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Does A Small Business Really Need A Website?

Does A Small Business Really Need A Website?

The second decade of the New Millennium is just over, and if your small business still doesn’t have a website, it’s probably because you’ve either been quoted scandalous prices, are intimidated by technology, don’t understand how it can support your business, or a combination of the three.

We hope that the following insights will give you a fresh perspective on how a website is potentially the most cost-effective marketing tool you have in your sales prospecting arsenal. In down economies, it’s often difficult for businesses to survive, let alone grow and thrive. If you’re in business for the long haul or are experiencing a downturn in sales, then you must use every tool at your disposal. And a website is like five marketing tools in one, as you’ll soon find out!

Reason #1 – Informationsmall business website

There are four incredible sub-categories of informational benefits every website potentially offers. The first one is AVAILABILITY. Your website is available 24/7 to provide your customers and prospects with the information or products they desire at any time they want it: weekends, after-hours, holidays, while you’re at a wedding reception or on a vacation cruise. Consider it a free 24-hour customer service agent.

The second informational benefit is that it satisfies consumer intel needs. A website offers QUALITATIVE information. Consumers love to buy, but they hate to be sold to. As consumer savvy rose, friendly in-store consultants became the dreaded salesman. The phrase, “No, I’m just looking,” emerged as a congenial tactic to fend off these predators. Today consumers not only educate themselves online, but they also price-compare leisurely after hours within the comfort of their own home without perceiving any sales pressure. A website allows prospects to consider you a consultant before they buy. It enables them to “just look” without someone watching over their shoulder. Without a website, they’ll educate themselves at your competitor’s site.

The third great informational benefit involves the limitless amount of information you can provide your customers and prospects. A website offers QUANTITATIVE opportunities. Considering prospects are intelligent consumers, how much information can one derive from a 3.5″x2″ business card? Even if printed on both sides? A website is a business card, a flyer, a brochure, radio commercial (audio), TV ad (video), and promotional event all in one! It allows you to actively tweak and refresh your information to better persuade prospects that you are the right choice without the prohibitive cost of reprinting materials or reproducing media ads.

The final informational benefit is FEEDBACK. Both direct and indirect information you can mine from visitors to help you sell more effectively. Direct feedback is information your visitors provide to help you with your marketing. The most popular and simple example is the Survey or Poll. Here, you pose a short question to your visitors and allow them to tell you what’s most important. For example, a Kitchen & Bath renovation business might survey their visitors with a question about make-over allowance. The survey could offer four different tiers of renovation budgets and see if there’s a predominant amount most visitors choose. If so, the business can now design marketing materials to appeal to their budget: Look What Your Kitchen Can Become For Less Than $10,000!

Indirect feedback, on the other hand, is information you can glean from visitor stats. By looking at your site’s statistics, you can determine which pages are visited most often, which have the most repeat visitors, which pages visitors stay on the longest, etc. This information allows you to deduce what information or items are drawing attention and holding it. A popular page with lengthy visits is evidence that something on that page is of great interest to your customers. Knowing what interests your prospects is the start of selling them what they want!

Reason #2 – Low-Cost

Compared to any form of primary advertising/marketing (radio, print, TV, event promotion), a website is by far the least expensive tool for communicating the quantity and quality of information required to encourage sales. Compare the size and time constraints of a website with a biz card, a yellow page listing, a radio spot, or a TV commercial. Then compare the cost difference. Per word or per image, there’s no cheaper form of advertising!

Reason #3 – Rapport

The most crucial element in any sales cycle (even considering price) is the rapport a prospect feels toward the salesperson. Nobody buys from people or companies they do not like. Your website allows your prospects to get to know you and your business. Before they enter your store, or call your office, or click to buy, they will have known everything they wanted to know about your business, and thus most likely will have developed some rapport with you over your competition.

Reason #4 – Internet Searches

If your target demographic is between the ages of 12 and 50, the chances are incredibly high that they do a great deal of searching online. The internet is quickly overtaking the hardcopy phone book as the go-to when looking for companies, products, and services. More and more people are wise to the ways of searching for local companies. Simply put, if you’re not showing up in their searches, then you’re losing the exposure.

