Google
Does A Small Business Really Need A Website?

Does A Small Business Really Need A Website?

The second decade of the New Millennium is just over, and if your small business still doesn’t have a website, it’s probably because you’ve either been quoted scandalous prices, are intimidated by technology, don’t understand how it can support your business, or a combination of the three.

We hope that the following insights will give you a fresh perspective on how a website is potentially the most cost-effective marketing tool you have in your sales prospecting arsenal. In down economies, it’s often difficult for businesses to survive, let alone grow and thrive. If you’re in business for the long haul or are experiencing a downturn in sales, then you must use every tool at your disposal. And a website is like five marketing tools in one, as you’ll soon find out!

Reason #1 – Informationsmall business website

There are four incredible sub-categories of informational benefits every website potentially offers. The first one is AVAILABILITY. Your website is available 24/7 to provide your customers and prospects with the information or products they desire at any time they want it: weekends, after-hours, holidays, while you’re at a wedding reception or on a vacation cruise. Consider it a free 24-hour customer service agent.

The second informational benefit is that it satisfies consumer intel needs. A website offers QUALITATIVE information. Consumers love to buy, but they hate to be sold to. As consumer savvy rose, friendly in-store consultants became the dreaded salesman. The phrase, “No, I’m just looking,” emerged as a congenial tactic to fend off these predators. Today consumers not only educate themselves online, but they also price-compare leisurely after hours within the comfort of their own home without perceiving any sales pressure. A website allows prospects to consider you a consultant before they buy. It enables them to “just look” without someone watching over their shoulder. Without a website, they’ll educate themselves at your competitor’s site.

The third great informational benefit involves the limitless amount of information you can provide your customers and prospects. A website offers QUANTITATIVE opportunities. Considering prospects are intelligent consumers, how much information can one derive from a 3.5″x2″ business card? Even if printed on both sides? A website is a business card, a flyer, a brochure, radio commercial (audio), TV ad (video), and promotional event all in one! It allows you to actively tweak and refresh your information to better persuade prospects that you are the right choice without the prohibitive cost of reprinting materials or reproducing media ads.

The final informational benefit is FEEDBACK. Both direct and indirect information you can mine from visitors to help you sell more effectively. Direct feedback is information your visitors provide to help you with your marketing. The most popular and simple example is the Survey or Poll. Here, you pose a short question to your visitors and allow them to tell you what’s most important. For example, a Kitchen & Bath renovation business might survey their visitors with a question about make-over allowance. The survey could offer four different tiers of renovation budgets and see if there’s a predominant amount most visitors choose. If so, the business can now design marketing materials to appeal to their budget: Look What Your Kitchen Can Become For Less Than $10,000!

Indirect feedback, on the other hand, is information you can glean from visitor stats. By looking at your site’s statistics, you can determine which pages are visited most often, which have the most repeat visitors, which pages visitors stay on the longest, etc. This information allows you to deduce what information or items are drawing attention and holding it. A popular page with lengthy visits is evidence that something on that page is of great interest to your customers. Knowing what interests your prospects is the start of selling them what they want!

Reason #2 – Low-Cost

Compared to any form of primary advertising/marketing (radio, print, TV, event promotion), a website is by far the least expensive tool for communicating the quantity and quality of information required to encourage sales. Compare the size and time constraints of a website with a biz card, a yellow page listing, a radio spot, or a TV commercial. Then compare the cost difference. Per word or per image, there’s no cheaper form of advertising!

Reason #3 – Rapport

The most crucial element in any sales cycle (even considering price) is the rapport a prospect feels toward the salesperson. Nobody buys from people or companies they do not like. Your website allows your prospects to get to know you and your business. Before they enter your store, or call your office, or click to buy, they will have known everything they wanted to know about your business, and thus most likely will have developed some rapport with you over your competition.

Reason #4 – Internet Searches

If your target demographic is between the ages of 12 and 50, the chances are incredibly high that they do a great deal of searching online. The internet is quickly overtaking the hardcopy phone book as the go-to when looking for companies, products, and services. More and more people are wise to the ways of searching for local companies. Simply put, if you’re not showing up in their searches, then you’re losing the exposure.

