6 Quick Tips For Writing Better Google Ads

6 Quick Tips For Writing Better Google Ads

writing better Google adsYou don’t need to be Shakespeare to write great ads.

In fact, it’s better if you aren’t.

Beautiful words strung together rarely win the click. Instead, you should rely on strategy and a strong understanding of potential customers.

These six tips will show you how to write Google ads that are more effective and more engaging.


1. Include Your Keywords

Nothing kills an otherwise solid ad like a lack of keywords.

People use specific words and phrases on purpose. Your ads should match them. Otherwise, that potential customer loses confidence that you’re offering what he or she needs.

Synonyms and similar words aren’t enough. If the phrase you’re targeting is “truck insurance,” don’t start your headline with “Insurance For Cars.”

Recommended locations: Headline 1, URL, Description 1


2. Remember The CTA

No ad is complete without a call-to-action (CTA).

This is the action you want visitors to complete after hitting your landing page. Buy now. Call today. Get your quote.

By including a CTA, you set the expectation.

It doesn’t matter if your company’s phone number is plastered in giant numbers all over the site. Don’t assume visitors know what to do next. Guide them.

Recommended locations: Headline 3, Description 2


3. Add Those NumbersGoogle Pay Par Click

Numbers increase the likelihood of catching someone’s attention.

Percentages. Dollar amounts. Years of experience. These can all be great additions to your ad.

Including numbers also helps quantify what you offer. $10 off is much more concrete in a person’s mind than the generic “save money.”

Recommended locations: Headline 2, Description 1


4. Capitalize First Letters

Your old English teacher will cringe. That’s ok.

By capitalizing the first letter of each word, you enhance the readability of your ad. This strategy also helps separate you from all of the Google organic listings.

Google Ads aren’t bound by the rules of textbooks. So feel free to slip fragments in there, too.


5. Avoid The Questions

Need your car towed?

Too many predictable, lifeless ads start out with basic questions like this. And it’s a complete waste of precious ad real estate.

The person typing a search into Google knows what they’re looking for. They don’t want confirmation. They want a solution.

Instead of reeling customers in with a strong value proposition or unique offer, question headlines are just an echo.


6. Rule Of Three

Never settle for just one ad per ad group.

Multiple ads teach what does and does not resonate. Ideally, you’ll have three.

The first ad is what you assume will earn the most clicks and conversions.

The second ad is a slight variation of the first. Only change one or two elements, such as a headline or CTA

The third ad is your wildcard. Try something completely different. Experiment with a different tone. Add more emotion. Highlight a different benefit.

Once you have enough data, the winning ad becomes your first and the process starts over again.

With these six tips in mind, you’re on your way to writing Google ads that stand out from the crowd.

But great ad copy is only part of running an effective overall campaign. To get a team of experienced experts managing and optimizing every aspect of your account, call Click4Corp today at (469) 441-4678.

We Look Forward To Working With You, To Grow Your Business

Flooring web design business: Get more website traffic and clients

Flooring web design business: Get more website traffic and clients

Flooring Web Design Business & SEO Business

Flooring is always in demand, which is great, but it’s also accessible through many outlets. Thus, a flooring business will need to do all it can to differentiate and catapult itself from and beyond competitors if it truly wants to be successful. These days, that success will in most part be accomplished through website creation and maintenance. Moreover, through a web design business.

Think about it…

web design businessPeople don’t drive around the Dallas-Fort Worth metroplex looking for flooring stores, nor do they look through ads to find one. Rather, they go directly to google and skim from there. The importance of having an informative, appealing, easy to navigate website cannot be overstated. Websites are all about first impressions. Our impatient technological world wants to find answers and purpose immediately, or else they’ll look elsewhere.

Point being, your flooring business needs a great website. Your website will funnel business online, over the phone and in the store. It will give potential customers a close up look at what your business offers without making them leave their Dallas, TX homes.

It’s one thing to highlight the importance of a flooring website, but how it is that you actually make a successful flooring website?

Show off your products/services through web design

There are many tools available to guide you through design, though, they more so cover the basics than the advancements. If you expect your business to grow then you’ll probably want to rely on professional web design.