“But I am showing up in their searches. I have an online yellow pages listing, why do I need a website?” Let us answer this way.web design company

You can advertise in the Yellow Pages without a phone number as well, but would you? If that sounds ludicrous, let us offer this argument: You could put your address, your store hours and other information in the yellow pages ad but just leave off the phone number. That way, prospects would be required to drive to your store. A real live warm prospect! Why hasn’t anyone else thought of this? Because it’s a terrible idea. Advertising online without a website is the same as advertising in the yellow pages without a phone number. You’ll be inviting prospects to go to a competitor. Why is this? -Because the only way you’re allowing them to learn more about your company is by inviting them to call a mysterious voice that may or may not have the information they want. And for the internet savvy, calling takes more time than just clicking to a competitor.

Phone calls worked for the past 70 years! True… because there was no other option. Options are what change behavior. People walked before horses and cars. People drove before airplanes. People used to write personal letters before phone, emails, or text messaging. They will call once they get enough information to determine you may be the company for them. Provide as much information as possible to allow all the various personalities to feel they’ve “got enough” to warrant a call. For some, that might be just a phone number or a nearby address. For others, it may be testimonials or industry articles. The information highway is like a real highway. A sign out front helps people know you’re there. Let those who search the internet know you’re there as well. Put a sign and a location online.

Reason #5 – Social Media

There are really only three ways to increase your sales. (1) Sell to new customers. (2) Sell more products/services to current customers. (3) Resell to past customers. Instead of focusing their efforts on those who have already “voted with their wallets,” businesses try to recruit a constant stream of new customers. This is called churning. As a result, many companies spend a lot of money attracting strangers rather than reselling to those who have already trusted them enough to have purchased previously. In his book called The Loyalty Effect, Frederick F. Reichheld writes: “Raising customer retention rates by five percentage points could increase the value of an average customer by 25 to 100%.”

One sure-fire way to raise retention rates is to keep in contact with past customers. TOUCH them after the sale. Let them know you appreciated their business and say, “Hey, here are some other things we can offer you.” The most cost-effective and least annoying way to accomplish this is through social media.

Social media postings allow you to continually educate your customers with information that’ll help them better utilize or manage the products they bought from you as well as entice them with specials and inside offers that persuade them to buy again. What’s great is that such posts allow the reader to click-through to read complete articles, click-through to your site, or share the post to a friend or relative that might be interested in the articles and/or specials. What’s even better is all this activity can be tracked. This gives you vital information on what your customers are finding interesting and allows you to use this insight to formulate an even better social media marketing strategy, hopefully moving them closer and closer toward another purchase.

Final Notes

Regardless of whether you’re a one-man show or have hundreds of employees, size truly has no bearing when it comes to the benefits of getting your business online. Let the team of expert Dallas web designers at Click4Corp help you get your name out there with a professionally designed website. Our web design services in Dallas, TX, will ensure that your business stays relevant among today’s tech-savvy consumers and that the growth of your company is maximized.

We Look Forward To Working With You, To Grow Your Business

Web Design 101: What to Expect From Responsive Web Design Services

Web Design 101: What to Expect From Responsive Web Design Services

Looking to hire a professional web designer? That’s great! Even better, we’re going to help you in this endeavor. Below, we’ve written a detailed guide on what to expect from responsive web design services. We’ll help you understand what responsive design is and why it’s important. You’ll also learn why outsourcing to a professional is your best option, what it entails, and how to tell a good designer from a bad one. This knowledge will help you choose the best web design service at an appropriate price. Learn all this and more in this essential guide.

The Importance of Responsive Designresponsive web design services

Responsiveness is one of the most necessary website features for ranking high in search engines. Why’s this? In 2017, the number of mobile internet users surpassed that of desktop users. Today, mobile users still account for more than half of all internet traffic. Not long after, Google changed its algorithm to favor responsive (mobile-friendly) websites over unresponsive ones. It’s now essential that you have a responsive website if you ever want to show up on the first page of the search results.

What Is Responsive Design?

Responsiveness simply means a website can automatically optimize itself for whatever device is accessing it. A responsive website displays the full version for anyone using desktop computers powerful enough to run it without crashing or lagging. And it displays a simplified version on mobile devices so they load faster and fit the screen appropriately. Besides that, there are many more than two kinds of devices out there. And they come with multiple browsers and operating systems, too. As such, a responsive site usually has multiple mobile versions optimized for the various technological combinations that may view it.

