Leading Texas-based digital marketing agency provides measurement tool which links marketing campaigns and telephone conversations that depend on them.
Allen, TX – September 11, 2017 – Click4Corp, a Dallas, Texas-based digital marketing agency providing advanced tactics such as web design, search engine optimization, web development and more, announced it is now offering website phone call tracking services for companies to track and analyze incoming calls, described by Click4Corp representatives as a measurement tool that links marketing campaigns and the telephone conversations that depend on them. Further, the agency says call tracking is a technical solution for assigning and analyzing incoming phone calls corresponding to different marketing sources and campaigns.
“Thanks to the data collected by call tracking, clients are rewarded with an accurate and reliable view of the performance of each communication medium that they use in their strategy,” says Mo Daka, founder and CEO of Click4Corp. “This data allows calls to be analyzed based on traffic sources and visitor sessions, which can then be used to analyze pre-call visitors, origins of calls and multi-channel funnels. We can now analyze calls from the different media our clients use, such as Google AdWords, Bing, Facebook, directories, emailing, ad sites, partner sites or SMS campaigns”.
“Indeed, this solution complements web analytics to provide clients with an overview of channel-by-channel marketing performance. Now, clients can be made aware of the number of calls triggered by their brochure, advertising insert in the press or even by their website; this is precisely why tracking calls is positioned as a complimentary solution in a global communications strategy.”
Through Click4Corp’s call tracking services and to Daka’s point, clients will be able to analyze which calls are coming from offline campaigns such as catalogs, poster boards, flyers or brochures and even radio or TV ads, with the multiplication of the numbers used making it possible to analyze the results of campaigns by channels and media utilized. Additionally, clients can now analyze online and offline advertising campaigns to improve their return on investment.
“Even today, telephone calls represent the majority of commercial communications for most industries.” adds Daka.
According to Click4Corp representatives, call tracking makes it possible to identify and analyze calls that are made as a result of business link campaigns by keyword group, for example, or even keyword-by-keyword; these services and devices are also very valuable for the fields of activity or a prior telephone call that is linked to the act of purchase – such as in real estate, the craftsman industries or business-to-business transactions.
Though the practice of tracking has long-existed through the use of one or more specialized numbers for marketing campaigns, it has recently evolved with the emergence of specialized providers that propose the creation of specific numbers which are then redirected to an advertising company. Some tracking solutions linked to websites, say Click4Corp reps, allow for “dynamically modifying” the call numbers displayed on a site based on the source of a visit.
“A client may already follow the effectiveness of his or her advertising campaigns and their website on the Internet, but now they can be aware of the number of unique monthly visitors to their site plus the click-through rate on paid ads and emails.” concludes Daka.
“It’s definitely a win-win proposition.”