“But I am showing up in their searches. I have an online yellow pages listing, why do I need a website?” Let us answer this way.web design company

You can advertise in the Yellow Pages without a phone number as well, but would you? If that sounds ludicrous, let us offer this argument: You could put your address, your store hours and other information in the yellow pages ad but just leave off the phone number. That way, prospects would be required to drive to your store. A real live warm prospect! Why hasn’t anyone else thought of this? Because it’s a terrible idea. Advertising online without a website is the same as advertising in the yellow pages without a phone number. You’ll be inviting prospects to go to a competitor. Why is this? -Because the only way you’re allowing them to learn more about your company is by inviting them to call a mysterious voice that may or may not have the information they want. And for the internet savvy, calling takes more time than just clicking to a competitor.

Phone calls worked for the past 70 years! True… because there was no other option. Options are what change behavior. People walked before horses and cars. People drove before airplanes. People used to write personal letters before phone, emails, or text messaging. They will call once they get enough information to determine you may be the company for them. Provide as much information as possible to allow all the various personalities to feel they’ve “got enough” to warrant a call. For some, that might be just a phone number or a nearby address. For others, it may be testimonials or industry articles. The information highway is like a real highway. A sign out front helps people know you’re there. Let those who search the internet know you’re there as well. Put a sign and a location online.

Reason #5 – Social Media

There are really only three ways to increase your sales. (1) Sell to new customers. (2) Sell more products/services to current customers. (3) Resell to past customers. Instead of focusing their efforts on those who have already “voted with their wallets,” businesses try to recruit a constant stream of new customers. This is called churning. As a result, many companies spend a lot of money attracting strangers rather than reselling to those who have already trusted them enough to have purchased previously. In his book called The Loyalty Effect, Frederick F. Reichheld writes: “Raising customer retention rates by five percentage points could increase the value of an average customer by 25 to 100%.”

One sure-fire way to raise retention rates is to keep in contact with past customers. TOUCH them after the sale. Let them know you appreciated their business and say, “Hey, here are some other things we can offer you.” The most cost-effective and least annoying way to accomplish this is through social media.

Social media postings allow you to continually educate your customers with information that’ll help them better utilize or manage the products they bought from you as well as entice them with specials and inside offers that persuade them to buy again. What’s great is that such posts allow the reader to click-through to read complete articles, click-through to your site, or share the post to a friend or relative that might be interested in the articles and/or specials. What’s even better is all this activity can be tracked. This gives you vital information on what your customers are finding interesting and allows you to use this insight to formulate an even better social media marketing strategy, hopefully moving them closer and closer toward another purchase.

Final Notes

Regardless of whether you’re a one-man show or have hundreds of employees, size truly has no bearing when it comes to the benefits of getting your business online. Let the team of expert Dallas web designers at Click4Corp help you get your name out there with a professionally designed website. Our web design services in Dallas, TX, will ensure that your business stays relevant among today’s tech-savvy consumers and that the growth of your company is maximized.

We Look Forward To Working With You, To Grow Your Business

How Do You Fix A Bad Online Reputation?

How Do You Fix A Bad Online Reputation?

How Do You Fix a Bad Online Reputation?  

Reputations are fragile, especially in a world where people can quickly access the internet and say virtually whatever they want about your business. If you know that your company has a bad online reputation, don’t let it grow any worse. Take the necessary steps to resolve it now.  

Determine the Problem 

How do you fix a bad online reputation? A major part of the answer lies in knowing why and how you acquired this poor reputation in the first place. For example, when you read through reviews of your company on popular review websites, you may see the same issues popping up time and time again. Customers may complain that the food at your restaurant is too salty or that the representatives at the front desk are unable to handle simple inquiries. You also may discover that an ex-employee is spreading lies about the company on the web. Once you know the problem, you can start to take steps to resolve it. 

Address the Concerns 

One of the worst things that you could do is to read a negative review with legitimate criticism and fail to respond to it. Many people understand that companies are going to have at least one or two bad reviews. Instead of blaming the company for failing to achieve perfection, they check to see how the businesses respond to these negative reviews. You don’t need to offer free products and services to writers, and you don’t have to agree that all of their complaints are legitimate. However, you should respond to them in a respectful and useful manner. When you don’t respond, it seems as though you don’t care about your customers. When you respond in an aggressive manner, it can frighten potential customers away. For example, they might be afraid to ask questions about products and services because they fear how you will respond. 

