Google is increasingly using structured data content within sites to provide answers to users on its results pages thanks to its knowledge graph of direct responses. Who will use the structured data content? Why are rich snippets interesting for your site and its visitors?
Why Structured Data is Important for your Websites
Well, your performance in SEO depends on structured data, and your website will be more or less easier to visit with structured data content. Structured data content also positions you higher in long-term search results. Today, Google strongly recommends that webmasters use structured data markup due to the ease of understanding the content for visitors, and a possible integration into Google’s knowledge graph.
Functionality is integrated with the ability to preview a search result in the SERP. You can also add structured data to your website using the Google tools. Google tools also integrate a test of the structured data.
According to Google’s definition, rich snippets are extracts: the few lines of text that appear under each search result, and that are designed to give users an overview of the content of the page and show them the relevance of the result by to their request. The structured data help Google display the most relevant results possible according to a search query. Rich snippets are now very important in terms of enhancement, and thus visibility on Google. You’ll notice benefits for your site with structured data. They are essential for your SEO. That is why structured data is important for your websites.
Search features to be displayed also appear on this page. The structured data helps Google better understand the content of your web page in order to enhance your links by displaying additional information. It is therefore timely, at the time of Google Hummingbird, to discover this structured data and to learn how to integrate it into your content.
A website which informs its enriched data will have the chance to have more visitors. Using structured data on your web pages also helps improve visibility in search results. The use of structured data for your e-commerce site can highlight your products in search results, the microdata is not visible to visitors and it does not affect the overall layout of your site.
Structured data increases your visibility by delivering more information about your business in the search engines. You should therefore know how to code in HTML to integrate microdata to the pages of your website. The structured data test tool will verify that Google can access your structured data.
Google also takes structured data into account to determine your position in the search results. Structured data therefore helps Google to better understand the content visible to the visitors, and it does not affect the general presentation of your site. Note that you can only specify a data item if it is visible on the page of the displayed URL.
Then you’ll tag the image if any, the date, a tag or keyword, the author’s name or the category. And, Google Search Console also helps you tag your old content without any code to install. You then tag your markup by highlighting the title first and selecting tags in the small window.