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How long does it take to get SEO results?

How long does it take to get SEO results?

“Results” is a very broad word. Each business will have its own expectations and preferences as to what results are acceptable or unacceptable. With that said, SEO is a long-term process with relatively consistent results if handled and executed in an efficient, relentless manner. Ultimately, a successful campaign will start showing worthy SEO results 4-6 months in.

Factors to achieving SEO results

 

Content, Content, Content

The very root of successful SEO is site content. Within each page of content will be your relative keywords to your industry and your specific business. In addition, the chosen page topics and quality of content will help with SERP (Search Engine Results Page) rankings. Think of SEO from a consumer standpoint. If you are searching the web for tips on investing in your 401K, wouldn’t you want your first click to be on a link that educates you and feeds you 401K tips in a way you can understand?

SEO resultsToo many companies get caught up in keyword usage and forget the importance of creating content that is truly helpful to a desired audience or consumer. Google considers this. Google’s algorithm places focus on relevant content. Specifically, search engines do not exist solely to bring traffic to the millions of businesses that exist. They exist selfishly also, to ensure the best and most relevant content is relayed to the users or searchers. That is why search engines are visited.

Thus, make sure you keep your viewers in mind when you are creating content. Make sure you are providing them with the information they need so they convert into actual customers and hopefully become retained customers.

Keyword Strategy

Content is atop the list in accomplishing SEO results; however, keyword strategy is not too far behind. The idea is to slip in a few keywords or keyword phrases to each content page within your website to help increase traffic. Though, you want to do so in as seamless of a manner as possible so your content does not lose quality. Search engines do not like pages in which keywords are used too frequently, an industry term known as “keyword stuffing”.

Keyword strategy is both vital and sensitive when it comes to search rankings. Keyword selection is vital because it separates your company from competitors, especially within your company’s region. If your business is part of a highly competitive industry then it won’t do much good to rely on generic keywords to attempt to bring in customers. For example, an air conditioning company should avoid using “air conditioning” as a lonesome keyword. The industry is simply too competitive. Rather, add a city or a region to the keyword to create a long-tailed keyword, giving a specific content page some distinction.

Responsiveness

An often overlooked or neglected aspect of successful SEO results is responsiveness. Responsiveness for a website means ensuring all pages of your website can be properly viewed on all forms of technology. Precisely, each edition of smartphones and tablets. This can be accomplished through the design aspect of a website. The last thing you want is for a viewer to be turned away because a webpage is misaligned or out of whack.

Meta Specifics

SEO resultsIf you’ve created content before, you’re certainly familiar with all of the little details required to optimize a page. Though they seem little, their importance is massive. Meta information is what will show up on search engines. Regardless of where the page ranks, each link will have a meta title, a meta description and a permalink.

The meta title should be concise and to the point. There is no need for fluff as that is what the actual page is for. Also, it helps if the meta title includes at least one keyword and perhaps the company name. This will help with search engine results and user recognition. The meta description is essentially just a summary for the page. As a parallel, the meta description should also be keyword friendly.

As for the permalink, or slug, you’ll want to ensure there are no stop words included and that the slug is not too long. Ideally, you want all of the meta information to show up in full on the search engine result.

 

SEO results

Now, reverting back to the “results” consideration…if you consistently execute all of the above then your business should start to see SEO results by the 6-month mark. This means increased traffic, leads, conversions and overall business growth. It is important to realize that successful SEO does not stem from on and off efforts. Rather, successful SEO stems from consistent effort. A company will want to consistently produce fresh, quality content so Google will keep the company website in mind. Keywords should be updated and tweaked based on success. Plus, every content page should be optimized as best as possible.

If you are looking for an expert SEO company to help grow your business, look no further than Click4Corp. Our team of experts cover all of the essentials, including SEO, content, social media and all that goes into a successful SEO campaign. We also offer PPC (Pay-Per-Click) assistance. Contact Click4Corp today! Also, please visit our blog for additional helpful digital marketing information.

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SEO and PPC: Why They’re Better When Used Together

SEO and PPC: Why They’re Better When Used Together

The benefits of SEO and PPC, as a unit

Many businesses see SEO and PPC as two separate digital marketing strategies. While the separate approach is often reasonable, using each strategy simultaneously can work wonders for a business. The sole purpose of marketing is to make your company’s products or services known to as many people as possible. SEO and PPC cover both short-term and long-term marketing.

