How to increase organic traffic to your site
Paying for viewers and publicity is an option for a website, but why not gain traffic the free way instead? Organic SEO brings attention to a website at no cost and it is by far the most effective approach to gaining traffic. Though, it’s no cakewalk. Reaching viewers organically does require hard work and strategy. Here are a few tips to help your website increase organic traffic:
Post excellent content
Often times we get too caught up in the optimization aspect of a website. As a result, we either neglect the actual content or put forth a lackluster effort towards it. Remember, excellent content creates credibility. Excellent content keeps readers engaged and keeps them coming back. It’s a turn off when a site posts content with grammatical errors or content that is irrelevant or uninformative. After all, most websites represent companies. For this reason, they need to be written in a professional manner. If not, the company will lose credibility. A loss of credibility means a loss of customers.
So, make sure your website’s content tailors to your targeted audience. Make sure it is prepped to provide each viewer with the information he/she is looking for. And, by all means necessary, eliminate grammatical mistakes!
Blog, blog, blog
The perfect way to increase organic traffic is through blog posts. If your website doesn’t have a blog page, you should very much consider adding one. Blogs keep viewers informed with company and industry related news and information. They are also more search-friendly as they tailor to general inquiries or thoughts relating to your company or industry.
Plus, blogs are fresh content. All of the other pages within your site will likely remain similar over time. You may make subtle changes to a page; however, it won’t be brand new content like a blog post.
Each page or post includes a meta section. This section includes the title, URL, and snippet. The meta section is a great opportunity to ready your page or post for search engines. All three aspects of the meta section will appear on Google’s search results. Specifically, it is what viewers will see when the link to the page comes up on Google. Therefore, you want to make it as enticing as possible. The ultimate goal is to create optimized content that earns the #0 ranking on Google.
Keyword usage is a major part of SEO and it will increase organic traffic if effectively executed. Finding the best keywords for your website is a meticulous effort, but it will pay off tremendously if you succeed. Continuing with the theme of this blog post, keywords revolve around user searches. You want your site’s keywords to reflect the words that users type into the search bar on any search engine.
However, you want to avoid keywords that are too common to your industry. This is where long tail keywords come into play. Long tail keywords are more so specific to your product or service. They are generally phrases rather than individual words. For example, instead of using “ice fishing” as your keyword, use “ice fishing Desertville TX”. Use the city that you service within the keyword. This will separate your content from your competitors to a considerable extent.
Internal links are a simple way to direct visitors to your most popular pages. You should include links to your site’s home page throughout all of your content. The blog page and “contact us” page are also key to link to. Internal links keep viewers on your website for a longer time.
A viewer may come across one of your company’s blogs and like it so much that they decide to click onto your company name. Suddenly, the viewer is on your home page ready to view all that your company offers. Keep in mind, the longer a viewer stays on your site the more your search ranking will boost. Just be sure not to use too many internal links. Too many links on a single page can turn viewers away as it signifies spam.
Today’s engaging technology greatly benefits businesses. Social media platforms such as Facebook, Twitter and LinkedIn give companies a voice. Social media content is meant to be fun and creative. It gives companies the chance to prove their character and to engage with potential customers. Make sure your website takes advantage of the power of social media. Provide links to your company’s social media pages throughout your website, perhaps on the footer of each page. All in all, active social media posting is a surefire way to increase organic traffic.
You think you handle all of this? The execution of each one of these steps will work wonders for your site, and therefore your business. It can be time consuming, but it’s well worth it in the long run. If you would like professional help in increasing organic traffic to your website, contact Click4Corp. We have a team of experts designated to help your website in every way. Our goal is to help you grow your business. Please view our blog to learn more about SEO strategy.