disposal. And a website is like five marketing tools in one, as you’ll soon find out!

Reason #1 – Informationsmall business website

There are four incredible sub-categories of informational benefits every website potentially offers. The first one is AVAILABILITY. Your website is available 24/7 to provide your customers and prospects with the information or products they desire at any time they want it: weekends, after-hours, holidays, while you’re at a wedding reception or on a vacation cruise. Consider it a free 24-hour customer service agent.

The second informational benefit is that it satisfies consumer intel needs. A website offers QUALITATIVE information. Consumers love to buy, but they hate to be sold to. As consumer savvy rose, friendly in-store consultants became the dreaded salesman. The phrase, “No, I’m just looking,” emerged as a congenial tactic to fend off these predators. Today consumers not only educate themselves online, but they also price-compare leisurely after hours within the comfort of their own home without perceiving any sales pressure. A website allows prospects to consider you a consultant before they buy. It enables them to “just look” without someone watching over their shoulder. Without a website, they’ll educate themselves at your competitor’s site.

The third great informational benefit involves the limitless amount of information you can provide your customers and prospects. A website offers QUANTITATIVE opportunities. Considering prospects are intelligent consumers, how much information can one derive from a 3.5″x2″ business card? Even if printed on both sides? A website is a business card, a flyer, a brochure, radio commercial (audio), TV ad (video), and promotional event all in one! It allows you to actively tweak and refresh your information to better persuade prospects that you are the right choice without the prohibitive cost of reprinting materials or reproducing media ads.

The final informational benefit is FEEDBACK. Both direct and indirect information you can mine from visitors to help you sell more effectively. Direct feedback is information your visitors provide to help you with your marketing. The most popular and simple example is the Survey or Poll. Here, you pose a short question to your visitors and allow them to tell you what’s most important. For example, a Kitchen & Bath renovation business might survey their visitors with a question about make-over allowance. The survey could offer four different tiers of renovation budgets and see if there’s a predominant amount most visitors choose. If so, the business can now design marketing materials to appeal to their budget: Look What Your Kitchen Can Become For Less Than $10,000!

Indirect feedback, on the other hand, is information you can glean from visitor stats. By looking at your site’s statistics, you can determine which pages are visited most often, which have the most repeat visitors, which pages visitors stay on the longest, etc. This information allows you to deduce what information or items are drawing attention and holding it. A popular page with lengthy visits is evidence that something on that page is of great interest to your customers. Knowing what interests your prospects is the start of selling them what they want!

Reason #2 – Low-Cost

Compared to any form of primary advertising/marketing (radio, print, TV, event promotion), a website is by far the least expensive tool for communicating the quantity and quality of information required to encourage sales. Compare the size and time constraints of a website with a biz card, a yellow page listing, a radio spot, or a TV commercial. Then compare the cost difference. Per word or per image, there’s no cheaper form of advertising!

Reason #3 – Rapport

The most crucial element in any sales cycle (even considering price) is the rapport a prospect feels toward the salesperson. Nobody buys from people or companies they do not like. Your website allows your prospects to get to know you and your business. Before they enter your store, or call your office, or click to buy, they will have known everything they wanted to know about your business, and thus most likely will have developed some rapport with you over your competition.

Reason #4 – Internet Searches

If your target demographic is between the ages of 12 and 50, the chances are incredibly high that they do a great deal of searching online. The internet is quickly overtaking the hardcopy phone book as the go-to when looking for companies, products, and services. More and more people are wise to the ways of searching for local companies. Simply put, if you’re not showing up in their searches, then you’re losing the exposure.

“But I am showing up in their searches. I have an online yellow pages listing, why do I need a website?” Let us answer this way.web design company

You can advertise in the Yellow Pages without a phone number as well, but would you? If that sounds ludicrous, let us offer this argument: You could put your address, your store hours and other information in the yellow pages ad but just leave off the phone number. That way, prospects would be required to drive to your store. A real live warm prospect! Why hasn’t anyone else thought of this? Because it’s a terrible idea. Advertising online without a website is the same as advertising in the yellow pages without a phone number. You’ll be inviting prospects to go to a competitor. Why is this? -Because the only way you’re allowing them to learn more about your company is by inviting them to call a mysterious voice that may or may not have the information they want. And for the internet savvy, calling takes more time than just clicking to a competitor.

