Social Media Marketing Agency in Plano, TX

Social Media Marketing Agency in Plano, TX

Social Media Marketing Agency Plano, TX

Whether you like it or not, social media has become the way of the world. Everyone, and we mean EVERYONE, is now associated with social media in some regard. This whirlwind includes businesses. Businesses have found ways to entertain customers through social media marketing, even interacting with them through conversation. If you are a rare business that is not taking advantage of social media marketing, it is time make a change.

What can social media marketing do for your business?

social media marketingTimes are a changing. Back in the day, businesses would rely solely on word of mouth to bring in new customers. They would advertise sales and promotions through fliers or newspaper ads. Now, thousands of potential customers can be reached by simply typing a sentence and posting it online for the world to see.

Through social media marketing, a business can promote their company through words, through pictures and through videos. A business can inform customers of upcoming or ongoing sales, promotions, charities, campaigns, changes in operating hours…practically anything and everything that can affect a consumer.

Social media gives your Plano, TX business an easy way to paint itself in a positive, fun limelight. You can publish posts about business related things, but also other things. Holiday posts are great! For instance, a “Seasons greetings from (insert business name here)!” post with a picture of a puppy with a Santa hat on will surely to bring a smile to a viewer’s face.

Consider the impact your business can have by making use of Facebook and Twitter

Facebook

Facebook is all about reach. You post something, someone likes your post or shares your post; suddenly, that someone’s friends see the post and a few of them decide to like it or share it as well. This cycle continues and continues for as long as your post has traction. Just like that, your post, better yet, your business name and logo have been introduced to a bunch of people. Ultimately, your business gets a ton of recognition by doing something as simple as typing a sentence and clicking enter.

As an example, a countertop company writes a Facebook post, “50% off natural stone countertop installation! Enjoy the beauties of granite, quartz, marble and travertine!”, and also provides a link to a company blog post about the appeal of marble.

Anyone who appreciates or is excited about this post will like it or share it and your countertop company will market itself to who knows how many people.

Twitter

Twitter works very similarly to Facebook, only it is less picture-oriented. You can have fun with GIFs and memes. Just like Facebook, the idea is to show personality, to differentiate your business from those robotic corporations that exist in the world.

You want your business to gain as many followers as possible on Twitter. The more followers, the more people that are going to see your post. The more likes and retweets you earn in a post, the more likely your business twitter account is to gain followers.

Of course, the key is consistent activity (for Twitter and for Facebook). Posting daily is a good habit to get into. If you post rarely or if your account goes through a period of inactivity, people will find no reason to follow your account and will unfortunately “unfollow”.

Other social media platforms to consider for your business…

Instagram

Less about words and more about pictures. Actually, all about pictures. Instagram gives a business the opportunity to share its day-to-day activities with a customer base. Your business can post pictures of new additions to the office, whether it be a new part of the building or a new employee. Also, pictures can be posted about ongoing projects (if your business is comfortable with sharing such information) and upcoming or ongoing sales.

Your Plano, TX business brand can leave a positive influence on people just by showing off the smiling faces of your employees 😊

Pinterest

social media marketingAlso all about pictures, only product related. If you run flooring business or a countertop business, you can take pictures of your product line and pin it to Pinterest. Tons of homeowners visit Pinterest to gain an idea on specific products that would be a perfect fit for their home. Heck, tons of homeowners skim through Pinterest on a daily basis even if they aren’t planning on adding to or improving on their home.

LinkedIn

People associate LinkedIn with mostly job seeking; however, it is also a productive marketing platform. LinkedIn members can follow your business online. Thus, alongside job opportunities, you can post about company news. Essentially, you show people why your business is a great place to work. Even if you don’t get a job application, a follower will still learn about your business and its overall brand.

Social media marketing is all about reaching large audiences through creative and uplifting posting. At the end of the day, people want to be entertained. If your business can entertain people then it is more likely to get interest. And the best source of entertainment is Facebook, Twitter, Instagram, Pinterest and LinkedIn.

Click4Corp

We know you have a lot on your plate as a business owner. If you do not have the time to balance social media posting or you don’t feel comfortable doing it, rely on the social media marketing experts at Click4Corp. We’ve mastered the ability to reach large audiences through all of the aforementioned social media platforms.

Please visit our website—www.click4corp.com—and our blog to learn more about our digital marketing services.

