What is on-page SEO and how do you master it?

What is on-page SEO and how do you master it?

Out-trafficking your competitors online is perhaps the toughest challenge in today’s business. Online shopping is now the way of the consumer; therefore, a business must adapt, and adapt proficiently if it wants to thrive. The most surefire way to increase web traffic is through on-page SEO.

On-page SEO requires extreme dedication and discipline, but it is your best bet to getting your web pages to the top of search engine rankings.

First, we will detail on-page SEO so that you have a solid understanding as you read on. Then, we’ll offer up a few tips that should help you climb search engine rankings.

What is on-page SEO?

SEOEssentially, SEO (Search Engine Optimization) is exactly as it sounds. The idea is to create optimal content and code in order to rank your site high on SERPs (Search Engine Results Pages). On-page SEO is irrelevant to external links, social media advertising or general marketing. Rather, it pertains exactly to what you create. You create the content and you clean up the code. If you do these things well, then you have yourself a fully-optimized site page that should flaunt on the first page of Google.

How do you fully optimize your webpages?

The key is to think like a targeted reader

Don’t overthink it…create content that one of your targeted readers would want to read.

How do you approach a web page when you click on it?

You probably want it to:

  • Load immediately
  • Get to the point
  • Show good grammar
  • Provide the answer(s) you are looking for

There you have it! The keys to quality content! Now, how do you approach those keys from an on-page SEO standpoint?

Load immediately

Whatever you have to do to get your website to load immediately, do it. Whether you have to change hosting sites or make use of a content delivery network, site speed plays a crucial role in your website’s livelihood. Frankly, the average attention span is lessening by the second in our online-reliant world. A visitor who has to wait a handful of seconds for content to populate will likely exit out and click on another link. Just like that, you’ve lost a potential customer.

In addition, it is essential for your website to be responsive. Responsive, meaning easy to view and navigate on all technological platforms. This consists of laptops, desktops, tablets and cell phones. Tablets and cell phones are the primary access points to websites. Thus, you do not want your website to struggle on those platforms.

Get to the point

Every page or post should have a “focus keyword”. The focus keyword is what the page or post is about. It can be one word or it can be multiple words. A multi-word focus keyword, also known as a longtail keyword, is generally more effective than just a single word. For example, “kitchen countertop designs” will strengthen the scope of a reader’s search much more so than “kitchen”.

You should mention the focus keyword at some point within the first 100 words of the post. Also, include it in an H2 tag within the post. Search engines like it when a focus keyword stands out, as it connects the viewer with the applicable topic.

There is no need to sugarcoat a topic. Bells and whistles are nice; however, you have to understand that most consumers are searching for answers. They are not looking for the kind of thrill that they would otherwise find in a Harry Potter novel. Rather, they want to find out right away whether or not the link that they clicked on will help resolve a need or an inquiry.

Use good grammar

Visitors want the satisfaction that they are visiting a credible, professional website. Grammatical errors are the easiest way to fail those criteria. Grammatical errors are also very easy to avoid. Just be sure to proofread your content multiple times through and make the necessary adjustments along the way. It is important to realize that what you publish can be seen by anyone and everyone; therefore, publish work that you are proud of and don’t let little mistakes turn away a visitor.

Provide answers

Lastly, and perhaps most importantly, provide answers to your readers. There is a reason a reader is on your page. The reader searched something on Google and clicked on a link to your website because he/she felt it would provide the answer he/she was looking for. A visitor has arrived, now make sure the visitor stays and converts to a sale or a lead.

You select your own keywords for a reason: so your website will trigger when a particular word or phrase is typed into a search bar. Thus, as long as you stay on topic to the keyword, your web page should fulfill the expectations of the visitor.

But, you should also try to think like Google

on-page SEOGoogle has a secret algorithm which ranks content wherever it is ranked. While the algorithm is unknown, everything already mentioned and everything to be mentioned is based on experience—trial and error. High search rankings have resulted from specific on-page SEO.

