Before we talk about Digital Marketing Transformation, let us consider its predecessor, Digital Transformation, a concept that has taken corporate America by storm.
Digital transformation refers to the adoption and use of modern-age technological systems to enhance business processes. However, it may also necessitate new skills, talent, and organizational innovations.
But, how does Digital Marketing Transformation fit into the scenario?
Digital marketing is part of digital transformation, allowing marketers to optimize plans by providing precise user data and metrics. It tells you what works and what doesn’t to make your approaches agile, focused, and responsive.
What is a Digital Marketing Transformation?
Digital marketing transformation can seem different for every organization based on its operations, size, scale, and business objectives. It is a league of its own. In essence, it means implementing digital marketing approaches to different areas of your business and improve on the following:
- Overall business operations
- Communication channels
- Business perspective culture
- Ways for delivering value to consumers
Although some areas are unique to every business, there are a couple of constants too. Digital marketing transformation urges a shift from digital complacency to proactive pursuits through proper use and optimization of the different digital marketing channels.
In short, digital transformation in marketing would refer to refining your digital channels, gaining deeper insights encompassing your business, and improving customer experience. The more digital marketing literacy your organization acquires, the more sound your business gets. Embracing your digital capabilities allows you to see the world in a new light and with newer insight.
Signs Your Business Needs a Digital Marketing Transformation
Being naïve about the digital marketing realm and having no comprehensive vision are the two most important signs your business desperately needs a transformative strategy.
If you have a plan in place and do not see results, you might again need an overhaul. There are chances that you might entirely be unaware of whether or not you are getting 100% results from your campaigns, and there can be several gaps in the same. Therefore, if you do have a marketing strategy but don’t know if it’s reaping benefits, watch out for these signs that your digital marketing efforts need a makeover:
- You aren’t yielding real-time results concerning your revenue numbers
- Not seeing tangible results or measurable and maximizing return on your marketing investment
- Your social media posts are only hearing crickets and not generating money-making results
- You aren’t driving any visitors or generating traffic but seeing no conversions
- The paid ad (pay-per-click) returns are abysmal, i.e., incurring more expense than covering any
- You follow a publish-and-pray policy all the time, which may be getting you out of the league
- Your customers aren’t showing any interest in your business offerings
- Throwing campaigns all together last minute is your go-to strategy
- You are leaving your search engine ranking to chance
- The website isn’t showing up on search engine results pages
- You don’t understand how to analyze social, SEO, and ad campaign performance
- Last but not least, you aren’t reaching customers across multiple touchpoints with a cohesive, multichannel marketing strategy
If the above points apply to you, digital marketing transformation is the way to go. Channeling your money blindly into marketing campaigns without understanding whether or not those are driving any outcomes is simply wasting your time, energy, and expenses.
Step back, analyze your current situation, and overhaul your marketing to get ahead of the competition and generate more profit.
Digital Marketing Transformation Is What Your Business Needs
An appropriate digital marketing transformation tactic can reap potentially revelatory returns for your business. But how will seizing the opportunity make you an industry leader?
Digitization Makes Data the King
Before the digital transformation, a major blind spot in marketing was the lack of high-quality data for better decision-making. Once an advertisement was released, there was no way to gauge its effectiveness. Analytics came out as a game-changer to emphasize just how valuable the marketing efforts will be.
With each platform, more granular data may be available, including the location of the viewers, click-through rate, or what time of the day garnered the most views making marketing even more worthwhile for any business.
Digital Interactivity Is Changing Marketing
It is digital transformation that brought about a massive change in the interactivity of different markets. Digital media gives customers more choice over what and how they consumer and how they share it further.
For example, consumers can now choose what they want to consume on a website, how they want to interact with a company’s social account, and even leave feedback, changing the entire engagement landscape. Interactivity is gaining a new level of transformation and the scope for how marketers approach their target audience.
Automation Combined With Metrics Increases Proactivity
Your customers could be right on the fence about making the final decision. Some might get really close to the purchase, only to end right before the payment phase, and not commit to the actual buying decision.
Automation techniques clubbed with metrics mean it can track customer behavior. When your tools and software recognize specific actions, they timely react to those.
So, for instance, when a customer rejects the final payment and leaves the cart unattended, your software can send personalized emails or push notifications to remind the customer without involving a human agent. Not only does this maintain customer engagement but also improves marketing responses and productivity.
Digital marketing isn’t a “wish to have” decision. Today, it is a must-have strategy to grow your business. Furthermore, utilizing the ever-increasing digital tools will broaden the horizon for you. Merging marketing with technology transforms your business landscape. Some specific tactics can include:
- Website optimization
- Search engine optimization (SEO)
- Content marketing
- Social media
- Email marketing
- Video marketing
- Paid search (PPC)
- Marketing automation
- Influencer marketing
- Artificial intelligence
Does your digital marketing transformation include any of these? Well, DMT is more than a buzzword. Besides, we are in the middle of a marketing revolution, evolving rapidly from traditional tactics to a new-age digital marketing mix. DMT promises a change, competitive advantage, efficiency, and effectiveness. If you are up for it, get in touch with Click4Corp, a nationally recognized digital marketing agency, to help your brand get seen online.