 

Reach more customers by call Click4Corp at (469) 441-4678!

We Look Forward To Working With You, To Grow Your Business

When is the best time of day to send an email?

When is the best time of day to send an email?

Best time of day to send an email

In our most recent blog post, we deemed Tuesday the best day of the week to send an email. Now, we want to cover the best time of the day to send an email. There is more to email strategy than you might think. If you want a timely response then you should send emails around…

10 AM

Think about it, how does a typical Dallas, TX work day transpire? Let’s assume a general 9 AM-5 PM job…you show up, toss your lunch in the breakroom refrigerator, catch up with a few employees about last night’s game or a certain TV show, then you go and grab a cup of coffee. By the time you’re at your desk ready to begin the workday, it’s 9:30!

send an emailAnd what is the first thing the majority of us working folks do at the start of the workday? We check email. Sending an email at 10 AM will likely catch someone as they are reviewing other emails and also before they get into the nitty gritty of their job responsibilities. The goal is to match the exact science of sending an email to someone as he/she is transitioning from “settling in” to “time to get to work”.

Furthermore, it’s better to send an email when you know the person you are sending the email to is in the office. Sending one overnight is not going to carry the same sense of urgency as sending one during the workday. Sending an email at the end of the workday is not a good idea either. Most workers want to end the day on their own terms, not by doing favors for others. It’s very likely that any request in the late afternoon will be acted on the next day.

Are 10 AM emails best every day of the work week?

Yes, but with the exception of Monday. Mondays tend to be the busiest day of the week. Weekends are much needed breaks; however, it seems clients and customers don’t always account for employee weekends or just don’t care to wait until the work week begins. Some jobs are so email-reliant that an employee may spend half the day working through them, especially after a weekend.

Therefore, it is best to have some Monday courtesy. Unless the email is urgent, give the individual a break by not piling on one more email to his/her hectic day. Plus, from a selfish perspective, the busier someone is, the less likely that person will be to work your email.

If you absolutely must send an email on Monday, do so around 2 PM. By that time, the Monday madness should settle and you will have a better shot at getting an email response. If you work a more calming job or within a lesser-hectic industry in Dallas, TX then perhaps none of these email guidelines apply to you. In fact, if that is the case for you, you’re probably safe to send an email at any point throughout the day.

What about email campaigns?

Email campaigns are a little different from the workplace structure. They consist of sending promotional and advertising emails, along with newsletters directly to consumers. The key here is to send emails at the time of day in which the average person will be glancing at their phone, free from responsibility.

Thus, lunch times—12 PM-2 PM—are opportune times to execute email campaigns. Also, later in the evening when people’s days have settled down. Because the majority of the population now gets email alerts via their smartphones, it’s best to avoid sending emails in the middle of the night. You certainly don’t want to wake someone up at 2:00 in the morning with a company email. Such an instance will likely result in that person unsubscribing from the email campaign.

For professional email campaign execution, rely on Click4Corp. Our digital marketing experts have all of the knowledge to grow a company’s customer base through SEO efforts, social media efforts, and, yes, email campaign efforts. Visit www.click4corp.com and our blog for additional helpful information.

Give Click4Corp a call at (469) 441-4678 to grow your consumer base!

We Look Forward To Working With You, To Grow Your Business

What is the best day to send an email?

What is the best day to send an email?

Best day to send an email?

For most of us, an email is an email. Send an email when you think to send it and you’ll eventually get a response. Though, do you ever consider the person you are sending an email to? Do you consider that person’s job responsibilities, workload, or everyday life? Perhaps you should. Understanding the person you are sending an email to will give you a better idea as to when you can expect a response.

Consider Monday’s workload and the typical Monday email inbox

send an email“Looks like someone has a case of the Mondays.”

Monday is typically the most stressful day of the week. Not only are workers returning to the office after a couple of days off, but they are also returning to potential work that was not completed last week or work that surfaced over the weekend. Monday is “try to keep your head above water” day.

The busyness of Monday tends to make everything blur together, including emails. Chances are, if you send an email to a co-worker an on Monday, it will get lost with many other emails. Plus, you don’t want to add to someone’s workload on the busiest day of the week, do you?

Consider the general time it generally takes for a particular person to respond to an email

If it generally takes someone two+ days to respond to an email then why send one on a Thursday or Friday? You could end up waiting four days before you either receive a response or read a response. FOUR DAYS! That nearly amounts to an entire work week!