Phone calls worked for the past 70 years! True… because there was no other option. Options are what change behavior. People walked before horses and cars. People drove before airplanes. People used to write personal letters before phone, emails, or text messaging. They will call once they get enough information to determine you may be the company for them. Provide as much information as possible to allow all the various personalities to feel they’ve “got enough” to warrant a call. For some, that might be just a phone number or a nearby address. For others, it may be testimonials or industry articles. The information highway is like a real highway. A sign out front helps people know you’re there. Let those who search the internet know you’re there as well. Put a sign and a location online.

Reason #5 – Social Media

There are really only three ways to increase your sales. (1) Sell to new customers. (2) Sell more products/services to current customers. (3) Resell to past customers. Instead of focusing their efforts on those who have already “voted with their wallets,” businesses try to recruit a constant stream of new customers. This is called churning. As a result, many companies spend a lot of money attracting strangers rather than reselling to those who have already trusted them enough to have purchased previously. In his book called The Loyalty Effect, Frederick F. Reichheld writes: “Raising customer retention rates by five percentage points could increase the value of an average customer by 25 to 100%.”

One sure-fire way to raise retention rates is to keep in contact with past customers. TOUCH them after the sale. Let them know you appreciated their business and say, “Hey, here are some other things we can offer you.” The most cost-effective and least annoying way to accomplish this is through social media.

Social media postings allow you to continually educate your customers with information that’ll help them better utilize or manage the products they bought from you as well as entice them with specials and inside offers that persuade them to buy again. What’s great is that such posts allow the reader to click-through to read complete articles, click-through to your site, or share the post to a friend or relative that might be interested in the articles and/or specials. What’s even better is all this activity can be tracked. This gives you vital information on what your customers are finding interesting and allows you to use this insight to formulate an even better social media marketing strategy, hopefully moving them closer and closer toward another purchase.

Final Notes

Regardless of whether you’re a one-man show or have hundreds of employees, size truly has no bearing when it comes to the benefits of getting your business online. Let the team of expert Dallas web designers at Click4Corp help you get your name out there with a professionally designed website. Our web design services in Dallas, TX, will ensure that your business stays relevant among today’s tech-savvy consumers and that the growth of your company is maximized.

We Look Forward To Working With You, To Grow Your Business

Google My Business Updates Following the Covid-19 Outbreak

Google My Business Updates Following the Covid-19 Outbreak

Google My Business and Covid-19 Outbreak

Whether you run an eCommerce website or operate out of a brick-and-mortar location in Dallas, you have probably felt an enormous impact on your business traffic and sales due to the novel coronavirus (COVID-19) outbreak.

But don’t worry about that. Google is not going to let your business fail.

As a response to the COVID-19 outbreak and how the nationwide lockdown has affected businesses across the country, Google My Business has introduced a couple of key changes in the last few weeks — here’s what you need to know:

Google added a temporarily closed button to the GMB dashboard

The majority of businesses are temporarily closed as the country has gone in a state of emergency to minimize the spread of coronavirus. Google has responded to this by allowing business owners to mark their business or any of their locations as “temporarily closed.”

GMB Listing

Important: If you mark your business as “Temporarily closed,” your local search ranking or visibility will not be affected since it will be treated similarly to open businesses.

Marking your local business as temporarily closed lets your customers stay updated on your opening hours so that they are not surprised if they show up at your store expecting to receive service. To make your business profile appear as temporarily closed, all you need to do is sign in to your Google My Business account, select ‘info’ from the top-left menu icon (☰), scroll down to ‘Close this business on Google’ and then click ‘mark as temporarily closed.’

Reviews have been suspended.

On the one hand, Google has provided some additional functionality to help companies keep their customers constantly updated during the violent COVID-19 outbreak. On the other hand, it also had some trusted features temporarily suspended.

Firstly, Google My Business has officially confirmed that no new reviews will be published until further notice. While users may still add reviews to your business profile, they will not be shared publicly. Review Replies and Q & A entries have also been suspended, meaning you cannot respond to any reviews or answer any questions about your business. This is partly due to the fact that Google is short-staffed, although the nationwide shutdown also suggests that reviews have very little value at this time.