Search engines account for the content as a whole. After all, it is a search engines’ responsibility to match searches with the content which it feels is most helpful to a searcher. With that said, search engines consider many other aspects of a web page, such as:

  • Slug
  • Meta Description
  • Internal Links
  • Multimedia

Title Tag

Your title tag is how your page or post will appear on a given search engine. This is important as the title tag is what viewers will potentially be drawn in by. The focus keyword should always be included in the title tag and the title tag should be no more than 60 characters. Specifically, you want viewers to see their searched topic as soon as possible in the title.

You also want the entire title to appear on the results page. Title tags ending in “…” obviously don’t tell the whole story of the post topic. You should also include your Dallas, TX  business name somewhere in the title tag, either at the beginning or end.

Slug

The slug is the part of the permalink that follows your domain. Moreover, it is the part of the link that specifies a web page and that can be customized for user-friendliness. You don’t want a slug with a bunch of random numbers in it; instead, you want one with wholesome words that comply with your post topic. Of course, the focus keyword should always be included in the slug. Lastly, create a slug that is concise. Concise slugs that include only the important title words will play favorably to Google.

Meta Description

The meta description goes hand in hand with the title tag in terms of importance. It is basically a 1-2 sentence summary that appears below the title tag and permalink on a SERP. Viewers will often read the meta description to determine whether or not the post is applicable to their need. Hence, its extreme importance.

Again, these little things can make a huge difference in clicks. Always think “concise” when working on meta information. A concise title tag with a concise slug and a concise meta description will help your search engine page rankings. Always include your focus keyword in each and keep your targeted viewer in mind.

Internal Links

Internal links are opportunities to get viewers to click onto other links to your website while reading through a particular post. You can include a link to your company service page, or perhaps to another relevant blog. You incorporate internal links by highlighting a word or phrase in your post and then linking that word or phrase by copying and pasting the link.

Just be sure the link flows with the post; you do not want to force internal links into a post. Google likes to see a few internal links used throughout a post, as they can be of added benefit to a reader.

Multimedia

on-page SEOBack to the importance of considering the reader…

As a hypothetical, which blog post seems more intriguing? One with 1,000 words top to bottom with no images or one with 1,000 words that is broken up with one or two images and maybe a helpful video? I think you know the answer.

Images and videos are engaging. They open up the page and they give a reader the chance to take a slight break while reading through the page. Therefore, you should take advantage of images and videos whenever possible. You should not overuse them but include them strategically to make for a more appealing and easier read.

It is also important to note the composition of an image. Each image can be customized in size and will include an “alternative text”. You should always include the post’s focus keyword in the alt text and be sure to size any image appropriately.

The bottom line…

Everything listed above is meant to align with Google’s algorithm. Research and application has proven all of the above to help rank web pages high on search engines. That’s what you want, right? For each page within your website to rank highly? If you can manage this then you will see a tremendous increase in traffic to your website. And an increase in traffic leads to converted customers and overall business growth.

On-page SEO is a free way to rank your website. You simply have to be disciplined and be dedicated to producing high quality, related content and you have to ensure the content is properly advertised on search engine results pages. If you execute those two things then you should see significant results in regard to on-page SEO and overall search ranking.

Click4Corp operates to help businesses grow. We achieve such a goal through expert on-page and off-page SEO. Certainly, you can master the power of on-page SEO! All it takes is repetition and commitment! However, we understand that you may have many other responsibilities in keeping your business operational and trending up. So, if you would like expert assistance in improving business on the digital marketing platform, contact Click4Corp at (469) 441-4678. Feel free to visit our website, www.click4corp.com, and please visit our blog for additional helpful digital marketing input.

We Look Forward To Working With You, To Grow Your Business

Does SEO Really Work?

Does SEO Really Work?

What is SEO and How Does it Work?