Additionally, a Thursday afternoon or Friday morning email can increase your Friday afternoon workload. A response may be received at 3:00 PM on a Friday and suddenly you’re forced to a decision: work through the email now and possibly stay late or wait until Monday to deal with it? It’s safe to say, most of us like Friday afternoons to be under control and handled at our own pace. A late-in-the-week email risks your ideal Friday afternoon at work.

How important is the email?

Of course, if the email is urgent, send it right away. If it is not urgent, consider what we’ve discussed to this point. Most up to date email databases have ways to mark the urgency of an email. Microsoft Outlook, for example, uses the “!” icon to enable workers to click in order to communicate a sense of urgency. Workers that do not see “!” highlighted will likely work the email in the order that it came in. Non-urgent email should be sent mid-work week.

And the answer is…

The middle of the work week, Tuesday or Wednesday, is the best time to send an email. Picking one over the other, Tuesday is THE best day. Tuesday is a bit more breathable of a day than Monday. Workers will have a moment to exhale and start fresh. Wednesday works just about same; however, by Wednesday, the daily schedule typically takes full force and emails often lose priority. Not to mention, you are one day closer to the weekend, giving someone one less day to respond.

Click4Corp can help your company reach consumers through Email Marketing Campaigns. In-office emails can be tended to based on the above guidelines, but if you are a business trying to grow your customer base, call Click4Corp at (469) 441-4678. We know when and how to reach customers! Please visit our website—www.click4corp.com—and our blog to learn the ins and outs of digital marketing.

We Look Forward To Working With You, To Grow Your Business

Why work with Click4Corp SEO Experts to gain web traffic?

Why work with Click4Corp SEO Experts to gain web traffic?

Work with Click4Corp SEO Experts to improve your web traffic

It’s one thing to have a website, but it’s another to have a web presence. Ultimately, business owners have two options when it comes to managing a website: either go all in to make your company visible, or put forth minimal to moderate effort and get washed out by your competitors. If you don’t have time to maximize your online efforts, perhaps you could benefit from the services of SEO experts.

SEO expertsClick4Corp is a digital marketing company that specializes in Web Design and SEO (Search Engine Optimization). Our goal is simply to grow business for our clients. We accomplish our goal not only through web design and SEO, but also through content writing, social media posting, and overall marketing campaigns.

With the group effort of our many SEO experts, we put each facet of online marketing together and get our clients more web traffic. Understandably, it seems simple to say we’re going to grow a client’s business. Though, we’ll provide you a glimpse as to how we do it…

Clear and concise web design

A Dallas, TX business always has a plethora of products and services in which they offer. While it is important to provide potential customers with access to each and every product and/or service, it is also important not to overwhelm them. Minimizing the number of pages or tabs throughout your website makes it easier for customers to navigate the site. Moreover, it makes it easier for them to find exactly what they are looking for.

Our design crew takes a rather simplistic approach to web design. Our primary intention is to create a website that is clear and concise. Yes, we add flash to it with slideshows and videographics, but the priority is giving customers a site that they can navigate without being overwhelmed. Reason being, an overwhelmed visitor will be sure to click off the site sooner than later without making a call or a purchase.

SEO and PPC marketing campaigns

In case you are not entirely familiar, SEO focuses on creating and optimizing content with the goal in mind for the content to rank as high on search engine results pages as possible. This is done through quality content, precise meta input, and strategic keyword usage (in a nutshell). SEO can be done organically (free) and through PPC (Pay-Per-Click). Essentially, organic SEO brings customers to a website through web searching and PPC brings customers to a website through ads.

There is a lot of detail to SEO and PPC. If you would like to learn all the details, please read “SEO and PPC: Why They’re Better When Used Together” and “The Importance of SEO for Small Business”.

Click4Corp has multiple SEO experts on staff. We create SEO-focused content, monitor SEO performance through Google Analytics and execute both SEO and PPC campaigns for clients. Again, it’s all about gaining visibility for your business. Effective SEO and PPC campaigns create a path of visibility for businesses.

Content is King

If you want your website to be successful then you need to fill it with quality content. Content needs to be informative, direct and as free from grammatical errors as possible. The subtlest of things can turn a visitor away from a site. Simply put, don’t give visitors a reason to leave your site because of lazy mistakes. Poorly written content and unhelpful content are reasons to leave.