Professional designers will know exactly how to make your website pop compared to competitors. They understand imaging, videographics, development, content styling, etc. This will especially help promote flooring. A good design will include numerous images of the floor types that your company offers, giving visitors an idea as to how certain floors will look in their homes.

It wouldn’t be a bad idea to outsource one of your many business-owning-tasks and rely on a pro to design a long-term thriving website.

Web designers also understand responsiveness. Responsive web design means a website is accessible and easy to navigate on all technological platforms. This covers smart phones, laptops, desktops and tablets. Again, it doesn’t take a whole lot to turn online visitors away. If someone taps on your website link from their smart phone and finds that half of the drop-down menus are cutoff then that person will probably navigate off the link and search for a different flooring website. You wouldn’t want that to happen.

Gain web traffic through SEO

SEO (Search Engine Optimization) is the strategic effort put forth to rank web pages high on search engine results pages. You will without a doubt see an increase in web traffic if one or more of your web pages are ranked on the first page of Google. That is the goal.

web design businessThere are specific keyword strategies and content strategies put in place by SEO experts to improve website visibility. For example, say you want a page to rank for the keyword “hardwood flooring”. “Hardwood flooring” should be mentioned at least a handful of times within 500-1000 words of content. It should also be mentioned in certain areas such as the page title, meta title, mete description and in an H2.

Of course, there is a chance much of what was just mentioned went directly over your head. To learn SEO in-depth, please read: What is on-page SEO and how do you master it?

Ultimately, successful SEO will help your web pages be found and clicked on at a more frequent rate. From there, visitors will engage with your web design and from there…

Convert visitors into paying customers

Web design and SEO take care of all the frontend work. It’s then up to you and your company representatives to provide flooring samples, set up estimates, engage with customers, and so on. The job of a web design business and an SEO business is to get people to dial your store’s phone number or to step foot inside your store. Web design and SEO facilitate and maximize those occurrences.

Click4Corp is both a web design business and an SEO business. In summary, we offer all sorts of digital marketing services focused on helping client businesses grow their online visibility. Our staff consists of Web Designers, SEO Experts, Content Writers, Developers and Social Media Experts. We cover all bases to make your business standout online.

Please call Click4Corp at (469) 441-4678 and visit our website——to learn the details of our services. Also, please visit our blog if you would like more input on SEO, web design, and many other digital marketing strategies.

We Look Forward To Working With You, To Grow Your Business

Why work with Click4Corp SEO Experts to gain web traffic?

Why work with Click4Corp SEO Experts to gain web traffic?

Work with Click4Corp SEO Experts to improve your web traffic

It’s one thing to have a website, but it’s another to have a web presence. Ultimately, business owners have two options when it comes to managing a website: either go all in to make your company visible, or put forth minimal to moderate effort and get washed out by your competitors. If you don’t have time to maximize your online efforts, perhaps you could benefit from the services of SEO experts.

SEO expertsClick4Corp is a digital marketing company that specializes in Web Design and SEO (Search Engine Optimization). Our goal is simply to grow business for our clients. We accomplish our goal not only through web design and SEO, but also through content writing, social media posting, and overall marketing campaigns.

With the group effort of our many SEO experts, we put each facet of online marketing together and get our clients more web traffic. Understandably, it seems simple to say we’re going to grow a client’s business. Though, we’ll provide you a glimpse as to how we do it…

Clear and concise web design

A Dallas, TX business always has a plethora of products and services in which they offer. While it is important to provide potential customers with access to each and every product and/or service, it is also important not to overwhelm them. Minimizing the number of pages or tabs throughout your website makes it easier for customers to navigate the site. Moreover, it makes it easier for them to find exactly what they are looking for.

Our design crew takes a rather simplistic approach to web design. Our primary intention is to create a website that is clear and concise. Yes, we add flash to it with slideshows and videographics, but the priority is giving customers a site that they can navigate without being overwhelmed. Reason being, an overwhelmed visitor will be sure to click off the site sooner than later without making a call or a purchase.

SEO and PPC marketing campaigns

In case you are not entirely familiar, SEO focuses on creating and optimizing content with the goal in mind for the content to rank as high on search engine results pages as possible. This is done through quality content, precise meta input, and strategic keyword usage (in a nutshell). SEO can be done organically (free) and through PPC (Pay-Per-Click). Essentially, organic SEO brings customers to a website through web searching and PPC brings customers to a website through ads.

