Rewind to 2012, when two long-time corporate advertising business partners (let’s call them Barbara and Victoria), longed to leave the marketing rat race behind. They’d loved their creative ad work for years, but now wished for something else, something new and exciting…but what?
Following a particularly grueling 10-hour flight from Ireland, Victoria complained bitterly. Exhausted, her trip was made monumentally worse by the lack of a decent airplane pillow. The third time her airline-issued mini pillow slipped backwards onto a stranger’s feet, the man gruffly warned he wasn’t picking it up again. No sleep was had by weary her, but she noticed no one else seemed to be resting comfortably, either.