Organic SEO can develop at no cost but your time. Excellent and relevant content are what a business needs to produce in order for organic SEO to take off. That being said, PPC is a great tool to expedite, or facilitate organic results. Here are a few standout ways in which combining SEO and PPC will help increase your company’s visibility.

Search Engine Dominance

SEO and PPCThe ultimate goal is for your business to rank #1, or even #0, in google search results. This is done through quality content and keyword strategy. Imagine the organic traffic your business would benefit from if your website is the top link on a google search. Now, imagine an ad for your business posted on the page as well, separate from the link.

PPC enables you to purchase ad space and to bid on keywords related to your industry. SEO and PPC will work together to increase exposure and traffic through content and advertising.

Adjust via Search Data

In addition, Google Analytics allows businesses to monitor their web traffic. You can see how your organic traffic is coming along, as well as your PPC traffic. You can see which keywords are helping traffic and which keywords are hurting traffic. The difference is ads are going to be clicked more frequently than organic links. Reason being, ads are ubiquitous. They are everywhere, while organic links are accessed solely through specific google searches. Therefore, PPC ads are going to reveal traffic patterns at a much faster rate than organic SEO. As a result, you can adjust keyword usage for organic based on how each keyword is working with PPC.

Social Media Presence

SEO and PPC help with social media popularity as well. PPC can help with targeting a specific area or demographic through social media campaigns. Ads purchased to be placed on twitter feeds or on Facebook pages will reach audiences of tremendous magnitude. Social media has taken over daily communication; thus, a company must take advantage of it to stay on pace or ahead of pace compared to their competition.

Retargeting

Retargeting is a marketing strategy executed through Google AdWords. Essentially, it reconnects people who have visited your website before. Someone may glance through your site one day and then click off of it. Then, the next time that person searches the web for anything, an add for your site will pop up to remind him/her of your company and hopefully it will be clicked. Certainly, you’ve noticed this happen to you before with a company or product. That is the work of PPC!

As you can tell, organic SEO and PPC work independently a lot of the time. However, they can help each other in multiple ways and each has the same goal—to bring traffic to your website. PPC allows a business to reach many different platforms, but they are both essential to google search results. And search results are the cleanest, most friendly path to a website.

Click4Corp helps businesses with both organic SEO and PPC. We can help with either one, or we can help with both, it’s up to you. Our goal is to grow your business through strategic digital marketing. Contact Click4Corp today at (469) 441-4678! Also, you can read through all sorts of helpful digital marketing information by visiting our blog.

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Track Your Online Performance with Google Analytics

Track Your Online Performance with Google Analytics

What You Need to Know About Google Analytics

Online PerformanceTechnology is transforming marketing for businesses worldwide. If you aren’t online chances are your business is not built for growth.  Today marketing your business entails the use of online tools that increase your brand or company’s visibility and popularity. There are several ways that you can utilize digital tools for achieving these ends: Google Analytics, social media optimization, and Search Engine Optimization 

This article reviews ways through which you can use Google Analytics to grow your brand or your company’s recognition. Like all the tools mentioned above, the aim is to build popularity and use it to convert visitors to your website or social media profiles into paying customers.  

What is Google Analytics? 

It is a free service, powered by Google, for tracking and reporting traffic on the internet. The service is the most common tool used to track online traffic. Google offers two versions of the service. The first one tracks and analyzes traffic or usage on Android and iOS apps. The second service tracks usage on enterprise websites.  These tools allow you to see detailed information about your traffic. You can see where your visitors are physically located, and how they discovered your site, and where they went on your site once they got there, and how long they stayed on each page and even more.

Since its inception, Google Analytics has undergone numerous changes. One of the most significant changes was when it integrated with Adwords. That makes it possible to scan the conversion rates, and lead generation capacities of different web pages. The tool also tracks purchase actions and file downloads.  

Using Google Analytics to Get Some Leads  

The major goal of using Google Analytics is to determine how your website or blog is performing relative to the online visitors. The tool will assist you in increasing your overall awareness of what happens on your platform. This is the easiest way to track your online performance with Google Analytics.