There is a lot of detail to SEO and PPC. If you would like to learn all the details, please read “SEO and PPC: Why They’re Better When Used Together” and “The Importance of SEO for Small Business”.

Click4Corp has multiple SEO experts on staff. We create SEO-focused content, monitor SEO performance through Google Analytics and execute both SEO and PPC campaigns for clients. Again, it’s all about gaining visibility for your business. Effective SEO and PPC campaigns create a path of visibility for businesses.

Content is King

If you want your website to be successful then you need to fill it with quality content. Content needs to be informative, direct and as free from grammatical errors as possible. The subtlest of things can turn a visitor away from a site. Simply put, don’t give visitors a reason to leave your site because of lazy mistakes. Poorly written content and unhelpful content are reasons to leave.

Content should be entertaining to some extent. There are certainly industries out there and Dallas, TX businesses that make it difficult to create entertaining content per say. However, there is always the opportunity to add some flavor to it, especially with blog posts.

Frankly, the more content a website produces the more search engines will take favor. Fresh content will trigger Google to rank each page of content. Content quantity is key, but never overlook content quality. Click4Corp offers a blog posting package for clients. Clients can come to an agreement with us as to how many posts per month they would like produced for their site. Our content writers will ensure the agreed upon posts are published and we will abide by the content keys that were previously mentioned.

Cover all social media platforms

SEO expertsIt’s all about social media in today’s world. Websites are cool, but if you want to take a big step towards visibility, you have to be able to engage customers on social media. Facebook, Twitter, YouTube, LinkedIn, Google Plus, Snapchat…all offer opportunities to engage customers with creative posting. Blog posts can be fun, but the content is meant to be informative and extensive. Social media posts, on the other hand, are brief and are meant to be entertaining.

Click4Corp also has a social media team on board to create engaging posts for clients. We pride ourselves in our ability to reach and associate with all demographics. There is no doubt a social media presence can heavily influence what people think of a brand. And positive branding helps bring traffic to a site and leads to converted sales.

If you would like to learn even more about all that Click4Corp offers, please give us a call at (469) 441-4678 or visit our website— Please also visit our company blog for additional tips on driving traffic to your website. We hope you rely on our SEO experts and our entire team to improve your web traffic and visibility!

We Look Forward To Working With You, To Grow Your Business

Content Marketing and SEO: What is the difference?

Content Marketing and SEO: What is the difference?

Breakdown of Content Marketing and SEO

Today’s online marketing is prominently determined by the effective strategies of content marketing and SEO. While each strategy is different, it is important to understand that they share the same goals—to increase traffic to a website and to convert visitors into customers. The role played in accomplishing said goals is the difference.

Allow us to explain…

What is content marketing?

Content marketing is the creation of content—blog posts, infographics, videos, social media posts, etc.—tailored to a specific target audience. “Content” is more so the focus than “marketing”. Why? Because quality, helpful content will effectively market your brand or company.

The idea is to create entertaining content, not the robotic kind.

content marketingWhen you think of marketing or advertising, you probably also think of creativity. Your favorite commercial is likely one that makes you laugh, not one that make you wish you would have changed the channel. How many commercials do you see these days that are essentially irrelevant to the product or service, yet successfully grab your attention. All it takes is a flash of the company logo at the very end of the commercial to help you associate the advertisement with the company.

Content marketing is not meant to be irrelevant; however, it is meant to be attention grabbing. It is meant to draw readers in with entertainment through unique opinions and clever digital marketing. In this strategy, you shouldn’t really offer up too much about your products and/or services as that takes away from the creativity. People want to read engaging content in which they can learn. They prefer that over product descriptions.

So, to sum up…

Content marketing is all about creating entertaining, creative content. It needs to be relative to the industry, but not necessarily company or product-focused. A snippet on your Dallas, TX company or recommended products at the very end of your content is all that is needed, just as with your favorite commercial.

What is SEO?

SEO (Search Engine Optimization) is the tweaking of content with the intention of earning a high ranking on search engines. Productive SEO is accomplished through keyword implementation, meta specifics, content length and content quality and relevancy.

In a word, SEO is prepping your content for how it will appear on Google and how it will configure with Google’s algorithm.