By now, you’ve probably had a fair number of people talk to you about SEO. They’ve sung its praises, tried to show you how it works, and probably asked you to spend some money on the process. What they may not have explained to you, is whether SEO really works. As a website owner, you’ve already heard about all the supposed tricks that would help bring you thousands of new visitors. You know that they never worked, so why should this process be any different? Fortunately, there’s proof that SEO does work – and understanding the process should be enough to convince even the most skeptical site owner.

What is SEO?

SEO is the process of optimizing your site to gain better search engine placement. It’s not a trick, it’s not a hack, and it’s certainly not something that’s going to come back to bite you in a few years. This is a method of website optimization that helps websites better conform with Google’s ideas of what consumers actually want. When you make use of basic SEO, you’re bringing your site in line with what makes websites work better from both an algorithmic and a human perspective.

How it Worksseo works

Google (and all the other search engines) do not manually catalog the web. Instead, websites are automatically indexed and searched through via complex search algorithms. When a user searches for a key term, the search algorithm goes to work trying to match that term with what the search engine assumes the consumer needs. Search results are ranked by how closely the site itself matches the criteria of the search algorithm. High ranking sites have a number of structural similarities and they also prioritize ease of use over other design decisions. SEO works by marrying the mechanical needs of the algorithms with the human needs of consumers.

Why It’s Not a Scam

You’ve probably been promised a top search rank through various means in the past. It’s hard to look at anything that claims it will improve your business with anything but skepticism. SEO, though, is different. There’s no promise of a first-rank page here. There’s no easy solution. Instead, there’s a great deal of hard work and research that one will do to help bring a page more in line with the internet as imagined by major search giants. What you’ll be doing is helping your page gain more traction – not performing any kind of miracle.

Does SEO really work? It does, if you do it right. You’ll have to change the design of your website and keep up to date with the latest changes in the process, but it can help your site to gain a higher search rank when users search for the right key words. All SEO does is provide you with a set of instructions to creating a more viable website. What you do from there is up to you. Whether you make small changes on your own or you work with a company to make major SEO changes, you’ll see a difference in your site’s rank when you use better SEO practices.

We Look Forward To Working With You, To Grow Your Business

How an SEO Company in Dallas Can Help Your Business

How an SEO Company in Dallas Can Help Your Business

Are You Interested How a Search Engine Optimization Company in Dallas Can Help Your Business?

SEO changesSearch engine optimization lays down the foundation of your keywords and keyword phrases. If the search terms that are crucial to your business are not strategically placed in appropriate spots throughout your website, you risk having Google’s web crawlers scanning information that isn’t exactly clear and losing precious rank in listings that are quite competitive. It’s crucial that you utilize a team of experienced SEO professionals who know how to optimize each and every page of your website.

On-Page Optimization Benefits

A key aspect of SEO is analyzing where traffic is coming from. An SEO expert can take this information and possibly find new keywords or keyword phrases that will draw targeted traffic to your business. If those keywords are optimized and pages are created specifically for the purpose of driving traffic to those terms, it can increase targeted customers who are already searching for these products or services. This tactic will pay off in dividends over time as more search terms are recognized and optimized on your website.

Building Valuable Links

A key function of search engine optimization is building valuable links back to your website. A team of can identify which links are good for your website and which links are detrimental to your ranking. Did you know that you can actually get penalized by having poor links directed to your site? A professional search engine optimization expert understands how to disavow these type of links so that your site does not get penalized and end up on search engine result pages that customers can’t find.

Cost Effectiveness

Search engine optimization is highly cost effective. Once strategies are in place, they continue to bring in traffic throughout the future. Compare this with a strategy such as cold calling. Implementing a marketing strategy such as this is much more costly, and while it works, it is liable to put a bigger dent in a budget when it’s compared to SEO. Search engine optimization is already targeted at potential customers who are actively going to their favorite search engine and typing in keywords and phrases. The results that you get from SEO are much more qualified than a customer who has been cold called.

Building Your Brand

Building brand awareness is an important key elements of search engine optimization. When the name of your company is constantly seen in the top listings of the search engines, it gives it a reputation of being a business that people can trust. This can only be done by optimizing all areas of the site and social media too. By utilizing social media sites that help spread and share your videos, text, images and infographs, you gain exposure and even more traffic.

