Google AdWords and SEO: How they differ

Google AdWords and SEO: How they differ

Difference between Google AdWords and SEO

Marketing is all about visibility. The idea is to make your brand or company known to as many people as possible. Marketing can be attempted through billboards, commercials, ads, etc. It can also be attempted on the web. Today’s successful businesses understand the power of an online presence. It isn’t enough to just have a website. An Allen, TX company needs to ensure its website can be accessed on as many fronts as possible. Hence, the extreme importance of SEO and Google AdWords.

What are they and what’s the difference?

Google AdWords

Google AdwordsThe use of Google AdWords is more direct and less hands-on. The essence of Google AdWords is you are paying for advertising slots for specific keywords. Ads actually appear first on a search results page, above the links for SEO. Ads will also appear on the right side of your computer screen after searching something.

You’re essentially paying for prime ad space through Google AdWords. More people will see the ad for your business as they will not have to scroll down to see it. Plus, ads follow people around throughout their browsing. If an ad for your company populates after a specific keyword search, that ad may populate on continued searches, even if they aren’t relevant to your company or product. That’s the beauty of advertising.

What’s the catch?

Price. You can get prime ad space, but you have to pay for it. Prices will vary depending on the keyword and the amount of competition for the keyword and within the industry. You will want to set a budget for Google AdWords. Some AdWords will work right away, others won’t. It will play out as somewhat of a trial run until you find success.

SEO

SEO (Search Engine Optimization) is free! That’s the primary difference. SEO can be so effective for small business. You literally don’t have to pay a penny to climb your way towards the top of search engine results pages. However, what you save in money, you will spend on time. Successful SEO requires constant dedication.

SEO consists of:

  • Keyword research
  • Keyword implementation
  • Fresh content
  • Precis, on topic content
  • Meta precision

In a sense, SEO is more effort-based and strategic than the use of PPC (Pay-Per-Click) or Google AdWords. The idea is to create content that includes industry related keywords or phrases. It is tricky because you have to construct your content and keyword selection from a consumer standpoint. Reason being, search engines pick out content through algorithms. Google, for example, will locate links that are most relevant and helpful to whatever is typed into the search bar.

Therefore, you want to combine the two. Create relevant content and include a few keywords or phrases within the content to trigger Google based on searches.

Google AdWordsMeta specifics are basically guidelines to ensure the content is presentable on search engines. Specifics include a title that will show in full on a SERP (Search Engine Result Page) or brief 2-3 sentence summary that will be shown underneath the title and permalink on a SERP. These little tweaks can make a huge difference in terms of clicks.

A successful SEO campaign calls for routine fresh content that is fully optimized and ready to be ranked on search engines. It may take six months to a year before you work your site pages and posts up the rankings and start to get noteworthy customer leads. But the goal is to achieve the #1 ranking or the #0 ranking on Google for a particular keyword search.

Why not use both?

It’s tough to say which strategy is better than the other as there are so many different factors that go into each. An Allen, TX company with discretionary income can probably find a lot of success using Google AdWords. With that said, companies that may not have the budget for Google AdWords still have a viable content marketing avenue through SEO.

The best approach is to take advantage of SEO and AdWords. This way your business is covered in the short term with AdWords and in the long term with SEO. From the perspective of a digital marketing company, SEO is more important because it maintains a business’ attention and forces quality content throughout the site. The use of PPC or AdWords acts more as a shortcut to a web presence.

Whichever strategy you decide on for your business, whether it be SEO, PPC, or both, please rely on Click4Corp for expertise. Our team of experts operates with the sole purpose of enhancing business visibility on the digital spectrum and ultimately helping a business grow. Contact Click4Corp today at (469) 441-4678! Also, please visit our blog for additional digital marketing information that relates to your business.

We Look Forward To Working With You, To Grow Your Business

How to Set Up Google Local for your Business?

How to Set Up Google Local for your Business?

Why Google Local is Relevant to your Business?

Signing up your local business to a Google local listing is fairly easy. By simply logging onto the business website at https://www.google.com/business/, it’s only a matter of filling out the online form before getting everything set up.

But if you think the hard work stops there, then you’ll be surprised to find that to set up Google local for your business entails much more than that.

Tips for a Hassle-Free Process

To set up Google local for your business, it takes more than just filling out the website’s form. You’ll want to make sure to get a number of the details right – otherwise, you’ll only be wasting your time.

Here are some tips to get you started:

  1. Check your business details.
    The first thing to make sure of are your business details. From your address to your operating hours, you’ll want to make sure that everything posted on your page is accurate. Continually updating the page with edits and corrections is a hassle for customers. If they’ll have to keep checking the page multiple times before the page gets it right, you’ll end up losing more customers.
  2. Check them again.
    It never hurts to double-check and make sure of the details multiple times before confirming them.
  3. Make your business name sound unique.
    For better reception, you’ll want to check that your business name is unique enough to stand on its own. Within the name, you’ll also want to make sure that customers will know what you stand for right away. Besides the hassle for potential customers, repeat business names will land you in legal trouble as well.
  4. Make sure that your business name is the only one out there.
    Uniqueness is key when thinking up your business name, as better recall will attract more customers to you. Before registering your business name, be sure to check that it’s the only one of its kind out there.
  5. Keep tabs on the competition.
    Check out what the other businesses in your field are doing as well. The results and benefits of doing this are multiple: you’ll make sure that you’re offering something truly unique, and you’ll be able to determine what else you need to do to get ahead. Be careful that you don’t end up stealing ideas already presented by others before. You won’t want to get into a legal battle even before you start opening your business.
  6. Keep your lines open for feedback.
    Feedback is key, especially for businesses just starting out in the trade. By keeping your feedback lines open, customers and clients will be able to send in their thoughts on your upcoming business. More than taking note of the criticisms and challenges you’ll need to work on, you’ll also know what you’ve been doing right so far. If you take care to ensure a trustworthy and reliable business, you can expect the positive comments to start coming in. The more positive feedback your business attracts, the more customers will flock to check out your business.