There is such thing as organic SEO and PPC (Pay-Per-Click). Organic SEO intends to rank your site’s content based solely on content creation. Money does not go into organic SEO. Rather, you rely on ranking in search engines and gaining traffic to your webpages based on content creation. The optimization aspect is crucial to organic SEO, as that is what will vastly help search friendliness.

PPC is ad-focused. Basically, you pay for certain advertising slots based on specific keywords within your industry. Optimization is astray from the PPC strategy. PPC requires far less work; however, it does of course cost money. And the amount of money will depend on the keyword. For prominent keywords within the industry, you should expect to pay a decent amount as those are considered prime real estate in the digital marketing space. For a more in-depth description of organic SEO and PPC, please see Organic SEO vs. PPC.

How do content marketing and SEO work together?

Ultimately, content marketing does the frontend work and SEO does the backend work. Content marketing is about creating the content while SEO is about readying the content for search engines. Together, they market your brand! Users will become familiar with your Dallas, TX company when they see the name on search engines. From there, the content which they read will hopefully lead them to additional pages on your site and then lead to purchases.


Click4Corp is an Allen, TX based digital marketing company. Our experts know all about content marketing, SEO, PPC…you name it! If you would like for your business to gain a greater presence online, contact Click4Corp at (469) 441-4678. Also, please visit our blog for additional helpful input on digital marketing strategies.

We Look Forward To Working With You, To Grow Your Business

What is on-page SEO and how do you master it?

What is on-page SEO and how do you master it?

Out-trafficking your competitors online is perhaps the toughest challenge in today’s business. Online shopping is now the way of the consumer; therefore, a business must adapt, and adapt proficiently if it wants to thrive. The most surefire way to increase web traffic is through on-page SEO.

On-page SEO requires extreme dedication and discipline, but it is your best bet to getting your web pages to the top of search engine rankings.

First, we will detail on-page SEO so that you have a solid understanding as you read on. Then, we’ll offer up a few tips that should help you climb search engine rankings.

What is on-page SEO?

SEOEssentially, SEO (Search Engine Optimization) is exactly as it sounds. The idea is to create optimal content and code in order to rank your site high on SERPs (Search Engine Results Pages). On-page SEO is irrelevant to external links, social media advertising or general marketing. Rather, it pertains exactly to what you create. You create the content and you clean up the code. If you do these things well, then you have yourself a fully-optimized site page that should flaunt on the first page of Google.

How do you fully optimize your webpages?

The key is to think like a targeted reader

Don’t overthink it…create content that one of your targeted readers would want to read.

How do you approach a web page when you click on it?

You probably want it to:

  • Load immediately
  • Get to the point
  • Show good grammar
  • Provide the answer(s) you are looking for

There you have it! The keys to quality content! Now, how do you approach those keys from an on-page SEO standpoint?

Load immediately

Whatever you have to do to get your website to load immediately, do it. Whether you have to change hosting sites or make use of a content delivery network, site speed plays a crucial role in your website’s livelihood. Frankly, the average attention span is lessening by the second in our online-reliant world. A visitor who has to wait a handful of seconds for content to populate will likely exit out and click on another link. Just like that, you’ve lost a potential customer.

In addition, it is essential for your website to be responsive. Responsive, meaning easy to view and navigate on all technological platforms. This consists of laptops, desktops, tablets and cell phones. Tablets and cell phones are the primary access points to websites. Thus, you do not want your website to struggle on those platforms.

Get to the point

Every page or post should have a “focus keyword”. The focus keyword is what the page or post is about. It can be one word or it can be multiple words. A multi-word focus keyword, also known as a longtail keyword, is generally more effective than just a single word. For example, “kitchen countertop designs” will strengthen the scope of a reader’s search much more so than “kitchen”.

You should mention the focus keyword at some point within the first 100 words of the post. Also, include it in an H2 tag within the post. Search engines like it when a focus keyword stands out, as it connects the viewer with the applicable topic.

There is no need to sugarcoat a topic. Bells and whistles are nice; however, you have to understand that most consumers are searching for answers. They are not looking for the kind of thrill that they would otherwise find in a Harry Potter novel. Rather, they want to find out right away whether or not the link that they clicked on will help resolve a need or an inquiry.