At the same time, no new listings, claims or verifications will be reviewed by Google’s support team for the time being — with the exception of healthcare-related companies and essential businesses.

Business information edit delays

With Google working with limited resources, it is no wonder that any changes made to the company information on the Google My Business profile will take a little longer to be reviewed by Google. Although businesses related to healthcare and critical services will be given preferential treatment here as well. For businesses that fall outside of these exceptions, only the following bits of information will be reviewed by Google:

  • Changes to open and closed states
  • Special hours
  • Temporary closures
  • Business descriptions
  • Business attributes

Google says it may take up to three days to review these changes.

Post a COVID-19 update

Google My Business posts allow you to provide all the necessary information — such as events, new product lines, offers, and policy announcements — to target customers. Given the current public health crisis, Google has added a new post type, ‘COVID-19’, to help businesses get the message out to users in their targeted region. COVID-19 posts differ from regular Google My Business posts in that they appear more prominently on your business listing, making it easier for your customers to understand the current status of your business and how you run things during these trying times.

Some examples of announcements you can make using ‘COVID-19’ post type may include temporary closures of physical locations; new operating hours; changes to regular service (such as if you are only offering delivery or take-out instead of full-service); safety precautions being taken by the business to keep employees safe; in-stock, low stock, or out of stock announcements for high demand products; and so on.

To create a new post, sign in to your Google My Business account, click on ‘Posts’ from the top-left menu icon (☰), choose the ‘COVID-19’ post type and then click publish.

Google My Business Listing

The shelf life of a COVID-19 post, as it stands, just the same as any other Google My Business post — i.e., 14 days. However, with the situation changing rapidly, it is possible that this timeframe could change. But you should assume that your post will be valid for only 14 days and you will need to re-publish it if the information is still relevant after that period of time. Of course, if anything changes, you can always edit or remove a post at any time.

Possible issues with Google My Business

Pretty much every business, including global tech giants like Google, has been severely impacted by the ongoing coronavirus outbreak and is, therefore, unable to deliver its usual services. We hear reports on a number of issues relating to Google My Business functionality despite the efforts made by Google to equip businesses with the tools they need during these trying times.

At the outset, Google suggested that companies should add or modify their business descriptions to make people aware of the damaging effects of COVID-19 on their services, times of opening, and so on. That being said, a surprising number of Google My Business users report that they are unable to do this, and Google has since removed the suggestion from their help documentation. In addition, far too many users report that their posts have been rejected, even though they have complied with Google’s terms of service. Some businesses also report being marked as temporarily closed, even when they have not requested for it.

Alas, as a byproduct of the outbreak, Google My Business is no longer providing phone or chat support, so you will need to fall back on Google’s email assistance if you experience either of these (or some other issues).

Conclusion

When it comes to Google My Business functionalities, a lot has changed in the past few weeks and there could be even further developments in the months and years to come – we will be sure to keep you updated on all the major ones. The Dallas digital marketing team at Click4Corp is ready to answer any questions you may have about online marketing for your business during this critical juncture.

Need help with your Dallas Google My Business listing and page posting? Contact us today!

We Look Forward To Working With You, To Grow Your Business

5 Ways To Handle Negative Business Reviews

5 Ways To Handle Negative Business Reviews

The RIGHT Way to Handle Negative Local Business Reviews

The sway of online reviews continues to grow at an unprecedented rate. A number of studies have taken the wraps off the fact that consumers view online reviews as the second most trustworthy source of information, second only to recommendations from friends and family. There is no doubt that glowing reviews will help your local company a great deal by bringing in new business to your doors and making online reputation management more effortless. In a similar fashion, negative reviews can be absolutely toxic to your company’s image and lower your likelihoods of making a name for yourself in the local market.

Negative experiences described by your past customers — even if they are fabricated — will naturally cause review readers, your potential customers, to be skeptical of doing business with your company. In many cases, those who read these negative reviews will prefer to do business with one of your direct competitors. That being the case, it is no surprise that business owners are constantly trying to learn how to do away with negative reviews — and you should too.