Content should be entertaining to some extent. There are certainly industries out there and Dallas, TX businesses that make it difficult to create entertaining content per say. However, there is always the opportunity to add some flavor to it, especially with blog posts.

Frankly, the more content a website produces the more search engines will take favor. Fresh content will trigger Google to rank each page of content. Content quantity is key, but never overlook content quality. Click4Corp offers a blog posting package for clients. Clients can come to an agreement with us as to how many posts per month they would like produced for their site. Our content writers will ensure the agreed upon posts are published and we will abide by the content keys that were previously mentioned.

Cover all social media platforms

SEO expertsIt’s all about social media in today’s world. Websites are cool, but if you want to take a big step towards visibility, you have to be able to engage customers on social media. Facebook, Twitter, YouTube, LinkedIn, Google Plus, Snapchat…all offer opportunities to engage customers with creative posting. Blog posts can be fun, but the content is meant to be informative and extensive. Social media posts, on the other hand, are brief and are meant to be entertaining.

Click4Corp also has a social media team on board to create engaging posts for clients. We pride ourselves in our ability to reach and associate with all demographics. There is no doubt a social media presence can heavily influence what people think of a brand. And positive branding helps bring traffic to a site and leads to converted sales.

If you would like to learn even more about all that Click4Corp offers, please give us a call at (469) 441-4678 or visit our website—www.click4corp.com. Please also visit our company blog for additional tips on driving traffic to your website. We hope you rely on our SEO experts and our entire team to improve your web traffic and visibility!

We Look Forward To Working With You, To Grow Your Business

Content Marketing and SEO: What is the difference?

Content Marketing and SEO: What is the difference?

Breakdown of Content Marketing and SEO

Today’s online marketing is prominently determined by the effective strategies of content marketing and SEO. While each strategy is different, it is important to understand that they share the same goals—to increase traffic to a website and to convert visitors into customers. The role played in accomplishing said goals is the difference.

Allow us to explain…

What is content marketing?

Content marketing is the creation of content—blog posts, infographics, videos, social media posts, etc.—tailored to a specific target audience. “Content” is more so the focus than “marketing”. Why? Because quality, helpful content will effectively market your brand or company.

The idea is to create entertaining content, not the robotic kind.

content marketingWhen you think of marketing or advertising, you probably also think of creativity. Your favorite commercial is likely one that makes you laugh, not one that make you wish you would have changed the channel. How many commercials do you see these days that are essentially irrelevant to the product or service, yet successfully grab your attention. All it takes is a flash of the company logo at the very end of the commercial to help you associate the advertisement with the company.

Content marketing is not meant to be irrelevant; however, it is meant to be attention grabbing. It is meant to draw readers in with entertainment through unique opinions and clever digital marketing. In this strategy, you shouldn’t really offer up too much about your products and/or services as that takes away from the creativity. People want to read engaging content in which they can learn. They prefer that over product descriptions.

So, to sum up…

Content marketing is all about creating entertaining, creative content. It needs to be relative to the industry, but not necessarily company or product-focused. A snippet on your Dallas, TX company or recommended products at the very end of your content is all that is needed, just as with your favorite commercial.

What is SEO?

SEO (Search Engine Optimization) is the tweaking of content with the intention of earning a high ranking on search engines. Productive SEO is accomplished through keyword implementation, meta specifics, content length and content quality and relevancy.

In a word, SEO is prepping your content for how it will appear on Google and how it will configure with Google’s algorithm.

There is such thing as organic SEO and PPC (Pay-Per-Click). Organic SEO intends to rank your site’s content based solely on content creation. Money does not go into organic SEO. Rather, you rely on ranking in search engines and gaining traffic to your webpages based on content creation. The optimization aspect is crucial to organic SEO, as that is what will vastly help search friendliness.

PPC is ad-focused. Basically, you pay for certain advertising slots based on specific keywords within your industry. Optimization is astray from the PPC strategy. PPC requires far less work; however, it does of course cost money. And the amount of money will depend on the keyword. For prominent keywords within the industry, you should expect to pay a decent amount as those are considered prime real estate in the digital marketing space. For a more in-depth description of organic SEO and PPC, please see Organic SEO vs. PPC.

How do content marketing and SEO work together?

