How Do You Fix A Bad Online Reputation?

How Do You Fix A Bad Online Reputation?

How Do You Fix a Bad Online Reputation?  

Reputations are fragile, especially in a world where people can quickly access the internet and say virtually whatever they want about your business. If you know that your company has a bad online reputation, don’t let it grow any worse. Take the necessary steps to resolve it now.  

Determine the Problem 

How do you fix a bad online reputation? A major part of the answer lies in knowing why and how you acquired this poor reputation in the first place. For example, when you read through reviews of your company on popular review websites, you may see the same issues popping up time and time again. Customers may complain that the food at your restaurant is too salty or that the representatives at the front desk are unable to handle simple inquiries. You also may discover that an ex-employee is spreading lies about the company on the web. Once you know the problem, you can start to take steps to resolve it. 

Address the Concerns 

One of the worst things that you could do is to read a negative review with legitimate criticism and fail to respond to it. Many people understand that companies are going to have at least one or two bad reviews. Instead of blaming the company for failing to achieve perfection, they check to see how the businesses respond to these negative reviews. You don’t need to offer free products and services to writers, and you don’t have to agree that all of their complaints are legitimate. However, you should respond to them in a respectful and useful manner. When you don’t respond, it seems as though you don’t care about your customers. When you respond in an aggressive manner, it can frighten potential customers away. For example, they might be afraid to ask questions about products and services because they fear how you will respond. 

Fix the Issues Reputation Monitoring

How do you fix a bad online reputation? You have to fix the problems that are causing this reputation to manifest. Imagine that customers say your restaurant is never open at the hours that are advertised on the website and your social media pages. That concern is a reasonable one since people probably do go out of their way to come to your business. You can simply update the hours and apologize to the writers for what happened. If the issues are more serious, such as poor customer service, then you may need to speak to specific employees to find out what is going on. You could also schedule workshops for all of your employees. Working to interact better with the customers is important for all of your employees since so many people make decisions based on their interactions with others. 

 

A bad online reputation is a problem. This type of reputation means that some customers are unhappy with your business, and it also means that other people are likely to avoid you. Instead of allowing this reputation to continue to ruin your business, take steps to resolve it now. 

We Look Forward To Working With You, To Grow Your Business

Best Tips and Advice to Redesign a Website

Best Tips and Advice to Redesign a Website

Website Redesign: How Often Should It Be Done?

Tips and Advice in Website Redesign

It’s 2017 and websites are considered required for business ventures. Most start-ups make the mistake of not maintaining their sites even if they do have one running. In this fast-paced era, rebranding and redesigning are crucial steps to achieve your company’s goals. People’s attention spans are decreasing and technology is changing fast. From a technical standpoint, the design of a website does affect its lifetime.

There are varying opinions on how often a website must be rebuilt from scratch. Overall, there are still no fixed rules, and deciding when to update and redesign your company’s website should depend on your goals and financial resources. Often, you just simply need a website refresh but not a complete rebuilding process.

Here are some tell-tale signs that you need a website refresh.

  • Over 3 years since last update

This is not applicable for all but is a reasonable indicator. If you haven’t tweaked anything from your site in a two to three-year timeframe, then it’s time for an update.

  • Changes in your company/brand

If you have introduced a new branding or color scheme, make sure that is reflected on your site. If your company offers new services, update that. Any small change should be updated – whether it’s new contact details, revised pricing, or a brand-new mission statement. The most obvious sign is when a customer contacts you regarding your outdated site information. A rule of thumb is to refresh and update your content every two to three days.

There are some instances which require re-engineering the site from scratch. An example is if your website cannot be accessed properly in mobile devices, or if it was built using Adobe Flash. Your website must adhere to the following guidelines, or else a redesign should happen soon.

  • Your website is mobile-friendly.

You can’t expect your viewers to always be on a desktop computer, especially in a time where everyone uses smartphones. The design and coding of your site must be adapted to work on mobile device screens. It’s a serious shame to lose a potential customer because of a nonmobile-optimized site.

  • You’re not using Flash.