But how?

Did you know? Back in 2012, a Virginia contractor sued a woman for $750,000 for posting negative reviews of his company’s work on the popular online review sites Yelp and Angie’s List. Well, you do not need to do that. Pressing charges on a reviewer is, of course, an extreme reaction and may cost you even more customers than a negative review would in the first place. With that in mind, let’s take a look at five (more) viable options for dealing with negative online reviews.

1. Respond Well or Don’t Respond At All.Reputation Management

Many local companies choose to simply let all their online reviews be there. This is not a terrible approach seeing as even responding to bad reviews can be tricky business. Nevertheless, even if you decide not to respond, at least read your reviews. It is easy to recall what you are doing well and shelve bad reviews as the work of a bitter rival. But too many negative online reviews can hurt your business, so it is better to hear the bad news. It may turn out that there are indeed issues of which you have been blind to. Once addressed, the bad reviews will fade into the past and be replaced with rave reviews. And if the reviewers note the positive changes (we have seen this a lot), previous and prospective customers can be assured the problems of the past have been patched up.

If you do decide to reply to a negative review on the review site, on the other hand, it is important not to blame or insult the customer. Do not come across as defensive or sarcastic and do not get dragged into hashing out online the specific details of their experience. Reviews are mostly read by your potential customers, so they are more likely to side with your disgruntled guest if it feels like an argument is taking place.

How To Address Negative Reviews Diplomatically?

Never get into an argument or use sarcasm. State that you are truly apologetic that the customer had a bad experience and that you take their genuine concerns sincerely. Emphasize your steadfast commitment to quality and let everyone know that you or your staff are available and trained to address problems right away because your goal is to be sure everyone leaves a satisfied customer. This will make it easier for readers to empathize with you, a compassionate business owner, and serve to cushion the blow of the negative review. Needless to say, this only works if there are only a few negative reviews.

2. Contact The Reviewer.

Negative reviews are often written by customers in a moment of frustration. Instead of writing off someone who wrote a negative review, write to him or her. Businesses often find that consumers who have a bad experience simply want to have the problem sorted out and will even be willing to promptly remove bad reviews they have written if the company makes an effort to rectify the situation. In fact, extensive research has shown that consumers who have a problem with a company and have that problem corrected are actually more likely to recommend the brand to others in the future than are customers who have no issues to begin with.

3. Contact The Review Site.

When reaching out to the reviewer does not turn out well, it is time to reach out to the review site. Most sites have systems in place that you can use to request removal of certain controversial reviews. Depending on the site, a review might be eligible for prompt removal if it is too vague, mentions a competitor by name, or is one of several reviews written by the same reviewer. In order to remove negative reviews, however, you will need to build a compelling case for why the review should not be posted.

4. Build Up a Bank of Good Reviews.

There is no reason to be at the mercy of review sites and reviewers when you can take pragmatic and proactive solutions. It is better to build up a base of good reviews than to be caught off guard by excessive bad reviews later. What’s more, the fewer reviews you have in general, the more the bad ones will stick out. So, stack the deck with good ones by encouraging the quiet, happy customers to speak up.

Turn Mistakes Into A Customer’s Feel-Good Story.

Mistakes are going to happen, but when you have built an environment in which your staff knows that an unsatisfied customer experience is unacceptable, correcting mistakes can be a major opportunity. A bad situation that gets promptly corrected creates a perfect little mini-drama. As long as the story has a happy ending, their journey from initial high hopes to the problem to peaceful resolution creates the perfect anecdote for your customers to share online and with their friends. As long as there is a hero you provide in the form of an attentive staff member who does what it takes to fix the situation, someone’s initial displeasure can be turned into a cute story to share. People love these types of vignettes with a happy ending.

5. Hire a Professional

Rather than trying to work with reviewers and review sites directly, opt to work with an online reputation management company instead. These firms are known for their ability to remove or suppress negative content in online search results for clients who need a reputation repair, but many of them can also manage your online reviews. Since professional reputation management companies have more skills and resources than you have, they will be able to try to get to the bottom of negative reviews and determine whether or not they are legitimate. On top of that, these organizations will be familiar with the steps that one needs to take to contact review sites for review removal. Hiring an online reputation management company to remove bad reviews will end up saving your time and ensuring that the job will be done right.