What Happens Without a Responsive Design?

As we mentioned already, an unresponsive website will never rank in the top ten search results. But, worse than that, it’s very unfriendly to your site visitors, most of whom are visiting via mobile devices. It increases the site’s loading time to potentially unbearable extremes. And when it finally does load, it’s difficult for mobile users to read it. Most users won’t waste their time on such an inconvenient site, given the thousands of better alternative sites they could visit instead.

Why Outsource to Professional Responsive Web Design Services?

Companies like Wix and WordPress let you design a responsive site for free. So why pay a professional to do it? There are lots of reasons.

You’re Not an Expert

Considering you’re reading a guide on web design, it appears you’re not an expert web designer. If you were, you wouldn’t be learning how to design your website; you’d be designing for others. So then, which website do you think will perform better, a DIY amateur site or one designed by a professional? A good third party web designer knows the ins and outs of designing and optimizing your website for search engines or anything else you need it for. Whatever results you’re after with this website, a professional web designer will help you achieve them. On the other hand, if these results are worth nothing to you, you can spend nothing and build your own site for free.

You Don’t Have Time

Speaking of results, what do you need a website for, anyway? Perhaps it’s to sell products, promote your company, blog for affiliate marketing, or something else entirely. Whatever it is, it’s something you’ll want to focus most of your time and effort on. Adding DIY web design to your to-do list is the same as working a second job. That’s why professional web designers exist. Effective web design is a job in and of itself. If you stretch yourself thin trying to do both of these jobs, both will suffer the consequences. Neither job gets your full attention, so neither will turn out as well as it should.

Choosing the Best

How can you tell the difference between a good web designer and one who’s all talk? Ask the following questions, that’s how.

How Much Will the Project Cost?

All designers have different pricing plans. But, usually, the price will either be calculated per project or per hour.responsive web design services Which is better? Most of the time it’s safer (that is, cheaper) to choose a per-project designer. The type of work and the number of people required makes it hard to track precisely how many hours are spent. It’s even harder to estimate the final cost before the work starts. Hours and fees can easily rack up way beyond the initial estimate. If you choose a per-project designer, there may still be special fees added. But the final cost should still be much closer to the initial estimate.

How Long Will the Work Take?

It’s important to know how long it will be until your professionally designed website will be ready to publish. But the time estimate is even more important for weeding out disreputable designers. If they promise a finished website design in 2 days or less, that’s a bad sign. It means they’re giving you a premade design template they’ve had sitting around instead of a design that’s custom-made to suit your needs.

What Do Their Services Include?

Perhaps the most important thing to know is what you’re actually paying for. What work, specifically, does the contract you’re signing include? It could be that the premade template example above is your chosen designer’s idea of design services. That’s all some designers do. They may not even implement it to your published website. That is, they do no site-building whatsoever. They merely hand you a design they’ve made (or had sitting around) and leave it to you to apply it to your website yourself. Afterward, it’s likely you’ll end up hiring a different third party for the site-building. For your sake, hire a designer that offers you the completed website, ready to publish. It’s also a good idea to have them show you what program they use for site-building and how to make future updates to your website.

What do They Design For?

The correct answer is, they design for responsiveness, SEO (search engine optimization), and good user experience. Aside from this, they should also design for whatever specific goals you hope to accomplish with the website. If the designer stares blankly and confusedly when you ask about these things, politely thank them for their time and leave.

Keep This List

That officially covers all you need to know when hiring responsive web design services. That said, the advice herein is only good if you use it. Bookmark or print out this list. Take it with you and use it when interviewing web designers. If you want to know more about responsive web design services, ask the experts! Contact us here with your questions.

We Look Forward To Working With You, To Grow Your Business

Flooring web design business: Get more website traffic and clients

Flooring web design business: Get more website traffic and clients

Flooring Web Design Business & SEO Business

Flooring is always in demand, which is great, but it’s also accessible through many outlets. Thus, a flooring business will need to do all it can to differentiate and catapult itself from and beyond competitors if it truly wants to be successful. These days, that success will in most part be accomplished through website creation and maintenance. Moreover, through a web design business.