Apple devices are not compatible with Flash. If your site was originally built with Flash, it’s enough reason for you to rebuild. Flash drastically slows your site down, and even Google Chrome has already been optimized to convert Flash advertisements to a friendlier playback format.

In theory, the employees of your company must be familiar with the content management system (CMS) for your site. Simple updates and site changes doesn’t require a skilled programmer. Also, refrain from using a closed-source CMS because if the company operating it goes out of business, then you’re going to have to rebuild your site from scratch. WordPress and Joomla are some popular, open-source CMS that you can use instead.

Lastly, if you do need a website redesign, consider asking customer opinions. They’ll be able to provide you with what they’re looking for, what seems missing, and what they want to see in your new site.

We Look Forward To Working With You, To Grow Your Business

What is SEO / Search Engine Optimization?

What is SEO / Search Engine Optimization?

Common Misconceptions About SEO/Search Engine Optimization

seo worksSearch Engine Optimization or (SEO) is the term used to describe an activity that endeavors to improve search engine rankings. This process ensures that a website can be found in search engines like Google, Yahoo, and Bing through words or phrases that are highly relevant to what the website is offering. Essentially, SEO works to make a web page or a website visible in search engine results naturally (meaning without having to pay a fee; free).

SEO greatly helps in generating web traffic considering that a website that is ranked high in search results page tend to get more “clicks” or visits from internet users. To achieve the desired rank, SEO primarily works to convey to the search engines the purpose of the website so that they can recommend the said website to its specific target internet users.

Apart from increasing web traffic, SEO also serves as a cost-effective marketing strategy for businesses, as well as an important tool to improve brand awareness.

Common SEO Myths and the Truth Behind Them

If you are an entrepreneur who is trying to make his business known in the internet world by using SEO to significantly increase your website traffic, you may encounter the following myths that can cause you to be discouraged. Go through the following and learn the facts about SEO:

  • SEO does not do anything to help a business.

This is probably one of the most popular myths out there but it is important to note that those who believe that SEO does not work have no clue about the power of search engines. A recent study revealed that 44% of customers use search engines before buying anything. Another research show that most internet users ignore paid advertisement listings and tend to rely on organic results recommended by search engines.

  • Traditional businesses do not need SEO.

At this day and age of modern technology, there is no single business that is not in need of SEO. Practically all customers and clients use the internet before deciding on making a purchase or trying out services. One credible survey even reveals that 80% of U.S. consumers refer to online reviews before buying anything.

  • SEO requires a major website change.

Keep in mind that SEO has a clear basic goal in mind, which is to generate traffic to your website. This means that to be effective, your website needs to be highly relevant and responsive to what the search engines are looking for. Your website needs to have the right content, credible sources, and provide the best user experience to be effective. In other words, you need to think that your website is growing and improving, rather than merely changing.

The items above are just some of the most prevailing misconceptions about SEO. At the end of the day, SEO has been proven for years to be one of the most effective and efficient online marketing strategies. Its benefits may not be experienced instantly like paid ads but you can be assured of its many permanent positive effects in the long run.

We Look Forward To Working With You, To Grow Your Business

E-Commerce and Your Business

E-Commerce and Your Business

E-Commerce Business Website

E-Commerce DevelopmentIn the UK, 1979, 38 year old Michael Aldrich put together Videotex, a sort of online shopping system. It displayed information on a television screen sent through a phone line, this was the advent of online orders, banking, and e-commerce. Fast forward to today, long after the internet was created, where sites like Amazon, eBay, and many independent e-stores are mere clicks away. The convenience and accessibility to products online has changed the environment that business is carried out in.
The question is, what can e-commerce do for you? Let’s take a look at some of the benefits!

– 24/7/365 access to your products by users all over the world!

– The costs of upkeep in an online store are much smaller than in a brick and mortar storefront

– You can create as many sales categories as you would like and expand your products to all sorts of potential bu yers that are looking for your products.

– Upselling and cross-selling are easier to promote through having “related products” and “products frequently bought together” on the product page as well as checkout. Amazon and eBay are great examples of this sales technique and incorporating these into your site can yield many benefits.

