Social Media Marketing Agency Plano, TX
Whether you like it or not, social media has become the way of the world. Everyone, and we mean EVERYONE, is now associated with social media in some regard. This whirlwind includes businesses. Businesses have found ways to entertain customers through social media marketing, even interacting with them through conversation. If you are a rare business that is not taking advantage of social media marketing, it is time make a change.
What can social media marketing do for your business?
Times are a changing. Back in the day, businesses would rely solely on word of mouth to bring in new customers. They would advertise sales and promotions through fliers or newspaper ads. Now, thousands of potential customers can be reached by simply typing a sentence and posting it online for the world to see.
Through social media marketing, a business can promote their company through words, through pictures and through videos. A business can inform customers of upcoming or ongoing sales, promotions, charities, campaigns, changes in operating hours…practically anything and everything that can affect a consumer.
Social media gives your Plano, TX business an easy way to paint itself in a positive, fun limelight. You can publish posts about business related things, but also other things. Holiday posts are great! For instance, a “Seasons greetings from (insert business name here)!” post with a picture of a puppy with a Santa hat on will surely to bring a smile to a viewer’s face.
Consider the impact your business can have by making use of Facebook and Twitter
Facebook is all about reach. You post something, someone likes your post or shares your post; suddenly, that someone’s friends see the post and a few of them decide to like it or share it as well. This cycle continues and continues for as long as your post has traction. Just like that, your post, better yet, your business name and logo have been introduced to a bunch of people. Ultimately, your business gets a ton of recognition by doing something as simple as typing a sentence and clicking enter.
As an example, a countertop company writes a Facebook post, “50% off natural stone countertop installation! Enjoy the beauties of granite, quartz, marble and travertine!”, and also provides a link to a company blog post about the appeal of marble.
Anyone who appreciates or is excited about this post will like it or share it and your countertop company will market itself to who knows how many people.
Twitter works very similarly to Facebook, only it is less picture-oriented. You can have fun with GIFs and memes. Just like Facebook, the idea is to show personality, to differentiate your business from those robotic corporations that exist in the world.
You want your business to gain as many followers as possible on Twitter. The more followers, the more people that are going to see your post. The more likes and retweets you earn in a post, the more likely your business twitter account is to gain followers.
Of course, the key is consistent activity (for Twitter and for Facebook). Posting daily is a good habit to get into. If you post rarely or if your account goes through a period of inactivity, people will find no reason to follow your account and will unfortunately “unfollow”.
Other social media platforms to consider for your business…
Less about words and more about pictures. Actually, all about pictures. Instagram gives a business the opportunity to share its day-to-day activities with a customer base. Your business can post pictures of new additions to the office, whether it be a new part of the building or a new employee. Also, pictures can be posted about ongoing projects (if your business is comfortable with sharing such information) and upcoming or ongoing sales.
Your Plano, TX business brand can leave a positive influence on people just by showing off the smiling faces of your employees 😊
Also all about pictures, only product related. If you run flooring business or a countertop business, you can take pictures of your product line and pin it to Pinterest. Tons of homeowners visit Pinterest to gain an idea on specific products that would be a perfect fit for their home. Heck, tons of homeowners skim through Pinterest on a daily basis even if they aren’t planning on adding to or improving on their home.
People associate LinkedIn with mostly job seeking; however, it is also a productive marketing platform. LinkedIn members can follow your business online. Thus, alongside job opportunities, you can post about company news. Essentially, you show people why your business is a great place to work. Even if you don’t get a job application, a follower will still learn about your business and its overall brand.
Social media marketing is all about reaching large audiences through creative and uplifting posting. At the end of the day, people want to be entertained. If your business can entertain people then it is more likely to get interest. And the best source of entertainment is Facebook, Twitter, Instagram, Pinterest and LinkedIn.
We know you have a lot on your plate as a business owner. If you do not have the time to balance social media posting or you don’t feel comfortable doing it, rely on the social media marketing experts at Click4Corp. We’ve mastered the ability to reach large audiences through all of the aforementioned social media platforms.