Track Your Online Performance with Google Analytics

Track Your Online Performance with Google Analytics

Strengthen your website through Google Analytics

It’s a competitive world out there. So much competition among businesses for advertising, social media, web traffic, etc. Finding an edge over your competition requires more strategy than ever. That being said, what if I told you there was a dynamite way to track all that goes into your business’ digital marketing efforts? It’s a little something called Google Analytics.

Learn your website’s strengths and weaknesses

Google Analytics provides statistical analysis to enlighten a business as to what it is doing well and what it needs to improve on. For example, you can find out which social media avenue is bringing the most traffic to your website. If you see that Facebook has endured the highest number of sessions over a two-month span, perhaps you should focus on pushing your most popular product or blog topic through Facebook.

Google AnalyticsOn the other hand, maybe you see LinkedIn towards the bottom of your social media range. You can put less time and money into LinkedIn promotions/advertising and direct it to a stronger social media stream. Google Analytics will display statistics for every aspect of your website’s traffic. You can constantly adjust your site based on the specific numbers.

Determine your ideal audience

Another cool aspect of Google Analytics is its demographic monitoring. You will be able to see age ranges, genders and locations that are influencing your web traffic. If the majority of your visitors’ stem from Dallas, TX then you should commit a good chunk of advertising to Dallas, TX. If 30-35-year-old male visitors contribute the majority of traffic then you should create web content that renders to that particular audience. There is no need to overthink your efforts; Google Analytics does most of the thinking for you.

Find out which pages are performing better than others

Speaking of content…you can see which pages and blog posts are most popular among viewers. Site content is crucial to organic SEO; therefore, it’s essential every bit of content is optimized and consumer-friendly. Google Analytics will show page views, unique views, bounce rates, pages per session and average session duration. These numbers will show for each page within your website, including individual blog posts.

Thus, if you see that a certain page is not performing well, you should review that page to determine whether or not optimization improvements need to be made. Maybe you’ll need to change the alt text for an image or add a few internal or external links. At the end of the day, your website’s success is completely reliant on visitors and conversions. You want to ensure the site is prepped to increase both.

Track new leads

Every Dallas, TX business wants to generate leads. Simply put, your business will not grow without a growing customer base. You can trace leads in Google Analytics by setting “goals” under the “admin” section. You can track opt-ins for contact forms and downloaded guides and set up a particular landing page for confirmation of a new lead. It’s an instantaneous way of notifying a business of potential new customers.

As you can tell, Google Analytics offers precise analysis to make marketing, site optimization, and business growth so much easier. In a way, Google Analytics is the set of eyes for a website. It’s a tool that sees all that is going on within the site and communicates it to the brain (you) of the site. A business will have a surefire way to gain a competitive edge through the use of this innovative tool.

Click4Corp has found extreme success in monitoring a client’s website in Google Analytics. We inform every client of all the facets that were mentioned above and we ensure every aspect of a client website is in line with its analytics. Let Click4Corp help grow your business! Contact us today at (469) 441-4678. Also, please visit our blog for additional helpful digital marketing tips and information.

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What is SEO and Why Should You Care?

What is SEO and Why Should You Care?

What is SEO and Why it’s Important to Your Website?

If you’ve got a website, you’ve probably heard someone telling you that you need to work on your SEO. That begs the questions, of course, of what is SEO and why should you care. While the concept can seem fairly complicated at first glance, the basics behind it are simple. Once you can understand what SEO is, you can begin to learn what it can do for you. In time, you’ll join the crowd that’s consistently telling people to invest in SEO – especially once you see the rewards that you’ll be able to reap through the best SEO practices.

What is SEOSEO Sharing

Search Engine Optimization, or SEO, is the process by which website owners adapt their sites to the needs of search engine ranking algorithms. At its heart, SEO is a series of steps one can take to ensure a better ranking when people search for a specific set of key words. SEO has existed in a number of forms for almost as long as the internet, but today’s version of SEO can be generally divided into two separate pieces – the work that’s done to satisfy Google’s automated webcrawlers and the work that’s done to entice human readers to visit and stay on a page.

What You Should Care

There are a few good reasons to care about SEO. First and foremost, it’s the fact that good SEO helps you to rank more highly on a search page. While you might think that your content should speak for itself, the truth is that most visitors will only look at the top two or three search results. Of those who are left, almost none of them will ever go beyond the first page. It doesn’t matter how good your design might if no one will visit your web page.

SEO is also useful because it helps you to craft a site that’s more likely to entice visitors to spend time or money. SEO may largely be able to search engine, but it has become more and more about how to keep visitors on your page. This means not just creating good content, but figuring out how to convert a visitor into a paying customer. If you can follow the key elements of SEO design, you should be able to start monetizing your website in a more productive manner. SEO is a key part of making sure your website is profitable.

So, now that you know the answer to the questions of what is SEO and why should you care, it’s time to figure out the next steps. There are quite a few things you can do to your own site to make quick changes and there are certainly professionals out there who are willing to help you to make deeper changes. Once you appreciate the value of SEO for your website, you can figure out how you’re going to incorporate it into your business plan going forward. SEO isn’t a flash in the pan – it’s something all website owners need to understand and incorporate into their sites.

