Flooring Web Design Business & SEO Business
Flooring is always in demand, which is great, but it’s also accessible through many outlets. Thus, a flooring business will need to do all it can to differentiate and catapult itself from and beyond competitors if it truly wants to be successful. These days, that success will in most part be accomplished through website creation and maintenance. Moreover, through a web design business.
Think about it…
People don’t drive around the Dallas-Fort Worth metroplex looking for flooring stores, nor do they look through ads to find one. Rather, they go directly to google and skim from there. The importance of having an informative, appealing, easy to navigate website cannot be overstated. Websites are all about first impressions. Our impatient technological world wants to find answers and purpose immediately, or else they’ll look elsewhere.
Point being, your flooring business needs a great website. Your website will funnel business online, over the phone and in the store. It will give potential customers a close up look at what your business offers without making them leave their Dallas, TX homes.
It’s one thing to highlight the importance of a flooring website, but how it is that you actually make a successful flooring website?
Show off your products/services through web design
There are many tools available to guide you through design, though, they more so cover the basics than the advancements. If you expect your business to grow then you’ll probably want to rely on professional web design.
Professional designers will know exactly how to make your website pop compared to competitors. They understand imaging, videographics, development, content styling, etc. This will especially help promote flooring. A good design will include numerous images of the floor types that your company offers, giving visitors an idea as to how certain floors will look in their homes.
It wouldn’t be a bad idea to outsource one of your many business-owning-tasks and rely on a pro to design a long-term thriving website.
Web designers also understand responsiveness. Responsive web design means a website is accessible and easy to navigate on all technological platforms. This covers smart phones, laptops, desktops and tablets. Again, it doesn’t take a whole lot to turn online visitors away. If someone taps on your website link from their smart phone and finds that half of the drop-down menus are cutoff then that person will probably navigate off the link and search for a different flooring website. You wouldn’t want that to happen.
Gain web traffic through SEO
SEO (Search Engine Optimization) is the strategic effort put forth to rank web pages high on search engine results pages. You will without a doubt see an increase in web traffic if one or more of your web pages are ranked on the first page of Google. That is the goal.
There are specific keyword strategies and content strategies put in place by SEO experts to improve website visibility. For example, say you want a page to rank for the keyword “hardwood flooring”. “Hardwood flooring” should be mentioned at least a handful of times within 500-1000 words of content. It should also be mentioned in certain areas such as the page title, meta title, mete description and in an H2.
Of course, there is a chance much of what was just mentioned went directly over your head. To learn SEO in-depth, please read: What is on-page SEO and how do you master it?
Ultimately, successful SEO will help your web pages be found and clicked on at a more frequent rate. From there, visitors will engage with your web design and from there…
Convert visitors into paying customers
Web design and SEO take care of all the frontend work. It’s then up to you and your company representatives to provide flooring samples, set up estimates, engage with customers, and so on. The job of a web design business and an SEO business is to get people to dial your store’s phone number or to step foot inside your store. Web design and SEO facilitate and maximize those occurrences.
Click4Corp is both a web design business and an SEO business. In summary, we offer all sorts of digital marketing services focused on helping client businesses grow their online visibility. Our staff consists of Web Designers, SEO Experts, Content Writers, Developers and Social Media Experts. We cover all bases to make your business standout online.
Please call Click4Corp at (469) 441-4678 and visit our website—www.click4corp.com—to learn the details of our services. Also, please visit our blog if you would like more input on SEO, web design, and many other digital marketing strategies.