All About Digital Marketing and How It Can Boost Your Business
Marketing has always been about connecting with your targeted audience in the right place at the right time.
Though traditional marketing strategies are definitely here to stay, the best approach to marketing in this digital age is to reach potential consumers where they already spend most of their time — on the internet.
Enter digital marketing.
What is Digital Marketing?
At its core, digital marketing refers to the incorporation of tech-focused promotional tools to help businesses extract more performance out of their advertising.
In other words, it is the marketing of products / services via multiple channels of digital media, mainly enabled by the internet.
Advantages of Digital Marketing
1. The cost.
Traditional marketing strategies, such as print ads and radio spots, can be very expensive to implement and may require deep pockets to work as a long-term approach. This makes it virtually impossible for small and medium-sized enterprises with limited budgets and resources to compete with giant corporations for ad space.
Digital marketing, on the other hand, positions businesses of all sizes and nature on the same playing field. Compared to the expense of running a traditional ad campaign, digital marketing is a far more economical way to advertise your business to prospective customers.
Consider this – through social networking platforms such as Facebook or Instagram, a small business could very well expose more than 1,000 people to its products and services for less than five bucks. However, the same exposure by advertisement mail, also known as direct mail, typically costs around $60.
Time is the only big expense in digital marketing, as these campaigns take time to work their magic. In our opinion, however, the results are well worth the cost.
When you spend so much money on your marketing strategy, you should stay on top of the performance of the campaign.
Unfortunately, with traditional marketing tactics, it can be difficult to gauge how well your campaign is performing. While you can use what you observe from the final results of one campaign to refine future strategies, there is not much you can do to tailor your ongoing campaign for the best results.
Digital marketing, on the other hand, takes the guesswork out of determining whether your action plan is actually working, as it allows you to track the performance of your campaign in real-time. For example, you can monitor your SEO performance with Google Analytics by tracking various metrics, such as clicks, conversions, bounce rates, among others.
When you get insight into the performance of your campaign, you are able to fine-tune its structure while it is still active. And since you are no longer speculating about what is working and what is not, you can eliminate unnecessary expenses and direct your resources on strategies that are most likely to increase your ROI.
With traditional marketing, you take a wild stab in the dark that your marketing message will hit your target audience. While there are surely ways to improve your odds of success with traditional marketing strategies, they simply do not provide the same targeting possibilities as digital marketing.
With digital marketing, you can make sure that your message reaches the right people; people who are interested in your business and those who want to hear from you.
With SEO, for example, you can exclusively target the customers who are interested in your business and are willing to buy your product or services. And with Facebook or PPC ads, you can even define your audience by attributes such as age, gender, occupation, interest, hobbies, and more.
By narrowing your intended audience, you can work to get more out of your marketing spend, as you no longer have to worry about losing money on ads that will not target anybody who is genuinely willing to do business with you.
When using traditional marketing tactics, you will certainly experience a limit in terms of your marketing’s reach and scale.
For example, print ads are confined to a particular location, market and time. And if you want to expand the scope of your print ads, you need to back up your ads with huge funding.
But there is no limit to your scope in digital marketing.
According to Forbes, 82% of customers are performing online research before buying any product and service. And TechCrunch estimates that 79% of people are shopping online.
With the right digital marketing plan, you can easily reach out to these engaged consumers.
5. The engagement.
Digital marketing also provides an effective forum to connect with and engage your core audience.
Rather than publishing content and never hearing from your customers ever again, you can engage in one-on-one dialogues with your customers in real-time. This will allow you to gain valuable insight into your customers. That is something that traditional marketing tactics just don’t allow for.
As you can see, there are many advantages of digital marketing that will revolutionize the way your business can reach and engage your core audience. But maybe you are thinking, how do I get started?
When you are ready to jump start your online marketing endeavors, the Dallas digital marketing experts at Click4Corp can help.
Our team will enable your business to take advantage of the many benefits of digital marketing by providing a variety of effective services such as Local Listing Management, PPC Management, Social Media Marketing, Branding, Email Marketing and Search Engine Optimization (SEO).