Think about it…

web design businessPeople don’t drive around the Dallas-Fort Worth metroplex looking for flooring stores, nor do they look through ads to find one. Rather, they go directly to google and skim from there. The importance of having an informative, appealing, easy to navigate website cannot be overstated. Websites are all about first impressions. Our impatient technological world wants to find answers and purpose immediately, or else they’ll look elsewhere.

Point being, your flooring business needs a great website. Your website will funnel business online, over the phone and in the store. It will give potential customers a close up look at what your business offers without making them leave their Dallas, TX homes.

It’s one thing to highlight the importance of a flooring website, but how it is that you actually make a successful flooring website?

Show off your products/services through web design

There are many tools available to guide you through design, though, they more so cover the basics than the advancements. If you expect your business to grow then you’ll probably want to rely on professional web design.

Professional designers will know exactly how to make your website pop compared to competitors. They understand imaging, videographics, development, content styling, etc. This will especially help promote flooring. A good design will include numerous images of the floor types that your company offers, giving visitors an idea as to how certain floors will look in their homes.

It wouldn’t be a bad idea to outsource one of your many business-owning-tasks and rely on a pro to design a long-term thriving website.

Web designers also understand responsiveness. Responsive web design means a website is accessible and easy to navigate on all technological platforms. This covers smart phones, laptops, desktops and tablets. Again, it doesn’t take a whole lot to turn online visitors away. If someone taps on your website link from their smart phone and finds that half of the drop-down menus are cutoff then that person will probably navigate off the link and search for a different flooring website. You wouldn’t want that to happen.

Gain web traffic through SEO

SEO (Search Engine Optimization) is the strategic effort put forth to rank web pages high on search engine results pages. You will without a doubt see an increase in web traffic if one or more of your web pages are ranked on the first page of Google. That is the goal.

web design businessThere are specific keyword strategies and content strategies put in place by SEO experts to improve website visibility. For example, say you want a page to rank for the keyword “hardwood flooring”. “Hardwood flooring” should be mentioned at least a handful of times within 500-1000 words of content. It should also be mentioned in certain areas such as the page title, meta title, mete description and in an H2.

Of course, there is a chance much of what was just mentioned went directly over your head. To learn SEO in-depth, please read: What is on-page SEO and how do you master it?

Ultimately, successful SEO will help your web pages be found and clicked on at a more frequent rate. From there, visitors will engage with your web design and from there…

Convert visitors into paying customers

Web design and SEO take care of all the frontend work. It’s then up to you and your company representatives to provide flooring samples, set up estimates, engage with customers, and so on. The job of a web design business and an SEO business is to get people to dial your store’s phone number or to step foot inside your store. Web design and SEO facilitate and maximize those occurrences.

Click4Corp is both a web design business and an SEO business. In summary, we offer all sorts of digital marketing services focused on helping client businesses grow their online visibility. Our staff consists of Web Designers, SEO Experts, Content Writers, Developers and Social Media Experts. We cover all bases to make your business standout online.

Please call Click4Corp at (469) 441-4678 and visit our website—www.click4corp.com—to learn the details of our services. Also, please visit our blog if you would like more input on SEO, web design, and many other digital marketing strategies.

We Look Forward To Working With You, To Grow Your Business

Google Local Listing

Google Local Listing

4 Steps to Take When You Want to Get Your Business Listed in Google’s Local 3-Pack

As SEO specialists in Allen, Texas, we keep a close eye on any tweaks and upgrades in the way Google displays the search results. For example, back in 2015, Google introduced a significant shift to how it shows top local search results. Prior to this update, the search giant grouped the top seven results for a local search into their own panel at the top of the SERP (search engine result page) called the “7-Pack.” The new update, however, reduced those seven results to only three and restructured the panel format as well.

Defining the Google Local 3-Pack

 

The Google Local 3-Pack is the method used by Google to display the top three search results that are relevant to the location where the user submitted the search request. For example, if a user went online looking for “restaurants near Allen, Texas,” the Local 3-Pack would only display three restaurants in Allen. At a glance, the user will get to see the name, address and phone number or (NAP) as well as open or closed status (and closing time, if applicable), number of reviews and overall ratings for each of the three restaurants that Google has deemed to be most relevant to the search query.

