Track Your Website Performance with Google Analytics 4

Track Your Website Performance with Google Analytics 4

Strengthen your website through Google Analytics 4   It’s a competitive world out there. So much competition among businesses for advertising, social media, web traffic, etc. Finding an edge over your competition requires more strategy than ever. That being said,...

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SEO and PPC: Why They’re Better When Used Together

SEO and PPC: Why They’re Better When Used Together

The benefits of SEO and PPC, as a unit   Many businesses see SEO and PPC as two separate digital marketing strategies. While the separate approach is often reasonable, using each strategy simultaneously can work wonders for a business. The sole purpose of...

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How can your brand best engage with seasonal content?

How can your brand best engage with seasonal content?

Engaging customers with seasonal content   There are certain periods within a year that your company can really take advantage of. For example, the Christmas season, Halloween, Independence Day, and Presidents day. Holidays present opportunistic ways for a...

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Organic SEO vs. PPC

Organic SEO vs. PPC

Organic SEO vs. Pay-Per-Click The great SEO debate: Organic vs. PPC. While it seems like the two are competitors, they are actually more of a partnership. You see, a prominently accessible and high-trafficked website will benefit most from Organic SEO and PPC.  It’s...

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Becoming #0 in Search Results

Becoming #0 in Search Results

Accomplishing a #0 page rank is the Holy Grail of SEO. Such an accomplishment is a hands down indicator that a specific content page was effectively structured, included optimal keywords, and was formatted in outstanding fashion. What does #0 page rank mean?   #0...

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