Google Analytics takes small bits of information from your company’s traffic and arranges that data into comprehensive visual formats. This allows you to easily see what type of visitors you are receiving and where they are coming from. The reports provide you with insight on your traffic, which is very valuable data for any business.  

Cases 

Lets say that after seeing your traffic report it comes to your attention that 30% of all new visitors are spending about one minute on your website before bouncing to other sites. Such information may mean that the visitors are interested in your product or service, but the impetus fades away in a minute. You may want to try offering a promotion on all new signups to engage the visitors before they leave. 

Another statistic may reveal that all your new visitors are spending about 2 minutes on your site but are not purchasing anything or joining the subscription list. In such a case, you could hire an online assistant to prompt the visitors for to ask questions freely while explaining the services that your company can offer. This is yet another case where you easily track your online performance with Google Analytics 

With Google Analytics, you retain the entire back-end access to your website or blog. About 52% of all websites utilize Google Analytics as a way to ensure that all the site statistics are easily available. The tool enables you to tweak your business maximizing its overall impact. 

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How Many Backlinks Should I Have to Create in One Day for the SEO?

How Many Backlinks Should I Have to Create in One Day for the SEO?

Ways to Improve SEO Backlinks

BacklinksWhile there’s a lot of information on SEO, there’s a lack of helpful advice on the small details. One of the most common questions that business owners have is “how many backlinks should I have to create in one day for the SEO campaign to build out properly?” The answer to this question is not a straightforward one. Obviously, you want to build as many links as possible to increase your website’s rankings in the search engines but it really depends on where you’re at. 

The Link Numbers You Should Shoot For 

If you’re launching a new website, you should build the links out at a natural pace. Building backlinks too quickly will flag Google’s spam filters. Start by building 10 to 20 links the first month and add 10 to that range more each coming month. At the fifth month, you can start really scaling up and start generating as many links as you want. While building links quickly early on won’t necessarily hurt you in the long term, it will look unnatural and you may be sandboxed temporarily by Google. 

Building links to an established website that has at least a 100 links to it already won’t be as much of a problem. Google tends to trust websites that have an established domain age. In fact, these websites tend to have their pages listed in the index faster and get their links confirmed at a quicker pace. Newer sites typically take a longer time to register the links that they’ve built. 

Forget About the Numbers and Focus on Quality 

You may have heard it before but it’s important that you hear it again here. Focus on quality links more than quantity. There are plenty examples of search phrases where a website with thousands of links is being outranked by a website with a couple of hundred links. The website with fewer links obviously focused purely on quality links. If you’re starting a SEO link building campaign, here’s what you should be focusing on. 

  •  Creating quality content to earn high quality links 
  •  Focusing on acquiring high quality links by writing guest blog posts 
  • Forming relationships with websites that produce great content 
  • Optimizing onpage factors to maximize each page’s ranking potential 
  • Building an audience to leverage social shares and likes 

Is It Bad to Get a Ton of Backlinks in One Day? 

Getting an irregular amount of backlinks pointing to your website in a span of one day or a very short period of time will most definitely flag Google’s spam filter. However, that doesn’t necessarily mean it’s a bad thing if you haven’t done anything wrong. Viral content, press mentions and social media buzz can all result in a large amount of links in a short amount of time. But Google only sees this as normal for websites that have an established link count and domain age. 

So if you’ve been asking how many backlinks should I have to create in one day for the SEO campaign to show results, this should answer your question. Remember that building your links out naturally and progressively is ideal for newer sites. You should also avoid black hat techniques and strategies as that may get your website banned from the search engines. 

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How to Boost Your SEO by Using Schema Markup

How to Boost Your SEO by Using Schema Markup

Top Ways to Use Schema Markups

Schema MarkupSEO is always evolving. From meta descriptions and title tags to semantic search, it can often feel difficult to keep up.

However, there is one quick tweak that can help improve your SEO strategy. One of the latest advances that can have a huge impact on your rankings for search engines is the schema markup.

It is just beginning to be used for websites and is one of the least applied, so it can really help you gain an edge over the competition. It is particularly helpful in boosting your site in the search engine results pages or the SERPs.