We Look Forward To Working With You, To Grow Your Business

How Often Should a Website Be Redesigned or Built from Scratch?

How Often Should a Website Be Redesigned or Built from Scratch?

Website Redesign: How Often Should It Be Done?

Website redesign

It’s 2017 and websites are considered required for business ventures. Most start-ups make the mistake of not maintaining their sites even if they do have one running. In this fast-paced era, rebranding and redesigning are crucial steps to achieve your company’s goals. People’s attention spans are decreasing and technology is changing fast. From a technical standpoint, the design of a website does affect its lifetime.

There are varying opinions on how often a website must be rebuilt from scratch. Overall, there are still no fixed rules, and deciding when to update and redesign your company’s website should depend on your goals and financial resources. Often, you just simply need a website refresh but not a complete rebuilding process.

Here are some tell-tale signs that you need a website refresh.

  • Over 3 years since last update

This is not applicable for all but is a reasonable indicator. If you haven’t tweaked anything from your site in a two to three-year timeframe, then it’s time for an update.

  • Changes in your company/brand

If you have introduced a new branding or color scheme, make sure that is reflected on your site. If your company offers new services, update that. Any small change should be updated – whether it’s new contact details, revised pricing, or a brand-new mission statement. The most obvious sign is when a customer contacts you regarding your outdated site information. A rule of thumb is to refresh and update your content every two to three days.

There are some instances which require re-engineering the site from scratch. An example is if your website cannot be accessed properly in mobile devices, or if it was built using Adobe Flash. Your website must adhere to the following guidelines, or else a redesign should happen soon.

  • Your website is mobile-friendly.

You can’t expect your viewers to always be on a desktop computer, especially in a time where everyone uses smartphones. The design and coding of your site must be adapted to work on mobile device screens. It’s a serious shame to lose a potential customer because of a nonmobile-optimized site.

  • You’re not using Flash.

Apple devices are not compatible with Flash. If your site was originally built with Flash, it’s enough reason for you to rebuild. Flash drastically slows your site down, and even Google Chrome has already been optimized to convert Flash advertisements to a friendlier playback format.

In theory, the employees of your company must be familiar with the content management system (CMS) for your site. Simple updates and site changes doesn’t require a skilled programmer. Also, refrain from using a closed-source CMS because if the company operating it goes out of business, then you’re going to have to rebuild your site from scratch. WordPress and Joomla are some popular, open-source CMS that you can use instead.

Lastly, if you do need a website redesign, consider asking customer opinions. They’ll be able to provide you with what they’re looking for, what seems missing, and what they want to see in your new site.

We Look Forward To Working With You, To Grow Your Business

Best Tips and Advice to Redesign a Website

Best Tips and Advice to Redesign a Website

Website Redesign: How Often Should It Be Done?

Tips and Advice in Website Redesign

It’s 2017 and websites are considered required for business ventures. Most start-ups make the mistake of not maintaining their sites even if they do have one running. In this fast-paced era, rebranding and redesigning are crucial steps to achieve your company’s goals. People’s attention spans are decreasing and technology is changing fast. From a technical standpoint, the design of a website does affect its lifetime.

There are varying opinions on how often a website must be rebuilt from scratch. Overall, there are still no fixed rules, and deciding when to update and redesign your company’s website should depend on your goals and financial resources. Often, you just simply need a website refresh but not a complete rebuilding process.

Here are some tell-tale signs that you need a website refresh.

  • Over 3 years since last update

This is not applicable for all but is a reasonable indicator. If you haven’t tweaked anything from your site in a two to three-year timeframe, then it’s time for an update.

  • Changes in your company/brand

If you have introduced a new branding or color scheme, make sure that is reflected on your site. If your company offers new services, update that. Any small change should be updated – whether it’s new contact details, revised pricing, or a brand-new mission statement. The most obvious sign is when a customer contacts you regarding your outdated site information. A rule of thumb is to refresh and update your content every two to three days.

There are some instances which require re-engineering the site from scratch. An example is if your website cannot be accessed properly in mobile devices, or if it was built using Adobe Flash. Your website must adhere to the following guidelines, or else a redesign should happen soon.

  • Your website is mobile-friendly.

You can’t expect your viewers to always be on a desktop computer, especially in a time where everyone uses smartphones. The design and coding of your site must be adapted to work on mobile device screens. It’s a serious shame to lose a potential customer because of a nonmobile-optimized site.

  • You’re not using Flash.

Apple devices are not compatible with Flash. If your site was originally built with Flash, it’s enough reason for you to rebuild. Flash drastically slows your site down, and even Google Chrome has already been optimized to convert Flash advertisements to a friendlier playback format.

In theory, the employees of your company must be familiar with the content management system (CMS) for your site. Simple updates and site changes doesn’t require a skilled programmer. Also, refrain from using a closed-source CMS because if the company operating it goes out of business, then you’re going to have to rebuild your site from scratch. WordPress and Joomla are some popular, open-source CMS that you can use instead.

