If you’ve got a website, you’ve probably heard someone telling you that you need to work on your SEO. That begs the questions, of course, of what is SEO and why should you care. While the concept can seem fairly complicated at first glance, the basics behind it are simple. Once you can understand what SEO is, you can begin to learn what it can do for you. In time, you’ll join the crowd that’s consistently telling people to invest in SEO – especially once you see the rewards that you’ll be able to reap through the best SEO practices.
What is SEO
Search Engine Optimization, or SEO, is the process by which website owners adapt their sites to the needs of search engine ranking algorithms. At its heart, SEO is a series of steps one can take to ensure a better ranking when people search for a specific set of key words. SEO has existed in a number of forms for almost as long as the internet, but today’s version of SEO can be generally divided into two separate pieces – the work that’s done to satisfy Google’s automated webcrawlers and the work that’s done to entice human readers to visit and stay on a page.
What You Should Care
There are a few good reasons to care about SEO. First and foremost, it’s the fact that good SEO helps you to rank more highly on a search page. While you might think that your content should speak for itself, the truth is that most visitors will only look at the top two or three search results. Of those who are left, almost none of them will ever go beyond the first page. It doesn’t matter how good your design might if no one will visit your web page.
SEO is also useful because it helps you to craft a site that’s more likely to entice visitors to spend time or money. SEO may largely be able to search engine, but it has become more and more about how to keep visitors on your page. This means not just creating good content, but figuring out how to convert a visitor into a paying customer. If you can follow the key elements of SEO design, you should be able to start monetizing your website in a more productive manner. SEO is a key part of making sure your website is profitable.
So, now that you know the answer to the questions of what is SEO and why should you care, it’s time to figure out the next steps. There are quite a few things you can do to your own site to make quick changes and there are certainly professionals out there who are willing to help you to make deeper changes. Once you appreciate the value of SEO for your website, you can figure out how you’re going to incorporate it into your business plan going forward. SEO isn’t a flash in the pan – it’s something all website owners need to understand and incorporate into their sites.