Fix the Issues Reputation Monitoring

How do you fix a bad online reputation? You have to fix the problems that are causing this reputation to manifest. Imagine that customers say your restaurant is never open at the hours that are advertised on the website and your social media pages. That concern is a reasonable one since people probably do go out of their way to come to your business. You can simply update the hours and apologize to the writers for what happened. If the issues are more serious, such as poor customer service, then you may need to speak to specific employees to find out what is going on. You could also schedule workshops for all of your employees. Working to interact better with the customers is important for all of your employees since so many people make decisions based on their interactions with others. 

 

A bad online reputation is a problem. This type of reputation means that some customers are unhappy with your business, and it also means that other people are likely to avoid you. Instead of allowing this reputation to continue to ruin your business, take steps to resolve it now. 

We Look Forward To Working With You, To Grow Your Business

What is SEO / Search Engine Optimization?

What is SEO / Search Engine Optimization?

Common Misconceptions About SEO/Search Engine Optimization

seo worksSearch Engine Optimization or (SEO) is the term used to describe an activity that endeavors to improve search engine rankings. This process ensures that a website can be found in search engines like Google, Yahoo, and Bing through words or phrases that are highly relevant to what the website is offering. Essentially, SEO works to make a web page or a website visible in search engine results naturally (meaning without having to pay a fee; free).

SEO greatly helps in generating web traffic considering that a website that is ranked high in search results page tend to get more “clicks” or visits from internet users. To achieve the desired rank, SEO primarily works to convey to the search engines the purpose of the website so that they can recommend the said website to its specific target internet users.

Apart from increasing web traffic, SEO also serves as a cost-effective marketing strategy for businesses, as well as an important tool to improve brand awareness.

Common SEO Myths and the Truth Behind Them

If you are an entrepreneur who is trying to make his business known in the internet world by using SEO to significantly increase your website traffic, you may encounter the following myths that can cause you to be discouraged. Go through the following and learn the facts about SEO:

  • SEO does not do anything to help a business.

This is probably one of the most popular myths out there but it is important to note that those who believe that SEO does not work have no clue about the power of search engines. A recent study revealed that 44% of customers use search engines before buying anything. Another research show that most internet users ignore paid advertisement listings and tend to rely on organic results recommended by search engines.

  • Traditional businesses do not need SEO.

At this day and age of modern technology, there is no single business that is not in need of SEO. Practically all customers and clients use the internet before deciding on making a purchase or trying out services. One credible survey even reveals that 80% of U.S. consumers refer to online reviews before buying anything.

  • SEO requires a major website change.

Keep in mind that SEO has a clear basic goal in mind, which is to generate traffic to your website. This means that to be effective, your website needs to be highly relevant and responsive to what the search engines are looking for. Your website needs to have the right content, credible sources, and provide the best user experience to be effective. In other words, you need to think that your website is growing and improving, rather than merely changing.

The items above are just some of the most prevailing misconceptions about SEO. At the end of the day, SEO has been proven for years to be one of the most effective and efficient online marketing strategies. Its benefits may not be experienced instantly like paid ads but you can be assured of its many permanent positive effects in the long run.

We Look Forward To Working With You, To Grow Your Business

E-Commerce and Your Business

E-Commerce and Your Business

E-Commerce Business Website

E-Commerce DevelopmentIn the UK, 1979, 38 year old Michael Aldrich put together Videotex, a sort of online shopping system. It displayed information on a television screen sent through a phone line, this was the advent of online orders, banking, and e-commerce. Fast forward to today, long after the internet was created, where sites like Amazon, eBay, and many independent e-stores are mere clicks away. The convenience and accessibility to products online has changed the environment that business is carried out in.
The question is, what can e-commerce do for you? Let’s take a look at some of the benefits!

– 24/7/365 access to your products by users all over the world!

– The costs of upkeep in an online store are much smaller than in a brick and mortar storefront

– You can create as many sales categories as you would like and expand your products to all sorts of potential bu yers that are looking for your products.