The schema markup uses semantic vocabulary code on your website to help search engines identify the more useful and informative results for users.

One of the reasons why it is so effective is because it helps the search engine understand what your content and data actually mean rather than just what it says.

It changes the way your website is indexed by providing meaning to the words. According to Schema.org, adding the schema markup provides semantic vocabulary in microdata. That means that the word isn’t just the arrangement of letters, but it actually creates meaning. For example if you placed the word Avatar in a Schema markup, it would help the search engines determine if your website is about the movie or the buyer persona.

But do you know how to boost your SEO by using Schema Markup? Here are the top ways to use Schema Markups to improve your SEO.

Website Schema Markup

This markup helps create the search box feature for SERPs which can help your site name appear in the search results.

Organization Schema Markup

The organization markup helps create brand signals. This improves the Knowledge Graph and website snippet presence in SERPs. The key is to identify the logo, the corporate contact information and the social profile links.

Site Navigation Markup

The site navigation markup improves the understanding of your site navigation and structure for search engines.

Breadcrumbs Markup

Breadcrumbs allow the user to understand where they are in your website and help them navigate the page regardless of which page they land on first.

The schema helps your website present rich snippets for your different pages by generating breadcrumbs for the serps.

Video Schema Markup

If you use a lot of videos on your website or you have a YouTube channel, the video schema markup is vital to improving your rankings. It helps Google display the video with rich snippets on your webpage, helping you rank higher in the Google Video search.

Schema Rating Markup

The schema rating markup is great for local businesses. Because more and more consumers want to see the ratings before making a purchasing decision, this can have a huge impact on your bottom line.

This markup essentially allows you to have multiple ratings be averaged together to create an average rating.

Conclusion

Improving your SEO can be difficult, but using schema markups can drastically improve your SEO strategy. Particularly since this strategy is more recent, you can get ahead of the competition. Now that you know which markups to use and how to boost your SEO by using schema markup, you can improve your ratings quickly and efficiently.

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How Do You Fix A Bad Online Reputation?

How Do You Fix A Bad Online Reputation?

How Do You Fix a Bad Online Reputation?  

Reputations are fragile, especially in a world where people can quickly access the internet and say virtually whatever they want about your business. If you know that your company has a bad online reputation, don’t let it grow any worse. Take the necessary steps to resolve it now.  

Determine the Problem 

How do you fix a bad online reputation? A major part of the answer lies in knowing why and how you acquired this poor reputation in the first place. For example, when you read through reviews of your company on popular review websites, you may see the same issues popping up time and time again. Customers may complain that the food at your restaurant is too salty or that the representatives at the front desk are unable to handle simple inquiries. You also may discover that an ex-employee is spreading lies about the company on the web. Once you know the problem, you can start to take steps to resolve it. 

Address the Concerns 

One of the worst things that you could do is to read a negative review with legitimate criticism and fail to respond to it. Many people understand that companies are going to have at least one or two bad reviews. Instead of blaming the company for failing to achieve perfection, they check to see how the businesses respond to these negative reviews. You don’t need to offer free products and services to writers, and you don’t have to agree that all of their complaints are legitimate. However, you should respond to them in a respectful and useful manner. When you don’t respond, it seems as though you don’t care about your customers. When you respond in an aggressive manner, it can frighten potential customers away. For example, they might be afraid to ask questions about products and services because they fear how you will respond. 

Fix the Issues Reputation Monitoring

How do you fix a bad online reputation? You have to fix the problems that are causing this reputation to manifest. Imagine that customers say your restaurant is never open at the hours that are advertised on the website and your social media pages. That concern is a reasonable one since people probably do go out of their way to come to your business. You can simply update the hours and apologize to the writers for what happened. If the issues are more serious, such as poor customer service, then you may need to speak to specific employees to find out what is going on. You could also schedule workshops for all of your employees. Working to interact better with the customers is important for all of your employees since so many people make decisions based on their interactions with others. 

 

A bad online reputation is a problem. This type of reputation means that some customers are unhappy with your business, and it also means that other people are likely to avoid you. Instead of allowing this reputation to continue to ruin your business, take steps to resolve it now. 

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