Take Steps To Control Reviews Today

Local review sites like Yelp can be a boon, a bane or just part of the background of doing business in today’s online world. Pages of glowing reviews can drive new customers excitedly in the door. Still, as a business owner, you should know that too many bad reviews, or even one harsh accusatory one, can do untold damage. Let the team of online experts at Click4Corp help you get your local business back on the right track. With our reputation management services in Dallas, TX, we can help shine a positive light on your business. Get in touch with us today to learn more about how we can give your online reputation a leg up and take you miles ahead of your competitors.

We Look Forward To Working With You, To Grow Your Business

What is on-page SEO and how do you master it?

What is on-page SEO and how do you master it?

Out-trafficking your competitors online is perhaps the toughest challenge in today’s business. Online shopping is now the way of the consumer; therefore, a business must adapt, and adapt proficiently if it wants to thrive. The most surefire way to increase web traffic is through on-page SEO.

On-page SEO requires extreme dedication and discipline, but it is your best bet to getting your web pages to the top of search engine rankings.

First, we will detail on-page SEO so that you have a solid understanding as you read on. Then, we’ll offer up a few tips that should help you climb search engine rankings.

What is on-page SEO?

SEOEssentially, SEO (Search Engine Optimization) is exactly as it sounds. The idea is to create optimal content and code in order to rank your site high on SERPs (Search Engine Results Pages). On-page SEO is irrelevant to external links, social media advertising or general marketing. Rather, it pertains exactly to what you create. You create the content and you clean up the code. If you do these things well, then you have yourself a fully-optimized site page that should flaunt on the first page of Google.

How do you fully optimize your webpages?

The key is to think like a targeted reader

Don’t overthink it…create content that one of your targeted readers would want to read.

How do you approach a web page when you click on it?

You probably want it to:

  • Load immediately
  • Get to the point
  • Show good grammar
  • Provide the answer(s) you are looking for

There you have it! The keys to quality content! Now, how do you approach those keys from an on-page SEO standpoint?

Load immediately

Whatever you have to do to get your website to load immediately, do it. Whether you have to change hosting sites or make use of a content delivery network, site speed plays a crucial role in your website’s livelihood. Frankly, the average attention span is lessening by the second in our online-reliant world. A visitor who has to wait a handful of seconds for content to populate will likely exit out and click on another link. Just like that, you’ve lost a potential customer.

In addition, it is essential for your website to be responsive. Responsive, meaning easy to view and navigate on all technological platforms. This consists of laptops, desktops, tablets and cell phones. Tablets and cell phones are the primary access points to websites. Thus, you do not want your website to struggle on those platforms.

Get to the point

Every page or post should have a “focus keyword”. The focus keyword is what the page or post is about. It can be one word or it can be multiple words. A multi-word focus keyword, also known as a longtail keyword, is generally more effective than just a single word. For example, “kitchen countertop designs” will strengthen the scope of a reader’s search much more so than “kitchen”.

You should mention the focus keyword at some point within the first 100 words of the post. Also, include it in an H2 tag within the post. Search engines like it when a focus keyword stands out, as it connects the viewer with the applicable topic.

There is no need to sugarcoat a topic. Bells and whistles are nice; however, you have to understand that most consumers are searching for answers. They are not looking for the kind of thrill that they would otherwise find in a Harry Potter novel. Rather, they want to find out right away whether or not the link that they clicked on will help resolve a need or an inquiry.

Use good grammar

Visitors want the satisfaction that they are visiting a credible, professional website. Grammatical errors are the easiest way to fail those criteria. Grammatical errors are also very easy to avoid. Just be sure to proofread your content multiple times through and make the necessary adjustments along the way. It is important to realize that what you publish can be seen by anyone and everyone; therefore, publish work that you are proud of and don’t let little mistakes turn away a visitor.

Provide answers

Lastly, and perhaps most importantly, provide answers to your readers. There is a reason a reader is on your page. The reader searched something on Google and clicked on a link to your website because he/she felt it would provide the answer he/she was looking for. A visitor has arrived, now make sure the visitor stays and converts to a sale or a lead.