– Upselling and cross-selling are easier to promote through having “related products” and “products frequently bought together” on the product page as well as checkout. Amazon and eBay are great examples of this sales technique and incorporating these into your site can yield many benefits.

– Adapting to your customer preference is easier with tools available to keep track of what they like and their behavior on your site.

– Collecting information has never been easier, especially through techniques of email marketing. You can collect emails to help convey deals and incentives to bring users back to your page and build loyal relationships with your customers.

– Social Media, a big part of online growth benefits from large ecommerce presence. People like to see products in action and interact with people who are interested in similar things.

Congregating on your social media properties and sharing their experiences accomplishes this and in effect, advertises for you through the power of suggestion.
Rule number one however, is to make sure if you decide to use e-commerce, you go all the way and don’t leave any functionality overlooked. A successful e-commerce site has lots of autonomy built in that is carefully monitored and can carry out tasks like processing payments securely, fulfilling orders, keeping track of inventory, and conveying messages to customers. All of this must be executed well to help customers feel safe using your store online, since a seamless experience is vital to online market success. Click4Corp is here to help bring your company to the world of e-commerce ready to compete in this ever enlarging marketplace.

We Look Forward To Working With You, To Grow Your Business

Click4Corp Exceeded Their Project Goals – Thanks to The Team

Click4Corp Exceeded Their Project Goals – Thanks to The Team

Internet Marketing Company

Click4Corp, a website design and internet marketing company based in Plano, TX went above and beyond their quota of sites to go live.

At Click4Corp, we take pride in timely website production. Being efficient and effective web developers is the key when it comes to satisfying clients and meeting their goals. This week however, the company has made more websites go live than expected. So we want to give a big shout out to our design and development teams today!

A total of nine websites went live this week and are starting to grab hold of their new audiences online. Click4Corp cordially invites readers to share and send comments to tell them what you think! The sites that went live are:

-Lewis Oil Company (http://www.lewisoilcompany.com/)

-Contractors Stone Supply (Contractors Stone)

-Persepolis Rugs (http://www.persepolisrugs.com/)

-Strong Fence and Deck (Strong Fence and Deck.com/)

-A1 Construction Management (A1construction/)

-Ashco Exteriors Commercial Division (http://www.ashcoexteriors.com/)

-Elegant Fireside & Patio (Elegant Fireside)

-Holy Frijoles Tex-Mex Restaurant (Holy Frijolesus)

-Chavez Towing (Chavez Towing/)

Many of these websites are also search engine optimized and are connected to active social media accounts for the businesses. New navigation menus, responsive design, and JavaScript elements are highly emphasized in these sites, which means getting the work done was even more of a feat.

Please let us know what you think!

We Look Forward To Working With You, To Grow Your Business

The Only Bad Web Design Resources You Will Ever Need

The Only Bad Web Design Resources You Will Ever Need

Implemented SEO Solutions

SEO changesSometimes the best way to know what to do, is to know what not to do. The Click4Blog has posted plenty on what you should do, but not enough about what to avoid. Here is a link to a blog post that definitely has a few notable examples of what conflicts with a good user experience.

Bad Web Design: A Look at The Most Hilariously Terrible Websites From Around The Web

The experience a user has on your websites is directly proportional to the responses you receive. If you want a truly effective site, and you have implemented SEO solutions, keeping the audience’s attention is the next step. The site has to make sense, where do you want the user to go? Where do they need to look? All these important questions to answer, but you have to answer them right. If you want someone to look somewhere, don’t use flashing buttons and icons, guide their eyes. If you don’t know how that works, check out this link:

Click 4: Eye Tracking 101

Should your site have audio? Not unless it starts muted and the visitor can choose to turn it on. Maybe that was the “in” style 8 years ago, but now many people will instantly close your site window from this web design faux pas. Paying special attention to what you should and should not do on your website pays off. This fact is constant for every element, even fonts and color choice.

You can also check out another one of our blog posts about the importance of web design to your business. Let us know what your absolute red flags for websites you visit.

Click 4: The Importance of Web Design

We Look Forward To Working With You, To Grow Your Business