It goes without saying that the Local 3-Pack is a highly desirable piece of real estate for small regional businesses, all the more so in crowded local markets. Displayed prominently at or near the very top of the SERP, it contains all the necessary information that a motivated customer requires to take action and meet their immediate needs. With just one click, they can get driving directions to the business, call one of their store locations, or check out their website. The convenience offered to online users, combined with enhanced visibility, means that doubling down on Google Local-3 Pack as a major aspect of your local SEO solutions can be highly rewarding.

Now, the question is…

How do you get your website into the Google Local 3-Pack?

 

We will start by saying that you cannot exclusively optimize for the Google Local 3-Pack because the search results tend to vary depending on where the user is located. That being said, you can optimize your web presence in such a way as to increase your odds of turning up in the Local 3-Pack when it comes up to a search query that is applicable to your local business.

Here are four key areas that you need to focus your efforts on in order to improve the possibility to show up in the Google Local 3-Pack.

 

1. Google My Business Listing

Somewhere around 25 percent of the weight of your local 3-Pack ranking signals belongs to Google My Business — far more than any other signal category. That is why Google My Business management should be an integral component of your brand’s local search engine optimization game plan.

As is the case with just about every other type of local listing management, the accuracy and consistency of your information is important. See, inaccurate or inconsistent information has the potential to result in negative customer experiences (e.g. if the customer drives to a closed store because your local business listing did not mention the closing times) and this may result in Google trusting your business a little less than before. So, have a consistent Name / Address / Phone Number (NAP) across various online local directories. Other ways to optimize your Google My Business listing are:

  • Fill out all available sections of the GMB dashboard for each of your business locations
  • Select the appropriate business categories
  • Don’t forget to incorporate high resolution photos and videos

2. Quality Reviews

 

Did you know that reviews make up for about 15 percent of the weighting in Google’s evaluation of your local business listing for the local 3-Pack? Well, now you know where to invest most of your time and effort. But how do you get quality reviews on your listing? Here’s what you can do:

  • Monitor online reviews across the brand within a single dashboard. Real-time listening and engagement can contribute to the growth and protection of the brand while at the same time, highlighting areas for improvement in specific locations.
  • Be respectful and honest when responding to your reviews. Blaming your customer or belittling a bad reviewer (even if their review is completely off base) can do more harm than good.

3. Quality Local Links

 

Being active on local listing sites could very well be the single most important factor for performing successfully in the local search and thus, appearing on the Google local 3-Pack. These listing sites may include sites for churches, community bulletin boards or the local Chamber of Commerce. The more you can show up in these listings, the more trust Google places on your business.

4. Mobile Devices

 

As pointed out earlier, the reason why Google made the jump from a 7-Pack design to a 3-Pack one was because of their efforts to optimize the local search experience for mobile users. Google is pushing sites to become more mobile-friendly, as the number of internet users on mobile devices is dramatically increasing with each passing day. This means that optimizing your site for mobile devices is an easy way to get in Google’s good books and thereby, in the Local 3-Pack.

Making an appearance in the Google Local 3-Pack brings more attention to your local business and improves your growth prospects. Keep the above tips in mind when creating your digital presence to maximize your odds of showing up on the top of local search results. If you need additional assistance, you can contact the team of SEO experts at Click4Corp today! We can provide you with a detailed free SEO report with clear, actionable, prioritized list of recommendations to help improve your local search rankings.

We Look Forward To Working With You, To Grow Your Business

How an SEO Company in Dallas Can Help Your Business

How an SEO Company in Dallas Can Help Your Business

Are You Interested How a Search Engine Optimization Company in Dallas Can Help Your Business?

SEO changesSearch engine optimization lays down the foundation of your keywords and keyword phrases. If the search terms that are crucial to your business are not strategically placed in appropriate spots throughout your website, you risk having Google’s web crawlers scanning information that isn’t exactly clear and losing precious rank in listings that are quite competitive. It’s crucial that you utilize a team of experienced SEO professionals who know how to optimize each and every page of your website.

