Is your website mobile friendly?
Every digital agency says that you need a responsive website. They all list the exact same reasons: you’ll get more orders, more customers, a better user experience. What they don’t tell you is the more subtle impact that a responsive website has on you and your business.
Many business owners today wait until it’s too late to jump on the proverbial bandwagon. By the time they get their websites to be responsive, their competitors will already have the edge in their niche.
Or, perhaps you know the problem and decide to go fix it yourself, just to save a few hundred or thousand dollars. So you get online, go shopping for a responsive template, and install it with minimal effort.
Will you be surprised when nothing changes?
You shouldn’t be.
While thinking about the question, “Is your website mobile friendly?” please keep these three things in mind:
- Don’t assume a responsive website is the answer to all of your business’s problems.
- You can’t do everything.
- Don’t wait until the last minute to implement important changes.
Let’s address these one at a time.
It’s Only Part of Your Solution
When you go to the doctor, he does an examination on you. If you tell him you’re sick, he asks about all of your symptoms first. Then he examines you carefully before he draws a conclusion. This is what you need to do in order to get your business in working order.
A responsive website is only part of your overall solution. Think of it as a piece of the puzzle. You need all the pieces in order to complete the picture. Similarly, you need more than just a mobile website in order to attract more customers and grow your business.
Think of your website change as the first step in an online marketing makeover.
Don’t Be Afraid to Ask For Help
In order to save money, many small business owners become a jack of all trades. This is disastrous to the life of your business.
Your time should be spent running your business. Other tasks need to be delegated, sometimes to outside sources.
Look at your competitor’s website. Do you think he did all that work on his own? No. More than likely, he hired a company to work on his website and marketing while he focused on what was important.
If you want to keep up with your competition, you need to imitate them. Don’t just imitate their strategy. Imitate the way they implement it.
Get There First
Sign up for newsletters and communities that will keep you abreast of what is going on in digital marketing. Sign up for at least three different sources. This will give you a variety of news and viewpoints.
This is the only way you’re ever going to stay ahead of your competitors.
Digital marketing is constantly changing, and you need to change with it. If you don’t, you’ll always finish last.