All of these benefits show how a search engine optimization company in Dallas can help your business. It’s advisable to contact an SEO expert who can help you generate more traffic to your website.

We Look Forward To Working With You, To Grow Your Business

Prominent Digital Marketing Company in Keller, TX

Prominent Digital Marketing Company in Keller, TX

A Trusted full-service SEO Firm

Digital Marketing Keller

If you’re looking for a prominent digital marketing company in Keller, TX, there’s no reason to wait to get in contact with Click4Corp. We’re a trusted full-service firm that specializes in all things that relate to digital marketing. Clients who need assistance with SEO (Search Engine Optimization), website design and beyond can all get behind our available services. We help businesses of all sizes create high-quality websites that are modern, user-friendly and effective. We can help your business establish a web presence that has credibility. We can help you create a web presence that can take your business to a higher level as well.

Our Primary Digital Marketing Services

Our staff members are seasoned digital marketing experts who can assist clients with all kinds of pertinent subjects. Our main focuses, however, are the following:

  • General digital marketing
  • Website design
  • Website development

We can accommodate any and all of your digital marketing requirements. Our web designers specialize in content writing, responsive website design, customized WordPress websites and even in-depth collateral design. Our website developers, on the other hand, specialize in mobile app, e-commerce and customized development. We can provide you with digital marketing savvy that’s top of the line. Our digital marketing specialties include email marketing, identity branding, social media management, PPC (Pay Per Click) and local listings. We know a lot about logo design, website hosting, video creation and online reputation management. It doesn’t matter if you need digital marketing professionals who can help you take care of unfavorable comments about your business on the Internet. It doesn’t matter if you’re looking for digital marketing aficionados who can help you create an attractive, compelling and memorable logo for your brand new business. Click4Corp can always save the day.

A Large Client Base

Click4Corp is a trusted digital marketing agency that’s more than happy to work with clients of all types. We have offered our comprehensive digital marketing services to companies that specialize in residential inspection services, window treatment installation, auto painting, car repair, home renovation, landscaping, irrigation and pumping equipment. We have even worked with dining establishments. If you want assistance from hard-working who can help your business achieve the success it deserves, Click4Corp can get you going in the right direction. Our team members help businesses in all industries. We help businesses big and small as well.

Give Click4Corp a Phone Call Today

If you’re trying to find A+ assistance with digital marketing, Click4Corp is available to offer it to you. We can help you create a modern website that can get a lot of traffic. We can enhance your rankings in search engines. We can help you establish a great reputation on social media platforms, too. Contact Click4Corp as soon as possible to learn more about our plentiful choices in digital marketing services. You can reach our team via telephone and email. We’re a digital marketing company in Keller that cares.

We Look Forward To Working With You, To Grow Your Business

How Often Should a Website Be Redesigned or Built from Scratch?

How Often Should a Website Be Redesigned or Built from Scratch?

Website Redesign: How Often Should It Be Done?

Website redesign

It’s 2017 and websites are considered required for business ventures. Most start-ups make the mistake of not maintaining their sites even if they do have one running. In this fast-paced era, rebranding and redesigning are crucial steps to achieve your company’s goals. People’s attention spans are decreasing and technology is changing fast. From a technical standpoint, the design of a website does affect its lifetime.

There are varying opinions on how often a website must be rebuilt from scratch. Overall, there are still no fixed rules, and deciding when to update and redesign your company’s website should depend on your goals and financial resources. Often, you just simply need a website refresh but not a complete rebuilding process.

Here are some tell-tale signs that you need a website refresh.

  • Over 3 years since last update

This is not applicable for all but is a reasonable indicator. If you haven’t tweaked anything from your site in a two to three-year timeframe, then it’s time for an update.