Use good grammar

Visitors want the satisfaction that they are visiting a credible, professional website. Grammatical errors are the easiest way to fail those criteria. Grammatical errors are also very easy to avoid. Just be sure to proofread your content multiple times through and make the necessary adjustments along the way. It is important to realize that what you publish can be seen by anyone and everyone; therefore, publish work that you are proud of and don’t let little mistakes turn away a visitor.

Provide answers

Lastly, and perhaps most importantly, provide answers to your readers. There is a reason a reader is on your page. The reader searched something on Google and clicked on a link to your website because he/she felt it would provide the answer he/she was looking for. A visitor has arrived, now make sure the visitor stays and converts to a sale or a lead.

You select your own keywords for a reason: so your website will trigger when a particular word or phrase is typed into a search bar. Thus, as long as you stay on topic to the keyword, your web page should fulfill the expectations of the visitor.

But, you should also try to think like Google

on-page SEOGoogle has a secret algorithm which ranks content wherever it is ranked. While the algorithm is unknown, everything already mentioned and everything to be mentioned is based on experience—trial and error. High search rankings have resulted from specific on-page SEO.

Search engines account for the content as a whole. After all, it is a search engines’ responsibility to match searches with the content which it feels is most helpful to a searcher. With that said, search engines consider many other aspects of a web page, such as:

  • Slug
  • Meta Description
  • Internal Links
  • Multimedia

Title Tag

Your title tag is how your page or post will appear on a given search engine. This is important as the title tag is what viewers will potentially be drawn in by. The focus keyword should always be included in the title tag and the title tag should be no more than 60 characters. Specifically, you want viewers to see their searched topic as soon as possible in the title.

You also want the entire title to appear on the results page. Title tags ending in “…” obviously don’t tell the whole story of the post topic. You should also include your Dallas, TX  business name somewhere in the title tag, either at the beginning or end.


The slug is the part of the permalink that follows your domain. Moreover, it is the part of the link that specifies a web page and that can be customized for user-friendliness. You don’t want a slug with a bunch of random numbers in it; instead, you want one with wholesome words that comply with your post topic. Of course, the focus keyword should always be included in the slug. Lastly, create a slug that is concise. Concise slugs that include only the important title words will play favorably to Google.

Meta Description

The meta description goes hand in hand with the title tag in terms of importance. It is basically a 1-2 sentence summary that appears below the title tag and permalink on a SERP. Viewers will often read the meta description to determine whether or not the post is applicable to their need. Hence, its extreme importance.

Again, these little things can make a huge difference in clicks. Always think “concise” when working on meta information. A concise title tag with a concise slug and a concise meta description will help your search engine page rankings. Always include your focus keyword in each and keep your targeted viewer in mind.

Internal Links

Internal links are opportunities to get viewers to click onto other links to your website while reading through a particular post. You can include a link to your company service page, or perhaps to another relevant blog. You incorporate internal links by highlighting a word or phrase in your post and then linking that word or phrase by copying and pasting the link.

Just be sure the link flows with the post; you do not want to force internal links into a post. Google likes to see a few internal links used throughout a post, as they can be of added benefit to a reader.


on-page SEOBack to the importance of considering the reader…

As a hypothetical, which blog post seems more intriguing? One with 1,000 words top to bottom with no images or one with 1,000 words that is broken up with one or two images and maybe a helpful video? I think you know the answer.

Images and videos are engaging. They open up the page and they give a reader the chance to take a slight break while reading through the page. Therefore, you should take advantage of images and videos whenever possible. You should not overuse them but include them strategically to make for a more appealing and easier read.

It is also important to note the composition of an image. Each image can be customized in size and will include an “alternative text”. You should always include the post’s focus keyword in the alt text and be sure to size any image appropriately.

The bottom line…

Everything listed above is meant to align with Google’s algorithm. Research and application has proven all of the above to help rank web pages high on search engines. That’s what you want, right? For each page within your website to rank highly? If you can manage this then you will see a tremendous increase in traffic to your website. And an increase in traffic leads to converted customers and overall business growth.

On-page SEO is a free way to rank your website. You simply have to be disciplined and be dedicated to producing high quality, related content and you have to ensure the content is properly advertised on search engine results pages. If you execute those two things then you should see significant results in regard to on-page SEO and overall search ranking.

