Strengthen your website through Google Analytics It’s a competitive world out there. So much competition among businesses for advertising, social media, web traffic, etc. Finding an edge over your competition requires more strategy than ever. That being said, what if...
The benefits of SEO and PPC, as a unit Many businesses see SEO and PPC as two separate digital marketing strategies. While the separate approach is often reasonable, using each strategy simultaneously can work wonders for a business. The sole purpose of marketing is...
Engaging customers with seasonal content There are certain periods within a year that your company can really take advantage of. For example, the Christmas season, Halloween, Independence Day, and Presidents day. Holidays present opportunistic ways for a company to...
Organic SEO vs. Pay-Per-Click The great SEO debate: Organic vs. PPC. While it seems like the two are competitors, they are actually more of a partnership. You see, a prominently accessible and high-trafficked website will benefit most from Organic SEO and PPC. It’s...
Accomplishing a #0 page rank is the Holy Grail of SEO. Such an accomplishment is a hands down indicator that a specific content page was effectively structured, included optimal keywords, and was formatted in outstanding fashion. What does #0 page rank mean? #0...
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