Professional Logo Design Services in Dallas, TX
Out of the thousands or so logos you see every year, on everything from food items to gas stations to sneakers, how many do you think are clever, unique, and striking? Not a lot, we would reckon. Designing a logo is much more than drawing a pretty picture and slapping it together with your brand name. There are a number of variables at play.
Your logo is the signature of your brand, and one of your company’s most valuable assets. It is the single element that will symbolize your brand more than anything else. Don’t roll the dice on it – let the team of creative Dallas logo designers at Click4Corp do all the legwork and give you a brand identity none of your clients, prospects, and partners will ever let slip from memory. We have the experience, expertise, ideas, and resources to help you create a bespoke “profitable” logo design that accurately reflects your business and everything it stands for.
What is a “profitable” logo design?
You may be wondering what it means exactly for your logo identity to be “profitable.” After all, a logo is not a commodity or a service that could be inventoried and sold for profit. Why should you care if your logo is “profitable”?
A profitable logo is the one that has certain characteristics and rewards the brand it represents with maximum profit potential.
- It attracts the ideal target audience and potential clientèle
- It communicates one targeted message
- It represents your brand only
- It has longevity
- It meets all four of the above criteria, no matter in what medium and format it is displayed (print, web, large, small, etc.)
So how is it that we make sure that the above criteria are met, for maximum profit potential of your brand?
We make your logo design uniquely YOURS
Too many brands take the wrong approach when creating a logo identity. They often, at times, think of the same imagery, take the same approach, use the same thought process as most of their competitors. This results in a logo identity that is not just seemingly suitable for your brand but is also suitable for all your competitors as well. In turn, this deems the logo unsuitable for anyone. Take, for example, an organization that manufactures staplers. At first, the ideas for a logo identity may involve using a stapler or a staple. This may seem like a good idea at the time; however, all of your competitors will have considered the same approach.
At Click4Corp, we will make sure that your logo is unique to you and to you only. We will give you something unique that stands out from your competitors. This uniqueness is what will differentiate your logo identity and make it be more memorable to your customers and clients. We like to think of our logo design services in Dallas, TX, as branding your identity into a consumer’s brain — much like a cattle brand — leaving a permanent mark that will never go away.
Our logo designs stand the test of time
A dangerous trap to consider, when having an identity designed for your organization, is the urge to go trendy. Trendy design styles may look hip and cool for a logo identity, but you need to consider how that logo will look in 5 or 10 years. Many visual trends in logo identities have come and gone in the last 20 years. Many of them will now look extremely dated. Some companies have even had to go through the process of a redesign after only a few short years, because their logo looked very dated. Another side effect of a trendy logo identity is the fact that, by following trends, your logo identity must work harder to differentiate itself from your competitors’ logos. If all the logos in a market segment have a similar trendy design style, how are any of them going to stand out?
Our team of designers can separate the trends from good design that will stand the test of time. Because the logo is likely to be the only consistent item of every marketing endeavor for at least the next 10 years, we will make sure that the logo is what solidifies, not dates the marketing.
We keep it simple
We know that complicated logo designs might look attractive when you are looking at them, but what is the target audience going to come away with? The odds are that no more than 5 minutes from the time they first saw your brand logo, they will have completely forgotten what it looks like. Well, at Click4Corp, our logo designs are simple and will help you stay in your audience’s brain longer, which will help them remember your brand, which will hopefully bring them to you when they require your services, which is the goal after all.
We know the psychology behind colors and shapes
There is a reason most restaurant logos are red in color. Red on a subconscious level makes you hungry. Blue makes you feel relaxed, black makes you look distinguished, and the list goes on and on. Our designers have the experience to know which color represents your brand the best. We will create your logo in tones that will make your customers feel the emotions you want them to.
Shapes are also an essential factor when designing a logo, as shapes can mean just as many different things as colors can. A circle gives the feeling of community, wholeness, perfection. A rectangle gives a sense of logic and security, while a triangle represents strength and structure. We will factor all of these in when designing a logo for your brand.
For every color and shape, there is a feeling or thought associated with it; our goal is to come up with the right combination for your brand.
We focus on readability too
You want people to see your logo and business name; you do not want them to take 5 minutes to figure out what it says. Very rarely are logos memorable when they have curvy fonts and lines going every which way. The team of designers at Click4Corp will make sure that your brand logo has clean, crisp fonts that are easy to read, even from afar.
Our designs are scalable
Will your logo look as good on a promotional item like a pen as it will on a billboard? Most of the logos out there will not. We blame the recent widespread use of online tools to create logos for this reason. Sure, someone can use all sorts of neat filters built into these tools to make a pretty design, but what happens when you have to put it on a billboard? Odds are, it was not created large enough to print correctly on a large surface, and you will either have to pay someone else to recreate it or forget about that advertising opportunity whatsoever. Or better yet, what happens when you want to get some promotional pens made and your logo will not transfer well because all the complicated drop shadows and gradients just bleed together on such a small surface that you cannot even read what your logo says?
We will make sure your logo designs have excellent scalability and will look just as flawless on a pen as they will on a billboard.
Take the step towards making your brand a memorable one. Call us today!
When you partner with Click4Corp for your logo design needs, you can guarantee that your logo identity will be very strong and beneficial to the profits of your organization. We have been working as logo design professionals in Dallas, TX, for years, and we prefer to let our portfolio speak for itself. We are professional, skilled, knowledgeable, and business-oriented, and we always take the time to thoroughly analyze the business profile of each customer to come up with a tailored solution for their logo design. For more details on the logo design services we provide, feel free to give us a call at 469-441-4678.