Lastly, if you do need a website redesign, consider asking customer opinions. They’ll be able to provide you with what they’re looking for, what seems missing, and what they want to see in your new site.

We Look Forward To Working With You, To Grow Your Business

How a Search Engine Optimization Company in Dallas Can Help Your Business

How a Search Engine Optimization Company in Dallas Can Help Your Business

Boost Your Company’s Growth by Hiring Search Engine Optimization Company  Dallas

SEO

Most often, a lot of companies fall short in understanding the need for SEO experts. This is because Search Engine Optimization is one of the most misrepresented terms in the world of marketing. So, for a business who wants to thrive in today’s market, you need to know that SEO has a profound effect that could impact your whole organization.

In many ways, a Search Engine Optimization company can help your business gain visibility in the market because they can optimize your website for search engine ranking. Along with that, SEO companies can develop the quality of your website by making it simple and easy to navigate.

An SEO Company Can Increase Your Market Presence

One reason why you would want to hire the expertise of a search engine optimization company in Dallas is when you want to increase your company’s visibility on the net. Doing so can be more than just an asset to your company, but would prove to be an effective way to boost the company’s growth.

One of the things you want to consider, is when people search for topics, products, and services, you would want to come out on top of the search engine rankings as much as possible. This can be effectively done with protocols a search engine optimization company in Dallas employs.

In addition to an increased business visibility, you would also want to boost your business branding. Business branding is important as it creates a trademark which your intended customers can relate to and easily identify with. It also allows your company to stand out amongst the millions of business who has the same scope of services as yours.

A Reliable SEO Company Can Contribute To Your Business Credibility

A reliable SEO company not only improves your company name, but can also be an asset. They do not just maintain the efficiency of your website, but can a vehicle that can drive company growth and expansion. In more ways than one, an SEO company in Dallas can be a source of support in an otherwise extremely far-reaching world wide web.

As every SEO expert would know, what search engines primarily does is they take into consideration the position your company gets with their rankings. When your website ranks on top of the other equivalent sites, it creates confidence amongst your intended customers.

Your website, along with your company, will be viewed as a relevant and significant site where people can go to. As a result, your business largely grows making your company a credible and highly reliable source of information.

SEO Companies in Dallas Can Improve Your Website Traffic

One beneficial aspect of hiring the help of an SEO company in Dallas is they know how to effectively increase traffic on your website. Although it wouldn’t give you money, chances are, those people who happen to drop by and learn something about your products and services can potentially be turned into customers.

The main thing is, those who are visiting your website qualify as leads. They are searching for products and services that a company like yours offers. This means that you have their interest and convincing them through your website can be as crucial.

We Look Forward To Working With You, To Grow Your Business

Digital Marketing Company in Keller

Digital Marketing Company in Keller

Few Reminders Before Hiring Digital Marketing Company Keller

Digital Marketing

Nowadays, most companies would allocate a large amount of their budget towards digital marketing. This can be extremely helpful especially for a developing company as they are able to target the specific audience they want to consider. It also allows them the total freedom to reach their customers without much of the expenses that are associated with the traditional means.

When looking for the best digital marketing company, it can be helpful to know that there are a few things you need to consider before having them engaged in the bandwagon. This would eliminate the need for you to hop from one agency to another when things do not turn out the way you want them to be.

A Digital Marketing Company’s Size Does Not Matter

In most cases, it is often easy to assume that the biggest digital marketing company is the best. This is not usually the case because most of these online marketing companies only have a small number of employed senior digital marketers. Along with that, they have a throng of junior digital marketers who are handling a cluster of clients. Except for being a high paying client, you will only get the best expertise equivalent to the amount you pay for.

When hiring the best digital marketing company, the primary thing you should consider is whether they can expertly cater to your company’s specific needs. Having one which is open to learning about your business processes can prove to be beneficial in more ways than one.

Also, it is best to have a digital marketing company who can precisely work within your company’s niche. One who possesses the propensity to learn about your internal processes can be efficient enough. They should be able to grasp information that is precisely aligned with your business so they can build an effective marketing strategy.

Get To Know About Their Background

marketing company DentonIn today’s digital age, a lot of online marketing agencies are popping out. Before you get the services of one, it is important for your company to do a little research on their background. Learn about their experiences before you directly transact business with them.

It is also equally important to know that the younger the digital marketing company, the more likely will they be susceptible to making mistakes and will not be critical enough about your marketing strategy. Although the potential risk may be balanced out by the price of their services, additionally, it can lead to a disaster which would lead to disappointments in the future. You need to think out well of your decisions before you hire the help of a budding digital marketing company.

When getting the help of a digital marketing company in Keller, think of it as an investment that needs to be well decided for. In more ways than one, the decisions you make will either make or break your company name and image. It is a marketing investment that has to be well evaluated and considered before reaching a resolution.

We Look Forward To Working With You, To Grow Your Business

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