  • Changes in your company/brand

If you have introduced a new branding or color scheme, make sure that is reflected on your site. If your company offers new services, update that. Any small change should be updated – whether it’s new contact details, revised pricing, or a brand-new mission statement. The most obvious sign is when a customer contacts you regarding your outdated site information. A rule of thumb is to refresh and update your content every two to three days.

There are some instances which require re-engineering the site from scratch. An example is if your website cannot be accessed properly in mobile devices, or if it was built using Adobe Flash. Your website must adhere to the following guidelines, or else a redesign should happen soon.

  • Your website is mobile-friendly.

You can’t expect your viewers to always be on a desktop computer, especially in a time where everyone uses smartphones. The design and coding of your site must be adapted to work on mobile device screens. It’s a serious shame to lose a potential customer because of a nonmobile-optimized site.

  • You’re not using Flash.

Apple devices are not compatible with Flash. If your site was originally built with Flash, it’s enough reason for you to rebuild. Flash drastically slows your site down, and even Google Chrome has already been optimized to convert Flash advertisements to a friendlier playback format.

In theory, the employees of your company must be familiar with the content management system (CMS) for your site. Simple updates and site changes doesn’t require a skilled programmer. Also, refrain from using a closed-source CMS because if the company operating it goes out of business, then you’re going to have to rebuild your site from scratch. WordPress and Joomla are some popular, open-source CMS that you can use instead.

Lastly, if you do need a website redesign, consider asking customer opinions. They’ll be able to provide you with what they’re looking for, what seems missing, and what they want to see in your new site.

We Look Forward To Working With You, To Grow Your Business

How a Search Engine Optimization Company in Dallas Can Help Your Business

How a Search Engine Optimization Company in Dallas Can Help Your Business

Boost Your Company’s Growth by Hiring Search Engine Optimization Company  Dallas

SEO

Most often, a lot of companies fall short in understanding the need for SEO experts. This is because Search Engine Optimization is one of the most misrepresented terms in the world of marketing. So, for a business who wants to thrive in today’s market, you need to know that SEO has a profound effect that could impact your whole organization.

In many ways, a Search Engine Optimization company can help your business gain visibility in the market because they can optimize your website for search engine ranking. Along with that, SEO companies can develop the quality of your website by making it simple and easy to navigate.

An SEO Company Can Increase Your Market Presence

One reason why you would want to hire the expertise of a search engine optimization company in Dallas is when you want to increase your company’s visibility on the net. Doing so can be more than just an asset to your company, but would prove to be an effective way to boost the company’s growth.

One of the things you want to consider, is when people search for topics, products, and services, you would want to come out on top of the search engine rankings as much as possible. This can be effectively done with protocols a search engine optimization company in Dallas employs.

In addition to an increased business visibility, you would also want to boost your business branding. Business branding is important as it creates a trademark which your intended customers can relate to and easily identify with. It also allows your company to stand out amongst the millions of business who has the same scope of services as yours.

A Reliable SEO Company Can Contribute To Your Business Credibility

A reliable SEO company not only improves your company name, but can also be an asset. They do not just maintain the efficiency of your website, but can a vehicle that can drive company growth and expansion. In more ways than one, an SEO company in Dallas can be a source of support in an otherwise extremely far-reaching world wide web.

As every SEO expert would know, what search engines primarily does is they take into consideration the position your company gets with their rankings. When your website ranks on top of the other equivalent sites, it creates confidence amongst your intended customers.

Your website, along with your company, will be viewed as a relevant and significant site where people can go to. As a result, your business largely grows making your company a credible and highly reliable source of information.

SEO Companies in Dallas Can Improve Your Website Traffic

One beneficial aspect of hiring the help of an SEO company in Dallas is they know how to effectively increase traffic on your website. Although it wouldn’t give you money, chances are, those people who happen to drop by and learn something about your products and services can potentially be turned into customers.

The main thing is, those who are visiting your website qualify as leads. They are searching for products and services that a company like yours offers. This means that you have their interest and convincing them through your website can be as crucial.

We Look Forward To Working With You, To Grow Your Business

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