Marketing is all about visibility. The idea is to make your brand or company known to as many people as possible. Marketing can be attempted through billboards, commercials, ads, etc. It can also be attempted on the web. Today’s successful businesses understand the power of an online presence. It isn’t enough to just have a website. An Allen, TX company needs to ensure its website can be accessed on as many fronts as possible. Hence, the extreme importance of SEO and Google AdWords.
What are they and what’s the difference?
The use of Google AdWords is more direct and less hands-on. The essence of Google AdWords is you are paying for advertising slots for specific keywords. Ads actually appear first on a search results page, above the links for SEO. Ads will also appear on the right side of your computer screen after searching something.
You’re essentially paying for prime ad space through Google AdWords. More people will see the ad for your business as they will not have to scroll down to see it. Plus, ads follow people around throughout their browsing. If an ad for your company populates after a specific keyword search, that ad may populate on continued searches, even if they aren’t relevant to your company or product. That’s the beauty of advertising.
What’s the catch?
Price. You can get prime ad space, but you have to pay for it. Prices will vary depending on the keyword and the amount of competition for the keyword and within the industry. You will want to set a budget for Google AdWords. Some AdWords will work right away, others won’t. It will play out as somewhat of a trial run until you find success.
SEO (Search Engine Optimization) is free! That’s the primary difference. SEO can be so effective for small business. You literally don’t have to pay a penny to climb your way towards the top of search engine results pages. However, what you save in money, you will spend on time. Successful SEO requires constant dedication.
SEO consists of:
Precis, on topic content
In a sense, SEO is more effort-based and strategic than the use of PPC (Pay-Per-Click) or Google AdWords. The idea is to create content that includes industry related keywords or phrases. It is tricky because you have to construct your content and keyword selection from a consumer standpoint. Reason being, search engines pick out content through algorithms. Google, for example, will locate links that are most relevant and helpful to whatever is typed into the search bar.
Therefore, you want to combine the two. Create relevant content and include a few keywords or phrases within the content to trigger Google based on searches.
Meta specifics are basically guidelines to ensure the content is presentable on search engines. Specifics include a title that will show in full on a SERP (Search Engine Result Page) or brief 2-3 sentence summary that will be shown underneath the title and permalink on a SERP. These little tweaks can make a huge difference in terms of clicks.
A successful SEO campaign calls for routine fresh content that is fully optimized and ready to be ranked on search engines. It may take six months to a year before you work your site pages and posts up the rankings and start to get noteworthy customer leads. But the goal is to achieve the #1 ranking or the #0 ranking on Google for a particular keyword search.
Why not use both?
It’s tough to say which strategy is better than the other as there are so many different factors that go into each. An Allen, TX company with discretionary income can probably find a lot of success using Google AdWords. With that said, companies that may not have the budget for Google AdWords still have a viable content marketing avenue through SEO.
The best approach is to take advantage of SEO and AdWords. This way your business is covered in the short term with AdWords and in the long term with SEO. From the perspective of a digital marketing company, SEO is more important because it maintains a business’ attention and forces quality content throughout the site. The use of PPC or AdWords acts more as a shortcut to a web presence.
Whichever strategy you decide on for your business, whether it be SEO, PPC, or both, please rely on Click4Corp for expertise. Our team of experts operates with the sole purpose of enhancing business visibility on the digital spectrum and ultimately helping a business grow. Contact Click4Corp today at (469) 441-4678! Also, please visit our blog for additional digital marketing information that relates to your business.