Click4Corp operates to help businesses grow. We achieve such a goal through expert on-page and off-page SEO. Certainly, you can master the power of on-page SEO! All it takes is repetition and commitment! However, we understand that you may have many other responsibilities in keeping your business operational and trending up. So, if you would like expert assistance in improving business on the digital marketing platform, contact Click4Corp at (469) 441-4678. Feel free to visit our website,, and please visit our blog for additional helpful digital marketing input.

We Look Forward To Working With You, To Grow Your Business

Google AdWords and SEO: How they differ

Google AdWords and SEO: How they differ

Difference between Google AdWords and SEO

Marketing is all about visibility. The idea is to make your brand or company known to as many people as possible. Marketing can be attempted through billboards, commercials, ads, etc. It can also be attempted on the web. Today’s successful businesses understand the power of an online presence. It isn’t enough to just have a website. An Allen, TX company needs to ensure its website can be accessed on as many fronts as possible. Hence, the extreme importance of SEO and Google AdWords.

What are they and what’s the difference?

Google AdWords

Google AdwordsThe use of Google AdWords is more direct and less hands-on. The essence of Google AdWords is you are paying for advertising slots for specific keywords. Ads actually appear first on a search results page, above the links for SEO. Ads will also appear on the right side of your computer screen after searching something.

You’re essentially paying for prime ad space through Google AdWords. More people will see the ad for your business as they will not have to scroll down to see it. Plus, ads follow people around throughout their browsing. If an ad for your company populates after a specific keyword search, that ad may populate on continued searches, even if they aren’t relevant to your company or product. That’s the beauty of advertising.

What’s the catch?

Price. You can get prime ad space, but you have to pay for it. Prices will vary depending on the keyword and the amount of competition for the keyword and within the industry. You will want to set a budget for Google AdWords. Some AdWords will work right away, others won’t. It will play out as somewhat of a trial run until you find success.


SEO (Search Engine Optimization) is free! That’s the primary difference. SEO can be so effective for small business. You literally don’t have to pay a penny to climb your way towards the top of search engine results pages. However, what you save in money, you will spend on time. Successful SEO requires constant dedication.

SEO consists of:

  • Keyword research
  • Keyword implementation
  • Fresh content
  • Precis, on topic content
  • Meta precision

In a sense, SEO is more effort-based and strategic than the use of PPC (Pay-Per-Click) or Google AdWords. The idea is to create content that includes industry related keywords or phrases. It is tricky because you have to construct your content and keyword selection from a consumer standpoint. Reason being, search engines pick out content through algorithms. Google, for example, will locate links that are most relevant and helpful to whatever is typed into the search bar.

Therefore, you want to combine the two. Create relevant content and include a few keywords or phrases within the content to trigger Google based on searches.

Google AdWordsMeta specifics are basically guidelines to ensure the content is presentable on search engines. Specifics include a title that will show in full on a SERP (Search Engine Result Page) or brief 2-3 sentence summary that will be shown underneath the title and permalink on a SERP. These little tweaks can make a huge difference in terms of clicks.

A successful SEO campaign calls for routine fresh content that is fully optimized and ready to be ranked on search engines. It may take six months to a year before you work your site pages and posts up the rankings and start to get noteworthy customer leads. But the goal is to achieve the #1 ranking or the #0 ranking on Google for a particular keyword search.

Why not use both?

It’s tough to say which strategy is better than the other as there are so many different factors that go into each. An Allen, TX company with discretionary income can probably find a lot of success using Google AdWords. With that said, companies that may not have the budget for Google AdWords still have a viable content marketing avenue through SEO.

The best approach is to take advantage of SEO and AdWords. This way your business is covered in the short term with AdWords and in the long term with SEO. From the perspective of a digital marketing company, SEO is more important because it maintains a business’ attention and forces quality content throughout the site. The use of PPC or AdWords acts more as a shortcut to a web presence.

Whichever strategy you decide on for your business, whether it be SEO, PPC, or both, please rely on Click4Corp for expertise. Our team of experts operates with the sole purpose of enhancing business visibility on the digital spectrum and ultimately helping a business grow. Contact Click4Corp today at (469) 441-4678! Also, please visit our blog for additional digital marketing information that relates to your business.

We Look Forward To Working With You, To Grow Your Business