On-Page Optimization Benefits

A key aspect of SEO is analyzing where traffic is coming from. An SEO expert can take this information and possibly find new keywords or keyword phrases that will draw targeted traffic to your business. If those keywords are optimized and pages are created specifically for the purpose of driving traffic to those terms, it can increase targeted customers who are already searching for these products or services. This tactic will pay off in dividends over time as more search terms are recognized and optimized on your website.

Building Valuable Links

A key function of search engine optimization is building valuable links back to your website. A team of can identify which links are good for your website and which links are detrimental to your ranking. Did you know that you can actually get penalized by having poor links directed to your site? A professional search engine optimization expert understands how to disavow these type of links so that your site does not get penalized and end up on search engine result pages that customers can’t find.

Cost Effectiveness

Search engine optimization is highly cost effective. Once strategies are in place, they continue to bring in traffic throughout the future. Compare this with a strategy such as cold calling. Implementing a marketing strategy such as this is much more costly, and while it works, it is liable to put a bigger dent in a budget when it’s compared to SEO. Search engine optimization is already targeted at potential customers who are actively going to their favorite search engine and typing in keywords and phrases. The results that you get from SEO are much more qualified than a customer who has been cold called.

Building Your Brand

Building brand awareness is an important key elements of search engine optimization. When the name of your company is constantly seen in the top listings of the search engines, it gives it a reputation of being a business that people can trust. This can only be done by optimizing all areas of the site and social media too. By utilizing social media sites that help spread and share your videos, text, images and infographs, you gain exposure and even more traffic.

All of these benefits show how a search engine optimization company in Dallas can help your business. It’s advisable to contact an SEO expert who can help you generate more traffic to your website.

We Look Forward To Working With You, To Grow Your Business

Prominent Digital Marketing Company in Keller, TX

Prominent Digital Marketing Company in Keller, TX

A Trusted full-service SEO Firm

Digital Marketing Keller

If you’re looking for a prominent digital marketing company in Keller, TX, there’s no reason to wait to get in contact with Click4Corp. We’re a trusted full-service firm that specializes in all things that relate to digital marketing. Clients who need assistance with SEO (Search Engine Optimization), website design and beyond can all get behind our available services. We help businesses of all sizes create high-quality websites that are modern, user-friendly and effective. We can help your business establish a web presence that has credibility. We can help you create a web presence that can take your business to a higher level as well.

Our Primary Digital Marketing Services

Our staff members are seasoned digital marketing experts who can assist clients with all kinds of pertinent subjects. Our main focuses, however, are the following:

  • General digital marketing
  • Website design
  • Website development

We can accommodate any and all of your digital marketing requirements. Our web designers specialize in content writing, responsive website design, customized WordPress websites and even in-depth collateral design. Our website developers, on the other hand, specialize in mobile app, e-commerce and customized development. We can provide you with digital marketing savvy that’s top of the line. Our digital marketing specialties include email marketing, identity branding, social media management, PPC (Pay Per Click) and local listings. We know a lot about logo design, website hosting, video creation and online reputation management. It doesn’t matter if you need digital marketing professionals who can help you take care of unfavorable comments about your business on the Internet. It doesn’t matter if you’re looking for digital marketing aficionados who can help you create an attractive, compelling and memorable logo for your brand new business. Click4Corp can always save the day.

A Large Client Base

Click4Corp is a trusted digital marketing agency that’s more than happy to work with clients of all types. We have offered our comprehensive digital marketing services to companies that specialize in residential inspection services, window treatment installation, auto painting, car repair, home renovation, landscaping, irrigation and pumping equipment. We have even worked with dining establishments. If you want assistance from hard-working who can help your business achieve the success it deserves, Click4Corp can get you going in the right direction. Our team members help businesses in all industries. We help businesses big and small as well.

Give Click4Corp a Phone Call Today

If you’re trying to find A+ assistance with digital marketing, Click4Corp is available to offer it to you. We can help you create a modern website that can get a lot of traffic. We can enhance your rankings in search engines. We can help you establish a great reputation on social media platforms, too. Contact Click4Corp as soon as possible to learn more about our plentiful choices in digital marketing services. You can reach our team via telephone and email. We’re a digital marketing company in Keller that cares.

We Look Forward To Working With You, To Grow Your Business