You select your own keywords for a reason: so your website will trigger when a particular word or phrase is typed into a search bar. Thus, as long as you stay on topic to the keyword, your web page should fulfill the expectations of the visitor.

But, you should also try to think like Google

on-page SEOGoogle has a secret algorithm which ranks content wherever it is ranked. While the algorithm is unknown, everything already mentioned and everything to be mentioned is based on experience—trial and error. High search rankings have resulted from specific on-page SEO.

Search engines account for the content as a whole. After all, it is a search engines’ responsibility to match searches with the content which it feels is most helpful to a searcher. With that said, search engines consider many other aspects of a web page, such as:

  • Slug
  • Meta Description
  • Internal Links
  • Multimedia

Title Tag

Your title tag is how your page or post will appear on a given search engine. This is important as the title tag is what viewers will potentially be drawn in by. The focus keyword should always be included in the title tag and the title tag should be no more than 60 characters. Specifically, you want viewers to see their searched topic as soon as possible in the title.

You also want the entire title to appear on the results page. Title tags ending in “…” obviously don’t tell the whole story of the post topic. You should also include your Dallas, TX  business name somewhere in the title tag, either at the beginning or end.

Slug

The slug is the part of the permalink that follows your domain. Moreover, it is the part of the link that specifies a web page and that can be customized for user-friendliness. You don’t want a slug with a bunch of random numbers in it; instead, you want one with wholesome words that comply with your post topic. Of course, the focus keyword should always be included in the slug. Lastly, create a slug that is concise. Concise slugs that include only the important title words will play favorably to Google.

Meta Description

The meta description goes hand in hand with the title tag in terms of importance. It is basically a 1-2 sentence summary that appears below the title tag and permalink on a SERP. Viewers will often read the meta description to determine whether or not the post is applicable to their need. Hence, its extreme importance.

Again, these little things can make a huge difference in clicks. Always think “concise” when working on meta information. A concise title tag with a concise slug and a concise meta description will help your search engine page rankings. Always include your focus keyword in each and keep your targeted viewer in mind.

Internal Links

Internal links are opportunities to get viewers to click onto other links to your website while reading through a particular post. You can include a link to your company service page, or perhaps to another relevant blog. You incorporate internal links by highlighting a word or phrase in your post and then linking that word or phrase by copying and pasting the link.

Just be sure the link flows with the post; you do not want to force internal links into a post. Google likes to see a few internal links used throughout a post, as they can be of added benefit to a reader.

Multimedia

on-page SEOBack to the importance of considering the reader…

As a hypothetical, which blog post seems more intriguing? One with 1,000 words top to bottom with no images or one with 1,000 words that is broken up with one or two images and maybe a helpful video? I think you know the answer.

Images and videos are engaging. They open up the page and they give a reader the chance to take a slight break while reading through the page. Therefore, you should take advantage of images and videos whenever possible. You should not overuse them but include them strategically to make for a more appealing and easier read.

It is also important to note the composition of an image. Each image can be customized in size and will include an “alternative text”. You should always include the post’s focus keyword in the alt text and be sure to size any image appropriately.

The bottom line…

Everything listed above is meant to align with Google’s algorithm. Research and application has proven all of the above to help rank web pages high on search engines. That’s what you want, right? For each page within your website to rank highly? If you can manage this then you will see a tremendous increase in traffic to your website. And an increase in traffic leads to converted customers and overall business growth.

On-page SEO is a free way to rank your website. You simply have to be disciplined and be dedicated to producing high quality, related content and you have to ensure the content is properly advertised on search engine results pages. If you execute those two things then you should see significant results in regard to on-page SEO and overall search ranking.

Click4Corp operates to help businesses grow. We achieve such a goal through expert on-page and off-page SEO. Certainly, you can master the power of on-page SEO! All it takes is repetition and commitment! However, we understand that you may have many other responsibilities in keeping your business operational and trending up. So, if you would like expert assistance in improving business on the digital marketing platform, contact Click4Corp at (469) 441-4678. Feel free to visit our website, www.click4corp.com, and please visit our blog for additional helpful digital marketing input.

We Look Forward To Working With You, To Grow Your Business