Ultimately, content marketing does the frontend work and SEO does the backend work. Content marketing is about creating the content while SEO is about readying the content for search engines. Together, they market your brand! Users will become familiar with your Dallas, TX company when they see the name on search engines. From there, the content which they read will hopefully lead them to additional pages on your site and then lead to purchases.

Click4Corp

Click4Corp is an Allen, TX based digital marketing company. Our experts know all about content marketing, SEO, PPC…you name it! If you would like for your business to gain a greater presence online, contact Click4Corp at (469) 441-4678. Also, please visit our blog for additional helpful input on digital marketing strategies.

We Look Forward To Working With You, To Grow Your Business

Google AdWords and SEO: How they differ

Google AdWords and SEO: How they differ

Difference between Google AdWords and SEO

Marketing is all about visibility. The idea is to make your brand or company known to as many people as possible. Marketing can be attempted through billboards, commercials, ads, etc. It can also be attempted on the web. Today’s successful businesses understand the power of an online presence. It isn’t enough to just have a website. An Allen, TX company needs to ensure its website can be accessed on as many fronts as possible. Hence, the extreme importance of SEO and Google AdWords.

What are they and what’s the difference?

Google AdWords

Google AdwordsThe use of Google AdWords is more direct and less hands-on. The essence of Google AdWords is you are paying for advertising slots for specific keywords. Ads actually appear first on a search results page, above the links for SEO. Ads will also appear on the right side of your computer screen after searching something.

You’re essentially paying for prime ad space through Google AdWords. More people will see the ad for your business as they will not have to scroll down to see it. Plus, ads follow people around throughout their browsing. If an ad for your company populates after a specific keyword search, that ad may populate on continued searches, even if they aren’t relevant to your company or product. That’s the beauty of advertising.

What’s the catch?

Price. You can get prime ad space, but you have to pay for it. Prices will vary depending on the keyword and the amount of competition for the keyword and within the industry. You will want to set a budget for Google AdWords. Some AdWords will work right away, others won’t. It will play out as somewhat of a trial run until you find success.

SEO

SEO (Search Engine Optimization) is free! That’s the primary difference. SEO can be so effective for small business. You literally don’t have to pay a penny to climb your way towards the top of search engine results pages. However, what you save in money, you will spend on time. Successful SEO requires constant dedication.

SEO consists of:

  • Keyword research
  • Keyword implementation
  • Fresh content
  • Precis, on topic content
  • Meta precision

In a sense, SEO is more effort-based and strategic than the use of PPC (Pay-Per-Click) or Google AdWords. The idea is to create content that includes industry related keywords or phrases. It is tricky because you have to construct your content and keyword selection from a consumer standpoint. Reason being, search engines pick out content through algorithms. Google, for example, will locate links that are most relevant and helpful to whatever is typed into the search bar.

Therefore, you want to combine the two. Create relevant content and include a few keywords or phrases within the content to trigger Google based on searches.

Google AdWordsMeta specifics are basically guidelines to ensure the content is presentable on search engines. Specifics include a title that will show in full on a SERP (Search Engine Result Page) or brief 2-3 sentence summary that will be shown underneath the title and permalink on a SERP. These little tweaks can make a huge difference in terms of clicks.

A successful SEO campaign calls for routine fresh content that is fully optimized and ready to be ranked on search engines. It may take six months to a year before you work your site pages and posts up the rankings and start to get noteworthy customer leads. But the goal is to achieve the #1 ranking or the #0 ranking on Google for a particular keyword search.

Why not use both?

It’s tough to say which strategy is better than the other as there are so many different factors that go into each. An Allen, TX company with discretionary income can probably find a lot of success using Google AdWords. With that said, companies that may not have the budget for Google AdWords still have a viable content marketing avenue through SEO.

The best approach is to take advantage of SEO and AdWords. This way your business is covered in the short term with AdWords and in the long term with SEO. From the perspective of a digital marketing company, SEO is more important because it maintains a business’ attention and forces quality content throughout the site. The use of PPC or AdWords acts more as a shortcut to a web presence.

Whichever strategy you decide on for your business, whether it be SEO, PPC, or both, please rely on Click4Corp for expertise. Our team of experts operates with the sole purpose of enhancing business visibility on the digital spectrum and ultimately helping a business grow. Contact Click4Corp today at (469) 441-4678! Also, please visit our blog for additional digital marketing information that relates to your business.

We Look Forward To Working With You, To Grow Your Business

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