It’s a Continuous Process

The important thing to remember when you set up Google Local for your business, is that tweaking your business is an ongoing thing. Do not stop at just registering your business name and then waiting for customers to come in. With the proper feedback and proper guidance, you’ll be able to see your business bloom in its own time.

We Look Forward To Working With You, To Grow Your Business

How to Submit your Web Site to Google Local Listing

How to Submit your Web Site to Google Local Listing

An Overview About Google Local Listing

Google Local Listing

When you submit your web site to Google Local listing, you’ll find that the process is simple and straightforward at the beginning. All it takes is you logging on to the https://www.google.com/business/ website and setting up your business there before you’re all set to start earning.

But to truly make sure that your business will be there to stay and attract the customers you need, you’ll have to keep in mind that the process doesn’t end there. There is actually more to the process when you submit your web site to Google Local listing.

With a series of tips and tricks out there to help your business’ website along, you’ll find that the devil really is in the details when it comes to this.

Add eye-catching pictures.

Having colorful pictures and graphics will go a long way in attracting first-time customers to your page. Many customers visiting your page for the first time will always be attracted by the bright pictures first before they begin to read the text. This is why it’s important to include relevant information when putting up your pictures.

Include a map with clear directions to your office. Put in pictures that show off your office or business interior. Feature photos of the different products and services you offer. With these graphics, customers will be more encouraged to stay longer on the web page. Having the pictures posted on the page will also save many customers the trouble of finding the details in long paragraphs.

Double-check your business details.

When creating your business web page, it’s important always to make sure your business information checks out. Accuracy is important, especially if you want customers to stay loyal to your business. Details, like address, operating hours, and telephone lines are all important, yet often overlooked by business owners.

Be sure to get all your business details right, so that you can save customers the hassle of checking the site multiple times. Posting the proper business details also ensures quicker service, especially among first-timers.

Make your name and descriptions attractive.

An eye-catching business name attracts customers to come do business with you. You’ll want to make sure that your business name reflects your business’ personality, the brand it wants to project, as well as the kind of services it offers. With these in mind, a business name has to be attractive and memorable right away. Make it catchy enough, and your customers will continue to come back for more.

Pair this with a well-written description for your business, and you’re nearly set to operate. Like your business name, your business description should be able to provide accurate summaries of the kind of services and products you offer. With a well-written description, customers will be able to get a good grasp of what to expect from you.

Open your lines for feedback.

Make sure that your phone lines, websites, and e-mail addresses are working and open to the public. With feedback, you’ll be able to track down the challenges you’ll need to work on, as well as the positives you can continue. The more positive feedback you receive also, the more customers will be attracted to do business with you.

We Look Forward To Working With You, To Grow Your Business

Why Your Business Needs Google Places

Why Your Business Needs Google Places

Get Your Local Business Benefited with Google Places

 

Google My BusinessGoogle Places is an online tool that allows your local business to be listed on Google Maps, displaying store information for consumers to see. If you’re not aware of the term yet, an example of a Google Places listing is when you search for a restaurant and the left side of your browser shows the address, phone number, opening hours, reviews, website, and directions for that establishment.

No business owner will want to ignore the opportunity of this listing. Whether your company is listed on Google Maps can make or break your reach to potential customers. Not only does it boost the rankings of your company’s website, but proper optimization allows for customer reviews of your services. Because Google Maps is accessible by anyone in any platform or device, you’re getting customers and web traffic without even doing much.

Another notable fact is that approximately 97% of consumers browse for local businesses online. This means that Google, through paid and organic searches, can significantly influence your customer traffic and overall brand awareness. Even if you spend hundreds of dollars with SEO and digital marketing service, a simple Google Places listing should not be overlooked as it can be even more invaluable to your business.

In detail, here are the reasons your local business needs Google Places:

  • Google Places is the new Yellow Pages. If you’re looking for a place to eat or the best salon service in the area, what do you use? Most people will Google search in an instant. With Google Places, relevant information (hours, photos, maps, reviews, contact number, website link) are provided to your target customers in just a click.
  • Google Places optimize your site rankings. Since Google Places only focuses on local searches, any search would be limited to the businesses in a certain locality. If you’re listed, then you have greater chances to be seen by potential customers.
  • Google Places can market your business. Without spending on television or print ads, small businesses can take advantage of this free service. It allows them to market their business in their target locality in a cost-effective manner.

Setting up your Google Places listing is easy. There are only three steps.

  1. Add your business information.
  2. Verify your listing using an automated phone call, text, or a postcard to your address.
  3. Wait for your listing to get published.

There are, however, mistakes that you must avoid. A Google Places listing is still ineffective if not done the right way. First, do not stuff your Places listing with keywords. Just nominate one category that seems most fit to your business. Never forget the important stuff such as the business phone number. Use a local phone number and not in a picture format. If you want to be rank higher in the results, consider adding videos and photos to your listing. It can be a 360-degree view of an office space or a well-taken indoor photo of a restaurant. Lastly, when it comes to your business overview or description, don’t oversell and avoid overused phrases such as “100% satisfied customers” or something to that effect.

We Look Forward To Working With You, To Grow Your Business

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