When it comes to targeting millennials social media has gotten a lot of credit in the past few years. Millennials are considered to be a hard nut to crack. Hardly do you see the SEO strategies factored in digital marketing strategies that are aimed at this group of vibrant online users.
However, SEO continues to play a critical role, in helping business gain visibility and improve the brand’s credibility online. SEO can also play a role in online marketing strategies in Allen that are aimed at millennials. The following are some of the reasons why being top on search engine rankings should be part of that strategy.
Adblock is one of the most recent phenomena that has proven to be a headache to digital marketers wanting to reach out to younger audiences. Young people between the ages of 18 and 24 are most likely to use adblocking software. The statistics also show that highest earners in the group are most likely to block out adverts.
This shows that most millennials despise any form of promotional content. SEO provides content that is more likely to resonate well with millennials. Social media has in recent years been plagued by a decreasing organic reach. Businesses can no longer fully rely on social media posts, and have to pay for advertising as social media platforms continue to realize record breaking advertising revenues.
Because millennials value authenticity, you still need to work on your content when applying these online marketing strategies in Allen. Your web visitors should not find a page full of products when they click the link on the search results. You will need to create pages with a lot of content whose value is easily discernible. Content with a lot of information about the products you are promoting, is always a good strategy. You should, however, avoid making it too promotional, otherwise it will lose its authenticity.
It is important to incorporate different types of media in your content. Video is also fast becoming the medium that most millennials use to consume content online. 8 out of 10 millennials follow brands on YouTube and Facebook, according to statistics from Animoto. It is therefore not a bad idea to incorporate video content on your landing page.
Video can add a lot of value to your content. It can incorporate visuals that make it easy to understand complex concepts. Most people consider video to be expensive to produce. However, it can simply be an over the shoulder recording on how to install and use a new software.
It could be a tutorial with you explaining parts of a process with simple illustrations that you can make on your own or find online. There are also numerous online tools that have made producing short videos easy to accomplish in a couple of minutes.
If you want to incorporate SEO as part of your online marketing strategies in Allen, you may want to consider going for local agencies. These agencies are familiar with the cultural and logistical challenges of that local area. They can help you anticipate these obstacles as you go about implementing your digital marketing strategies.