– Adapting to your customer preference is easier with tools available to keep track of what they like and their behavior on your site.

– Collecting information has never been easier, especially through techniques of email marketing. You can collect emails to help convey deals and incentives to bring users back to your page and build loyal relationships with your customers.

– Social Media, a big part of online growth benefits from large ecommerce presence. People like to see products in action and interact with people who are interested in similar things.

Congregating on your social media properties and sharing their experiences accomplishes this and in effect, advertises for you through the power of suggestion.
Rule number one however, is to make sure if you decide to use e-commerce, you go all the way and don’t leave any functionality overlooked. A successful e-commerce site has lots of autonomy built in that is carefully monitored and can carry out tasks like processing payments securely, fulfilling orders, keeping track of inventory, and conveying messages to customers. All of this must be executed well to help customers feel safe using your store online, since a seamless experience is vital to online market success. Click4Corp is here to help bring your company to the world of e-commerce ready to compete in this ever enlarging marketplace.

We Look Forward To Working With You, To Grow Your Business

Click4Corp Exceeded Their Project Goals – Thanks to The Team

Click4Corp Exceeded Their Project Goals – Thanks to The Team

Internet Marketing Company

Click4Corp, a website design and internet marketing company based in Plano, TX went above and beyond their quota of sites to go live.

At Click4Corp, we take pride in timely website production. Being efficient and effective web developers is the key when it comes to satisfying clients and meeting their goals. This week however, the company has made more websites go live than expected. So we want to give a big shout out to our design and development teams today!

A total of nine websites went live this week and are starting to grab hold of their new audiences online. Click4Corp cordially invites readers to share and send comments to tell them what you think! The sites that went live are:

-Lewis Oil Company (http://www.lewisoilcompany.com/)

-Contractors Stone Supply (http://www.contractors-stone.com/)

-Persepolis Rugs (http://www.persepolisrugs.com/)

-Strong Fence and Deck (http://www.strongfenceanddeck.com/)

-A1 Construction Management (http://www.a1constructiontx.com/)

-Ashco Exteriors Commercial Division (http://www.ashcoexteriors.com/)

-Elegant Fireside & Patio (http://www.elegantfireside.com/)

-Holy Frijoles Tex-Mex Restaurant (http://www.holyfrijolesus.com/)

-Chavez Towing (http://www.chaveztowing.com/)

Many of these websites are also search engine optimized and are connected to active social media accounts for the businesses. New navigation menus, responsive design, and JavaScript elements are highly emphasized in these sites, which means getting the work done was even more of a feat.

Please let us know what you think!

We Look Forward To Working With You, To Grow Your Business

The Only Bad Web Design Resources You Will Ever Need

The Only Bad Web Design Resources You Will Ever Need

Implemented SEO Solutions

SEO changesSometimes the best way to know what to do, is to know what not to do. The Click4Blog has posted plenty on what you should do, but not enough about what to avoid. Here is a link to a blog post that definitely has a few notable examples of what conflicts with a good user experience.

Bad Web Design: A Look at The Most Hilariously Terrible Websites From Around The Web

The experience a user has on your websites is directly proportional to the responses you receive. If you want a truly effective site, and you have implemented SEO solutions, keeping the audience’s attention is the next step. The site has to make sense, where do you want the user to go? Where do they need to look? All these important questions to answer, but you have to answer them right. If you want someone to look somewhere, don’t use flashing buttons and icons, guide their eyes. If you don’t know how that works, check out this link:

Click 4: Eye Tracking 101

Should your site have audio? Not unless it starts muted and the visitor can choose to turn it on. Maybe that was the “in” style 8 years ago, but now many people will instantly close your site window from this web design faux pas. Paying special attention to what you should and should not do on your website pays off. This fact is constant for every element, even fonts and color choice.

You can also check out another one of our blog posts about the importance of web design to your business. Let us know what your absolute red flags for websites you visit.

Click 4: The Importance of Web Design

We Look Forward To Working With You, To Grow Your Business

Pin It on Pinterest