Marketing is essential for all businesses. If you aren’t actively promoting your products or services, how will people know what you offer? Well, you can streamline this process by using marketing automation.
Overview of Marketing Automation
So, what is marketing automation exactly? It’s the methodology of using software, technology and processes to automate marketing tasks. While some marketing tasks should be performed manually, others can be automated.
Using a social media management tool like HootSuite, for instance, allows companies to automate their Facebook and Twitter posts, and customer relationship management (CRM) software can automate email followups.
Other ways in which marketing automation can be used include the following:
- Send billing confirmation emails
- Segment customers and prospects
- Data harvesting
- Optimize and manage online advertising campaigns
- Lead generation and scoring
- A/B split testing
- Publishing blog posts
Marketing automation has become increasingly popular in recent years. Statistics show that more than half of companies use marketing automation. Whether your company revolves around business-to-consumer (B2C) or business-to-business (B2B) sales, embracing this methodology can help you achieve your professional goals in multiple ways.
Benefits of Marketing Automation
Marketing automation offers a variety of benefits, one of which is increased productivity. If you perform all marketing tasks by hand, you won’t have time to focus on what really matters: growing your business. Marketing automation, however, allows you to use your time more efficiently, which in turn promotes increased productivity.
Furthermore, marketing automation can prove invaluable in optimizing your digital marketing campaigns. For instance, you can automatically collect data on different landing pages to determine which variant yields the highest conversion rate. With this information in hand, you can optimize your campaign for a higher return on investment (ROI).
Marketing automation also takes some of the technical difficulty out of digital marketing. Not all business owners have the skills and experience needed to manage their marketing campaigns. Thankfully, though, they don’t have to, as marketing automation handles many of these tasks.
Marketing Automation Tips and Strategies
If you’re interested in using marketing automation, you should begin by defining your goals. Maybe you want to save time, or perhaps you want to increase your ROI. Regardless, you should identify your reasons for using marketing automation.
It’s a good idea to begin marketing automation with basic tasks, such as scheduling blog posts or social media content to publish in advance. As you become more familiar with the process, you can apply marketing automation to other channels.
Finally, consider hiring a digital marketing firm like Click4Corp to assist with marketing automation. They’ll work closely with you to create automated marketing processes tailored specifically for your business.
After reading this, you should be able to answer the question: What is marketing automation? This catch-all term simply means to automate marketing processes.